Global Development
Genuine international developments for the Sapporo Group started in beer exports toward the U.S.A in 1964.
At present, the Group offers alcoholic beverages in approximately 45 countries and soft drinks in approximately 60 countries.
Japan
We offer multiple operations spanning across our business, which have grown with our customers. These operations include beer, restaurants and commercial facility management, within brands derived from locations such as “Sapporo”, “Yebisu”, and “Ginza”, which are all areas related to our company. Furthermore, our operations are not limited to only beer, but also include other alcoholic beverages and a wide array of business in the food and drinks field as well.
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Alcoholic Beverages
Sapporo Draft Beer Black LabelThis beer brand represents the Sapporo Group, which made its start as “Sapporo [Bottled Draft Beer]” in 1977. The current “Black Label” used to be the nickname customers called the product. After more than 40 years from its birth, this beer remains at the center of Sapporo Breweries, which will continue its journey for the “perfect draft beer”.
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Alcoholic Beverages
YEBISUThis extremely unique premium beer brand was the groundbreaker for premium beer in Japan. It is manufactured with special brewing methods handed down from 120 years ago, striving for quality and diverse innovation within Japan’s colorful food culture.
YEBISU (Japanese)
The Museum of YEBISU BEER, which is located at the birthplace of the brand, offers customers insight on its history and quality.Close ×
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Alcoholic Beverages
GRAND POLAIREThe challenge to become the world-class, Japanese premium wine brand continues—these “miracle” wines and their high quality and distinct features are born through unique “production center” and “grape” characteristics, and also through the “passion of the manufacturers”. The many awards received in contests both domestically and overseas are proof of this.
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>Categories in Alcoholic Beverages: Beer, RTD, wine, traditional Japanese alcohol, foreign liquors
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Food
POKKA LemonThis long-selling lemon brand is the hallmark product of the Sapporo Group’s food category. Ever since its launch in 1957, it has been proposing “life with lemons”, conforming to changes in dietary habits, in hopes of a more casual use of lemons in the Japanese food culture.
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Food
JIKKURI KOTOKOTOThis soup brand features the leading products for the Sapporo Group food category. It was born in 1996, as a core soup brand spawning from the innovative hot soup in a can. The brand applies its technology and product lineup according to customer needs to provide the most delicious soup to be found.
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Food
SHINSYU-ICHI MISOThis brand takes Japan’s traditional fermented food “miso”, created with a manufacturing method which was handed down for over 350 years, to aid daily health and offer more convenience for customers, under the brand name of “best in Shinshu (the area of current Nagano Prefecture)”.
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>Featured categories: Lemon seasoning, soups, desserts, miso, instant miso soup
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Softdrinks
Kireto LemonThe brand was launched in 2001 as a lemon soft drink, incorporating wisdom from our lemon research, and it has especially been popular among females. Consumers can receive lemon health benefits in an easy and delicious way, and experience the passion the Sapporo Group has towards lemon .
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Softdrinks
TOCHI&CRAFTThis brand offers a diverse selection of sugar-free tea, concentrating on manufacturing methods and taste, using rare, domestic ingredients and tea leaves from around Japan. It is a popular tea series that offers new discoveries and “tastiness” to customers.
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Softdrinks
RIBBON“Ribbon CITRON”, which applies beer brewing techniques, was born in 1909. It is still popular after over 100 years from its launch, as a carbonated soft drink that has carved its name in the Sapporo Group history. It is a long-selling brand popular among children by its nickname, “Ribbon-chan”.
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>Featured categories: Soft drinks, water, tea, coffee
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Restaurants
GINZA LIONThe Group’s restaurant business started with a novel idea to “open Japan’s first beer hall”. This developed further and resulted in “GINZA LION” brand beer halls all over Japan. In present day, the beer halls are loved by customers as restaurants where visitors can experience the Group’s beer products such as Yebisu.
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Restaurants
CAFE de CRIEWith the brand message of “Enjoying abundance of happiness from a single cup of coffee”, this restaurant chain can be found throughout Japan, as it continues to strive for new café styles that meet customer needs.
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Real estate
SAPPORO FactoryThe “SAPPORO Factory” was established in 1993, in the spot the Sapporo Group started out in 1876 as the “Kaitakushi Brewery”. The facility serves as a local recreation spot and an open tourist attraction with approximately 160 stores and facilities, along with an area in which visitors can view the history of the Kaitakushi Brewery.
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Real estate
YEBISU GARDEN PLACEEver since “Yebisu Beer”, which takes the name of this town, was launched, this area has been the location for beer brewing for over 100 years. The “YEBISU GARDEN PLACE” opened in 1994, under the concept of “enriching time” and “enriching space”. The area offers rich greenery, despite being in an urban-central area, and offers relaxation and refreshment for visitors.
