Management Strategy

Global Development

Genuine international developments for the Sapporo Group started in beer exports toward the U.S.A in 1964.
At present, the Group offers alcoholic beverages in approximately 45 countries and soft drinks in approximately 60 countries.

global map Europe, Middle East and Africa Asia (excluding Japan) Japan North America Oceania

Japan

We offer multiple operations spanning across our business, which have grown with our customers. These operations include beer, restaurants and commercial facility management, within brands derived from locations such as “Sapporo”, “Yebisu”, and “Ginza”, which are all areas related to our company. Furthermore, our operations are not limited to only beer, but also include other alcoholic beverages and a wide array of business in the food and drinks field as well.

  • Sapporo Draft Beer Black Label
    Sapporo Draft Beer Black Label

    This beer brand represents the Sapporo Group, which made its start as “Sapporo [Bottled Draft Beer]” in 1977. The current “Black Label” used to be the nickname customers called the product. After more than 40 years from its birth, this beer remains at the center of Sapporo Breweries, which will continue its journey for the “perfect draft beer”.

    Sapporo Draft Beer Black Label (Japanese)

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  • YEBISU
    YEBISU

    This extremely unique premium beer brand was the groundbreaker for premium beer in Japan. It is manufactured with special brewing methods handed down from 120 years ago, striving for quality and diverse innovation within Japan’s colorful food culture.
    The Museum of YEBISU BEER, which is located at the birthplace of the brand, offers customers insight on its history and quality.

    YEBISU (Japanese)

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  • GRAND POLAIRE
    GRAND POLAIRE

    The challenge to become the world-class, Japanese premium wine brand continues—these “miracle” wines and their high quality and distinct features are born through unique “production center” and “grape” characteristics, and also through the “passion of the manufacturers”. The many awards received in contests both domestically and overseas are proof of this.

    GRAND POLAIRE

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>Categories in Alcoholic Beverages: Beer, RTD, wine, traditional Japanese alcohol, foreign liquors

  • POKKA Lemon
    POKKA Lemon

    This long-selling lemon brand is the hallmark product of the Sapporo Group’s food category. Ever since its launch in 1957, it has been proposing “life with lemons”, conforming to changes in dietary habits, in hopes of a more casual use of lemons in the Japanese food culture.

    POKKA Lemon (Japanese)

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  • JIKKURI KOTOKOTO
    JIKKURI KOTOKOTO

    This soup brand features the leading products for the Sapporo Group food category. It was born in 1996, as a core soup brand spawning from the innovative hot soup in a can. The brand applies its technology and product lineup according to customer needs to provide the most delicious soup to be found.

    JIKKURI KOTOKOTO (Japanese)

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  • SHINSYU-ICHI MISO
    SHINSYU-ICHI MISO

    This brand takes Japan’s traditional fermented food “miso”, created with a manufacturing method which was handed down for over 350 years, to aid daily health and offer more convenience for customers, under the brand name of “best in Shinshu (the area of current Nagano Prefecture)”.

    SHINSYU-ICHI

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>Featured categories: Lemon seasoning, soups, desserts, miso, instant miso soup

  • Kireto Lemon
    Kireto Lemon

    The brand was launched in 2001 as a lemon soft drink, incorporating wisdom from our lemon research, and it has especially been popular among females. Consumers can receive lemon health benefits in an easy and delicious way, and experience the passion the Sapporo Group has towards lemon .

    Kireto Lemon (Japanese)

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  • TOCHI&CRAFT
    TOCHI&CRAFT

    This brand offers a diverse selection of sugar-free tea, concentrating on manufacturing methods and taste, using rare, domestic ingredients and tea leaves from around Japan. It is a popular tea series that offers new discoveries and “tastiness” to customers.

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  • RIBBON
    RIBBON

    “Ribbon CITRON”, which applies beer brewing techniques, was born in 1909. It is still popular after over 100 years from its launch, as a carbonated soft drink that has carved its name in the Sapporo Group history. It is a long-selling brand popular among children by its nickname, “Ribbon-chan”.

