Sapporo Group

History

The History of the Sapporo Group Spanning More Than 140 Years

With a history stretching back more than 140 years to the founding of the Kaitakushi Brewery in Sapporo, Hokkaido, in 1876, the Sapporo Group continues to grow. As we write the next page in our history, we will continue to be a corporate group that contributes to society.

1876
September

Established the Kaitakushi (the national government Hokkaido development commission) Brewery, later Sapporo Beer Company

September 1876 Established the Kaitakushi
1877

Launched Sapporo Lager Beer

1877 Launched Sapporo Lager Beer
1886
November

Hokkaido government sold the Sapporo Brewery Factory to a private company, the Okura Trading Company

1887
September

Established Japan Beer Brewery Company

December

A group of entrepreneurs led by Eiichi Shibusawa and Soichiro Asano, bought the factory from the Okura Trading Company, and established Sapporo Beer Company, laying the foundation for major growth in beer brewing in Japan

1889
October

Completed the brewery in Mita-mura, later Yebisu Garden Place

October 1889 Completed the brewery in Mita-mura, later Yebisu Garden Place
1890
February 25

Launched Yebisu Beer
First shipment went out on February 25, now commemorated as Yebisu Day

February 25 1890 Launched Yebisu Beer
1899
August 4

"First in Japan" Yebisu beer hall in Ginza opened for business. First beer hall open on August 4, now commemorated as Beer Hall Day

August 4 1899 Beer Hall Day
1906
March

Dai Nippon Beer Company Ltd., was jointly established by Sapporo Beer Company Ltd., Japan Beer Brewery, Ltd., and Osaka Breweries, Ltd.

1909
June

Entry into soft drinks business, "Citron" was launched.

June 1909 Citron
1949
September

Established Nippon Kyoei Ltd. , later Sapporo Lion Ltd.

Established Nippon Breweries, Ltd. The DaiNippon Beer Company Ltd. was divided into Nippon Breweries, Ltd. and Asahi Breweries, Ltd. due to application of the Law for Elimination of Excessive Concentration of Economic Power

1957

Founded Nikka Lemon Co., Ltd. (subsequently, POKKA Corporation)
Launched bottled lemon (later renamed POKKA Lemon)

1957 POKKA Lemon
January

Established Kokusai Inryo Co., Ltd., later Sapporo Beverage Co., Ltd.

1959

Launched canned beer

1959 Launched canned beer
1964
January

Nippon Breweries, Ltd., renamed Sapporo Breweries Ltd.

April

Began exporting beer to the United States.

April 1964 Began exporting beer to the United States.
1972

Launched POKKA Coffee (a canned coffee beverage)

1972 Launched POKKA Coffee (a canned coffee beverage)
1973

Developed and installed the world's first vending machines (for hot and cold beverages)

1973 Developed and installed the world's first vending machines (for hot and cold beverages)
1977

Launched Sapporo Bin-Nama (unpasteurized bottled beer, now known as Sapporo kuro Label)
Established POKKA Corporation (Singapore) Pte. Ltd.

1977 Launched Sapporo Bin-Nama  Established POKKA Corporation (Singapore) Pte. Ltd.
1980

Launched canned soup, entering the soup business

1980 Launched canned soup, entering the soup business
1984
July

Established Sapporo U.S.A., Inc.

July 1984 Established Sapporo U.S.A., Inc.
1988
June

Established Seiwa Real Estate Co.,Ltd., later Sapporo Real Estate Co.,Ltd.

1993
April

Completed Sapporo Factory (Commercial complex, the former site of Sapporo Brewery)

April 1993 Completed Sapporo Factory (Commercial complex, the former site of Sapporo Brewery)
1994
October

Completed Yebisu Garden Place (the former site of Yebisu Brewery)

October 1994 Completed Yebisu Garden Place (the former site of Yebisu Brewery)
1996

Launched canned coffee manufactured using the deoxidation method
Launched Jikkuri Kotokoto soup

1996 Launched canned coffee manufactured using the deoxidation method Launched Jikkuri Kotokoto soup
2001

Launched Kireto Lemon
Launched Hokkaido Namashibori

2001 Launched Kireto Lemon Launched Hokkaido Namashibori
2003
July

Started operation under a holding company framework, with Sapporo Holdings Limited as a pure holding company
Newly established Sapporo Breweries Ltd.

September

Launched Draft One, Japan’s first beer taste alcoholic beverage made without wheat or malt

September 2003 Launched Draft One
2006

Established collaborative contract farming system of malt and hops to secure high quality raw materials.

2006 Established collaborative contract farming system
October

Acquired SLEEMAN BREWERIES LTD. of Canada

October 2006 Acquired SLEEMAN BREWERIES LTD. of Canada
December

Established Sapporo International Inc.

December 2006 Established Sapporo International Inc.
2011
March

Made POKKA CORPORATION a wholly owned subsidiary

March 2011 Made POKKA CORPORATION a wholly owned subsidiary
November

Acquired Sapporo Vietnam Ltd. of Vietnam

November 2011 Acquired Sapporo Vietnam Ltd. of Vietnam
2012
January

Acquired shares of Silver Springs Citrus, Inc.

January 2012 Acquired shares of Silver Springs Citrus, Inc.
2013
July

Absorption-type merger between Sapporo Beverage Co., Ltd and POKKA CORPORATION
Commenced operation of Pokka Sapporo Food & Beverage Ltd.

July 2013 Absorption-type merger
2015

Launched first non-alcoholic beer certified for specified health uses by the government
Acquired shares of Country Pure Foods, Inc.

2015 Launched first non-alcoholic beer certified for specified health uses by the government Acquired shares of Country Pure Foods, Inc.
2016

Opened Ginza Place
Acquired shares of Miyasaka Jozo Co., Ltd.
Formulated Sapporo Group Long-Term Management Vision SPEED150

2016年 Opened Ginza Place Acquired shares of Miyasaka Jozo Co., Ltd.
2017

Acquired Membership Interest of Anchor Brewing Company, LLC.

2017 Acquired Membership Interest of Anchor Brewing Company, LLC.
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