History

Established the Kaitakushi (the national government Hokkaido development commission) Brewery, later Sapporo Beer Company

Launched Sapporo Lager Beer

Hokkaido government sold the Sapporo Brewery Factory to a private company, the Okura Trading Company

Established Japan Beer Brewery Company

A group of entrepreneurs led by Eiichi Shibusawa and Soichiro Asano, bought the factory from the Okura Trading Company, and established Sapporo Beer Company, laying the foundation for major growth in beer brewing in Japan

Completed the brewery in Mita-mura, later Yebisu Garden Place

Launched Yebisu Beer
First shipment went out on February 25, now commemorated as Yebisu Day

"First in Japan" Yebisu beer hall in Ginza opened for business. First beer hall open on August 4, now commemorated as Beer Hall Day

Dai Nippon Beer Company Ltd., was jointly established by Sapporo Beer Company Ltd., Japan Beer Brewery, Ltd., and Osaka Breweries, Ltd.

Entry into soft drinks business, "Citron" was launched.

Established Nippon Kyoei Ltd. , later Sapporo Lion Ltd.

Established Nippon Breweries, Ltd. The DaiNippon Beer Company Ltd. was divided into Nippon Breweries, Ltd. and Asahi Breweries, Ltd. due to application of the Law for Elimination of Excessive Concentration of Economic Power

Listed on the Tokyo Stock Exchange

Listed on the Sapporo Securities Exchange

Founded Nikka Lemon Co., Ltd. (subsequently, POKKA Corporation)
Launched bottled lemon (later renamed POKKA Lemon)

Established Kokusai Inryo Co., Ltd., later Sapporo Beverage Co., Ltd.

Launched canned beer

Nippon Breweries, Ltd., renamed Sapporo Breweries Ltd.

Began exporting beer to the United States.

Launched POKKA Coffee (a canned coffee beverage)

Developed and installed the world's first vending machines (for hot and cold beverages)

Launched Sapporo Bin-Nama (unpasteurized bottled beer, now known as Sapporo kuro Label)
Established POKKA Corporation (Singapore) Pte. Ltd.

Launched canned soup, entering the soup business

Established Sapporo U.S.A., Inc.

Established Seiwa Real Estate Co.,Ltd., later Sapporo Real Estate Co.,Ltd.

Completed Sapporo Factory (Commercial complex, the former site of Sapporo Brewery)

Completed Yebisu Garden Place (the former site of Yebisu Brewery)

Launched canned coffee manufactured using the deoxidation method
Launched Jikkuri Kotokoto soup

Launched Kireto Lemon
Launched Hokkaido Namashibori

Started operation under a holding company framework, with Sapporo Holdings Limited as a pure holding company
Newly established Sapporo Breweries Ltd.

Launched Draft One, Japan’s first beer taste alcoholic beverage made without wheat or malt

Established collaborative contract farming system of malt and hops to secure high quality raw materials.

Acquired SLEEMAN BREWERIES LTD. of Canada

Established Sapporo International Inc. (merge into Sapporo Breweries Ltd. in 2019）

Made POKKA CORPORATION a wholly owned subsidiary

Acquired Sapporo Vietnam Ltd. of Vietnam

Acquired shares of Silver Springs Citrus, Inc. (share transferred in 2019)

Absorption-type merger between Sapporo Beverage Co., Ltd and POKKA CORPORATION
Commenced operation of Pokka Sapporo Food & Beverage Ltd.

Signed the United Nations Global Compact (UNGC)

Acquired shares of Country Pure Foods, Inc. (share transferred in 2019) 

Launched first non-alcoholic beer certified for specified health uses by the government

Formulated Basic Policy on Corporate Governance

Opened Ginza Place
Acquired shares of Miyasaka Jozo Co., Ltd.

Formulated Sapporo Group Long-Term Management Vision SPEED150

Acquired Membership Interest of Anchor Brewing Company, LLC.

Supported the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD)

Formulated　Sapporo Group Sustainability Policy

Formulated　Sapporo Group Environmental Vision 2050

Transitioned to the corporate structure of a company with an Audit and Supervisory Committee

Formulated Sapporo Group global slogan to alcohol-related problems, "Promote Responsible Drinking".

Formulated　Sapporo Group DX Policy

Transitioned to New Prime Market in accordance with the restructuring of the Tokyo Stock Exchange market segments

Acquired membership interest in Stone Brewing Co.,LLC