    RIBBON (Japanese)

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>Featured categories: Soft drinks, water, tea, coffee

  • GINZA LION
    GINZA LION

    The Group’s restaurant business started with a novel idea to “open Japan’s first beer hall”. This developed further and resulted in “GINZA LION” brand beer halls all over Japan. In present day, the beer halls are loved by customers as restaurants where visitors can experience the Group’s beer products such as Yebisu.

    GINZA LION (Japanese)

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  • CAFE de CRIE
    CAFE de CRIE

    With the brand message of “Enjoying abundance of happiness from a single cup of coffee”, this restaurant chain can be found throughout Japan, as it continues to strive for new café styles that meet customer needs.

    CAFE de CRIE (Japanese)

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  • SAPPORO Factory
    SAPPORO Factory

    The “SAPPORO Factory” was established in 1993, in the spot the Sapporo Group started out in 1876 as the “Kaitakushi Brewery”. The facility serves as a local recreation spot and an open tourist attraction with approximately 160 stores and facilities, along with an area in which visitors can view the history of the Kaitakushi Brewery.

    SAPPORO Factory

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  • YEBISU GARDEN PLACE
    YEBISU GARDEN PLACE

    Ever since “Yebisu Beer”, which takes the name of this town, was launched, this area has been the location for beer brewing for over 100 years. The “YEBISU GARDEN PLACE” opened in 1994, under the concept of “enriching time” and “enriching space”. The area offers rich greenery, despite being in an urban-central area, and offers relaxation and refreshment for visitors.

    YEBISU GARDEN PLACE

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  • GINZA PLACE
    GINZA PLACE

    Ever since 1899, when the Sapporo Group opened Japan’s first beer hall in Ginza, the Group has grown with the town of Ginza for many years. The commercial complex “GINZA PLACE” was born in 2016, as the “epicenter of trends and interaction”, to offer the newest “goods” and “things” with the highest quality, that suit the Ginza area.

    GINZA PLACE

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Asia (excluding Japan)

The Alcohol Beverage category has been promoting the Premium Beer Brand in Southeast Asia and East Asia, with SAPPORO VIETNAM at the center.
Additionally, POKKA SINGAPORE has been central to soft drinks, which have been making developments in various areas in Asia with the renowned POKKA brand.

  • SAPPORO PREMIUM
    SAPPORO PREMIUM BEER

    With SAPPORO VIETNAM as our Asian core, we offer our special SAPPORO PREMIUM BEER, manufactured at our own breweries, to Southeast Asian regions such as Vietnam and Singapore, and also East Asia countries such as Korea and Taiwan.

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  • POKKA
    POKKA

    Our establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.

    Singapore

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  • SHINSYU-ICHI MISO
    SHINSYU-ICHI MISO

    SHINSYU-ICHI MISO was the groundbreaking miso company which expanded its business to the U.S.A. in 1991. In 1999, it opened its representative office in Qingdao, China, and constructed a miso factory in the outskirts of Jakarta, Indonesia, in 2012. In Indonesia, the “ENA CHAN” brand is enjoyed by many Muslims as the first-ever miso in the world to receive halal certification.

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  • GINZA LION
    GINZA LION

    GINZA LION has expanded to Singapore, under the key phrase “Spreading the culture of beer hall to the world”. The beer hall provides draft beer brewed with strict quality management and the SAPPORO LION traditional “pouring in one action”, along with special grilled dishes cooked in an open kitchen.

    Singapore

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North America

We have been actively making business development in the United States of America, with a focus on SAPPORO PREMIUM BEER, which boasts the No.1 sales of Asian beer products in the country.
Furthermore, we are going forth with expansion of special premium brands in Canada, implemented by SLEEMAN BREWERIES, the third largest beer brewery in Canada.

