Value Creation Story

Inheriting Aspirations for the Future Alongside
Our Stakeholders

SAPPORO BRAND STORY
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SAPPORO BRAND STORY 01
History

In 1876,the Sapproro Group marked its founding with the completion of the Kaitakushi Brewery in Sapporo, Hokkaido Prefecture. Thoughout the over 140 years of history since its founding, the Sapporo Group has expanded its buisiness domains to include not only Alcoholic Beverages but also Food, Soft Drinks, Restrants, and Real Estate. Through These business domains, we have contributed to the evolution of enriching and rewarding lifestyles for our customers in a variety of settings.

SAPPORO BRAND STORY 01
History

The history of the Sapporo Group is one made of dialoguesaccumulated over time with its customers and other stakeholders.We have been deeply involved in people’s lives, developing productsand services to please our customers while providing a new eatingand drinking scene that delivers joy and excitement.

SAPPORO BRAND STORY 01
History History

The Sapporo Group has acquired insight and understanding from dialogues with its customers and implemented them toward innovation and the pursuit of quality. hose aspirationshave crystallized as our many brand assets, which we want to share with our stakeholders.

crystallization

History/Dialogue/Innovation & Quality

Refining our brands Business model Strengthening bonds through our brand story CSR Basic policy

The Sapporo Group Long-Term Management Vision “SPEED150”

Alcoholic Beverages Food Soft Drinks

2026 Group Vision The Sapporo Group will be a company with highly unique brands in the fields of “Alcoholic Beverages,” “Food,” and “Soft Drinks” around the world.

Value Created by the Sapporo Group

  • Deliver new products and services by pursuing innovation and quality
  • Pioneer new markets by refining tangible and intangible brand assets
  • Contribute to revitalizing communication among customers by providing products and services
  • Provide “fun,” “joy,” and “vitality for tomorrow” to all stakeholders through business expansion
Management Philosophy As an intrinsic part of people’s lives,Sapporo will contribute to the evolution of creative,enriching and rewarding lifestyles.
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