Breeding Raw Materials Adapted to Climate Change

Environmental Education through Biotope Gardens

Sapporo Breweries opens the biotope gardens of the Shizuoka and Hokkaido factories to regional families and conducts nature observation events.
The Shizuoka factory conducted family nature observation events from 2010 to 2017 with the cooperation of the local environmental conservation organization “Yakitsube no Sato Forum,” Yaizu Fisheries High School, and the Higashi-mashizu Community Center. The Hokkaido factory receives cooperation from Snow Brand Seed and the Arts & Reports for NATURE in HOKKAIDO for their annual summer vacation waterside creature observation event for families.
The biotope gardens will continue to be enhanced and used as a place to educate local children on the environment.

Grape Cultivating Experiences

Every year since 2004, Okayama Winery has made part of its grape fields available to the neighboring Karube Elementary School, so that its students can take part in grape cultivation through weeding, bud-picking, flower observation, bagging, and harvesting, alongside winery staff. In this way, Okayama Winery encourages local students to experience the fruits of nature first-hand.
Organizing days and times to carry out the above field work is extremely difficult, as it is greatly influenced both by the weather and by growing conditions, the winery staff enjoy cultivating grapes with the students every year.

Preservation of Endangered Species

On May 31, 2017, Sapporo Breweries and Nagano Prefecture have entered the “Biodiversity Protection Partnership Agreement” which aims to popularize and enhance protection of the endangered “Raicho” snow grouse.
Furthermore, the Sapporo Draft Beer Black Label’s “Shinshu Environmental Support Can” was released in Nagano Prefecture eight times in limited quantities in December 2016, June 2017, December 2017, June 2018, July 2019, November 2020, October 2021, and October 2022.
The fourth installation of this series will be launched in June 2018*, and will feature a QR code for Furusato Shinshu Donations (Hometown Tax) on the product label.
Part of these sales will be donated to support Nagano Prefecture’s activities toward environmental conservation.

*The Basic Environment Law has designated June 5 as “Environment Day,” and the month of June as “Environment Month” for advocation of environmental conservation activities, and Nagano Prefecture also develops prefecture-wide environmental conservation activities.

Initiatives to promote coexistence with nature focusing on urban farming

Sapporo Real Estate has been working on urban development initiatives focusing on "urban farming" since 2019. Until recently, we used mobile planters for simple initiatives; however, in August 2020, we opened the "Yebisu Garden Farm," a community farm where we can "grow together with the town" inside Sapporo Plaza.
Together with our partner organization, the NPO Urban Farmers Club, we are working to create various opportunities for interaction with nature and community building in the Ebisu area, using urban farming as a starting point. The fundamental aim of this project is to raise awareness of the importance of coexistence with nature among local residents in the urban environment of Ebisu.

Reuse of Sapporo's winter tradition "Jumbo Christmas Tree"

The "Jumbo Christmas Tree," which is displayed every year at Sapporo Factory, is a Japanese Hemlock donated from the thriving forestry town of Hiroo-cho in eastern Hokkaido since the year of the facility's opening. The displayed tree is reused for a "woodworking" workshop promoting the nurturing of trees following the Christmas season. It is processed into Christmas ornaments, and participants color them and take them home to decorate. The participation fee is donated to the tree-planting activities in Hiroo-cho.

Activities for forest conservation

Hiyama Promotion Bureau

In May 2008, Sapporo Breweries and the Hokkaido Forest and Greenery Association Hiyama Branch signed an “Agreement for Forest Development Activities” and have cooperated with seven towns in the region, including Otobe Town and Esashi Town. Under the agreement, the two parties planted Aomori cypress trees as part of the “Forest Development of Hiyama” initiative to restore the homeland forests. These activities were carried out in Esashi Town in 2023.

Cooperative campaigns with our customers

Sapporo Breweries, CO-OP Sapporo, and Hokkaido Prefecture have carried out a campaign to “Reenergize the Forests of Hokkaido!” since 2013. Under this campaign, for every bottle of eligible products purchased by customers, the companies offset 1 yen, equivalent to about 100 grams of CO₂ (10 yen, equivalent to about 1,000 grams of CO₂, for each bottle of wine).
As a result of this initiative, in 2023, 2.58 million yen was donated to forest conservation activities in Hokkaido, and 100,000 yen from a portion of the sales was donated to the CO-OP Future Forest Fund.

Forest Conservation with CartoCans

POKKA SAPPORO Food & Beverage uses paper beverage containers that are made up of 30% or more domestic materials, including thinned wood generated through forest conservation and cultivation. Along with using Japanese wood resources, a part of product sales is donated to the “Green Fund” to aid, protect and grow Japanese forests. The growth and protection of healthy forests promotes CO₂ absorption, which prevents the greenhouse effect, and also supports ecosystem conservation for living things in the forest to conserve our rich national land.

Cartocan®, beverage containers made by paper (Japanese)

Restoration of Abandoned Farmland into Lemon Orchards

Pokka Sapporo, which is engaged in lemon farming in Osaki-kamijima-cho (Toyota-gun, Hiroshima Prefecture), is taking over farmland without successors and restoring abandoned farmland with the aim of promoting lemon production.

Company Volunteer Activities

Sapporo Breweries' Kyushu-hita factory is the first corporation to participate in the “Company Participation Forest Development” program in 2002, promoted by Oita Prefecture. With this program, general forest conservation activities with the Takase Forestry Association has been launched at their woodlands, which includes undergrowth cutting, pruning and improvement cutting activities. After the initial participation duration of five years ended, activities continued as the “Hita-Takase Forest Supporters” corporate volunteers for forest conservation, to realize the factory concept of “co-existence with the environment (harmony with nature)” and “co-existence with local citizens.” Employees from the Kyushu-hita factory participate in making bamboo lanterns and lighting lanterns to coexist with the local community and preserve the environment.

Conservation of Country-Side Forests

The Kyushu-hita factory is the first corporation to participate in the “Company Participation Forest Development” program in 2002, promoted by Oita Prefecture. With this program, general forest conservation activities with the Takase Forestry Association has been launched at their woodlands, which includes undergrowth cutting, pruning and improvement cutting activities. After the initial participation duration of five years ended, activities continued as the “Hita-Takase Forest Supporters” corporate volunteers for forest conservation, to realize the factory concept of “co-existence with the environment (harmony with nature)” and “co-existence with local citizens.” Employees from the Kyushu-hita factory participate in making bamboo lanterns and lighting lanterns to coexist with the local community and preserve the environment.

Local Environmental Preservation Activities through Cleanups

Each operating company of the Sapporo Group conducts cleanup activities around its offices, plants, and stores. They also participate in local river and shopping district cleanups. These efforts are introduced in PIRICA, a social networking service for picking up trash. The Group will continue to express its daily gratitude to the communities and contribute to them through environmental preservation and social contribution activities.

Major Regional Beautification Activities

Factory Participation in Adoption Programs