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HOME > CSR > Message from the President

Message from the President

Masaki Oga President and Group Operating Officer of Sapporo Holdings Limited

The Sapporo Group's management philosophy is "As an intrinsic part of people's lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles." Guided by this philosophy, we aim to create new value through the products and services we supply to customers, and thereby achieve continuous growth in our corporate value.

The Sapporo Group, which started brewing beer in 1876, celebrated the 140th anniversary of its founding in 2016. We have taken this opportunity to formulate the new Long-Term Management Vision SPEED150 for the next 10 years through 2026, the year of our 150th anniversary of founding. The long-term management vision set forth in SPEED150 is as follows:


The Sapporo Group will be a company
with highly unique brands
in the fields of "Alcoholic Beverages", "Food", and "Soft Drinks"
around the world.


Recognizing once again that the source of the Group's growth lies in the brand assets cultivated over the Group's 140-year history since it was founded, the Company has positioned "Alcoholic Beverages", "Food" and "Soft Drinks" as the Group's three core business fields, and will work to nurture and strengthen the Group's brands along with the real estate business. We seek to become an enterprise that helps to provide creative, enriching and rewarding lifestyles to customers not only in Japan, but also throughout the world.


To achieve this vision, we have positioned the First Medium-Term Management Plan 2020, which runs from 2017 to 2020, as a period for "Transformation with Unprecedented Speed" to transition to a stage of dramatic growth as early as possible.


In addition to transforming the Group's management platform in line with changes in the environment, we will increase cash flow by achieving continuous growth in existing businesses and producing results in the investment business. We will then use this cash to pursue the optimal balance among three priorities: investment focused on the growth fields of Alcoholic Beverages, Food and Soft Drinks, strengthening our financial position, and enhancing shareholder returns. We will work to achieve growth that is more highly commendable than ever in terms of business, finance and all other aspects. In doing so, we aim to meet the expectations of all our stakeholders.


Based on the newly formulated Long-Term Management Vision SPEED150 and the First Medium-Term Management Plan 2020, the Sapporo Group will seek to remain an invaluable enterprise for customers into the future as a unique food company engaged in the fields of Alcoholic Beverages, Food and Soft Drinks.

I ask for your continued support and understanding as we push ahead with business activities aimed at achieving our goals.