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Real estate
GINZA PLACEEver since 1899, when the Sapporo Group opened Japan’s first beer hall in Ginza, the Group has grown with the town of Ginza for many years. The commercial complex “GINZA PLACE” was born in 2016, as the “epicenter of trends and interaction”, to offer the newest “goods” and “things” with the highest quality, that suit the Ginza area.
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Asia (excluding Japan)
The Alcohol Beverage category has been promoting the Premium Beer Brand in Southeast Asia and East Asia, with SAPPORO VIETNAM at the center.
Additionally, POKKA SINGAPORE has been central to soft drinks, which have been making developments in various areas in Asia with the renowned POKKA brand.
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Alcoholic Beverages
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Food&Softdrinks
POKKAOur establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.
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Food&Softdrinks
SHINSYU-ICHI MISOSHINSYU-ICHI MISO was the groundbreaking miso company which expanded its business to the U.S.A. in 1991. In 1999, it opened its representative office in Qingdao, China, and constructed a miso factory in the outskirts of Jakarta, Indonesia, in 2012. In Indonesia, the “ENA CHAN” brand is enjoyed by many Muslims as the first-ever miso in the world to receive halal certification.
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North America
We have been actively making business development in the United States of America, with a focus on SAPPORO PREMIUM BEER, which boasts the No.1 sales of Asian beer products in the country.
Furthermore, we are going forth with expansion of special premium brands in Canada, implemented by SLEEMAN BREWERIES, the third largest beer brewery in Canada.
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Alcoholic Beverages
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Alcoholic Beverages
SLEEMANSLEEMAN was founded in Guelph, Ontario Province, Canada, in 1834. The brewery made it through the period of alcohol prohibition laws before being rebuilt by John W. Sleeman, the great-great-grandchild of the founder, to become the popular brewery it is today.
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Alcoholic Beverages
ANCHORANCHOR is a brewery with a long history—it was founded in San Francisco, U.S.A. in 1896, and is said to be the “Origin of American craft beer”. The flagship product “Anchor Steam Beer” has many fans in its birthplace San Francisco and throughout the States as well, seeing 25,000 visitors from around the world participating in its brewery tours.
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Alcoholic Beverages
OKANAGAN SPRINGOKANAGAN SPRING was founded in Vernon, British Columbia, Canada, in 1985. The brewery is located in the middle of Okanagan Valley, and uses pure Okanagan spring water for its beer products. It is popular among many customers as a local craft beer.
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Alcoholic Beverages
UNIBROUEUNIBROUE has maintained its excellent quality and special status ever since its foundation in 1992. This brand was the first to incorporate manufacturing methods of European Trappist monasteries in North American breweries—methods which have been handed down for over two centuries. It is widely loved as a special beer brand which is brewed through secondary fermentation in the bottle.
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Food&Softdrinks
POKKAOur establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.
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Food&Softdrinks
Shinsyu-ichiShinsyu-ichi Miso Co., Ltd. established its Los Angeles, U.S.A. office in 1991, being the first miso manufacturer to venture overseas. Its business-use miso product “Waza” boasts major shares in the U.S. The company’s miso products have also become a quality standard in the United States of America.
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Oceania
We have collaborated with Coopers, a major Australian beer brewer, to provide SAPPORO PREMIUM BEER in Australia and New Zealand. The POKKA brand is also being actively promoted for soft drinks.
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Alcoholic Beverages
SAPPORO PREMIUM BEERIn Oceania, we have cooperated with a major beer brewer in Australia, Coopers, to provide our high-quality SAPPORO PREMIUM BEER in Australia and New Zealand.
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Food&Softdrinks
POKKAOur establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.
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Food&Softdrinks
Shinsyu-ichiWe offer a wide variety of products in Australia and New Zealand, including the “Dashi-iri Miko-chan” from the “Miko Brand”.
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Europe, Middle East and Africa
We have been developing our SAPPORO PREMIUM BEER in European countries and in some areas in the Middle East, with a focus on restaurants. Furthermore, the colorful lineup of POKKA brand products is offered in many areas in Europe, Middle East and Africa.
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Alcoholic Beverages
SAPPORO PREMIUM BEEROur products are being provided in Japanese restaurants and supermarkets throughout Europe, in countries including England, Italy, Spain, and Germany. Furthermore, our products are being enjoyed by many customers, especially in Japanese restaurants, in parts of the Middle East as well.
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Food&Softdrinks
POKKAOur establishment of POKKA CORPORATION (SINGAPORE) overseas in 1977 preceded all other Japanese beverage companies, and we have developed the POKKA beverage brand for 40 years. This brand has acquired large shares for products such as tea beverages in Singapore. Currently, our formerly Asian operation has branched out to include the Middle East, Europe, and other markets in approximately 60 countries across the globe.
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Food&Softdrinks
Shinsyu-ichiWe offer products for business use and private brand items for more than ten countries in Europe, including England, France, Germany and Spain.
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