  • SAPPORO PREMIUM BEER
    SAPPORO PREMIUM BEER

    We expanded towards the U.S.A. in 1964, and attained the top spot for an Asian beer brand in America in 1986. We have maintained this spot for over 30 years since then, and many North American customers still enjoy our Japanese Premium Beer.

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  • SLEEMAN
    SLEEMAN

    SLEEMAN was founded in Guelph, Ontario Province, Canada, in 1834. The brewery made it through the period of alcohol prohibition laws before being rebuilt by John W. Sleeman, the great-great-grandchild of the founder, to become the popular brewery it is today.

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  • ANCHOR
    ANCHOR

    ANCHOR is a brewery with a long history—it was founded in San Francisco, U.S.A. in 1896, and is said to be the “Origin of American craft beer”. The flagship product “Anchor Steam Beer” has many fans in its birthplace San Francisco and throughout the States as well, seeing 25,000 visitors from around the world participating in its brewery tours.

    ANCHOR

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  • OKANAGAN SPRING
    OKANAGAN SPRING

    OKANAGAN SPRING was founded in Vernon, British Columbia, Canada, in 1985. The brewery is located in the middle of Okanagan Valley, and uses pure Okanagan spring water for its beer products. It is popular among many customers as a local craft beer.

    OKANAGAN SPRING

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  • UNIBROUE
    UNIBROUE

    UNIBROUE has maintained its excellent quality and special status ever since its foundation in 1992. This brand was the first to incorporate manufacturing methods of European Trappist monasteries in North American breweries—methods which have been handed down for over two centuries. It is widely loved as a special beer brand which is brewed through secondary fermentation in the bottle.

    UNIBROUE

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  • Country Pure Foods
    Country Pure Foods

    Country Pure Foods have been taking on businesses such as Co-Pack operations, chilled beverages and soft drink manufacturing and sales from 1921. The company concentrates its operations on B to B businesses with clients including major retail chain stores. It has also acquired Level 3 status of Safe Quality Food (SQF), a certification for food safety and quality management, ensuring high quality and safe product delivery.

    Country Pure Foods

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  • POKKA
    POKKA

    Our establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.

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  • Shinsyu-ichi
    Shinsyu-ichi

    Shinsyu-ichi Miso Co., Ltd. established its Los Angeles, U.S.A. office in 1991, being the first miso manufacturer to venture overseas. Its business-use miso product “Waza” boasts major shares in the U.S. The company’s miso products have also become a quality standard in the United States of America.

    America

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Oceania

We have collaborated with Coopers, a major Australian beer brewer, to provide SAPPORO PREMIUM BEER in Australia and New Zealand. The POKKA brand is also being actively promoted for soft drinks.

  • SAPPORO PREMIUM BEER
    SAPPORO PREMIUM BEER

    In Oceania, we have cooperated with a major beer brewer in Australia, Coopers, to provide our high-quality SAPPORO PREMIUM BEER in Australia and New Zealand.

    Oceania and New Zealand

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  • POKKA
    POKKA

    Our establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.

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  • Shinsyu-ichi
    Shinsyu-ichi

    We offer a wide variety of products in Australia and New Zealand, including the “Dashi-iri Miko-chan” from the “Miko Brand”.

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Europe, Middle East and Africa

We have been developing our SAPPORO PREMIUM BEER in European countries and in some areas in the Middle East, with a focus on restaurants. Furthermore, the colorful lineup of POKKA brand products is offered in many areas in Europe, Middle East and Africa.

  • SAPPORO PREMIUM BEER
    SAPPORO PREMIUM BEER

    Our products are being provided in Japanese restaurants and supermarkets throughout Europe, in countries including England, Italy, Spain, and Germany. Furthermore, our products are being enjoyed by many customers, especially in Japanese restaurants, in parts of the Middle East as well.

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  • POKKA
    POKKA

    Our establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.

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  • Shinsyu-ichi
    Shinsyu-ichi

    We offer products for business use and private brand items for more than ten countries in Europe, including England, France, Germany and Spain.

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