Overseas Alcoholic Beverages revenue
107.0billion yen
Global Development
In our Overseas Alcoholic Beverages business, we have enjoyed sustained growth as an alcoholic beverage company featuring unique beer brands, operating in about 45 countries, mainly in North America. As for our Overseas Beverages business, we operate in about 60 countries, including Singapore, Malaysia, and in the Middle East, with a focus on the POKKA brand. This business serves as a growth driver for the Group, and we are aiming to further expand our market share here.
* The information on this page is as of December 2024.
Our Vision for 2026
In the Overseas Alcoholic Beverages business, we aim to achieve revenue of 107 billion yen by strengthening brand investment in Sapporo Premium Beer, our core brand mainly sold in North America. In the Overseas Beverages business, we aim to achieve revenue of 33 billion yen by expanding our product lineup to meet the growing health consciousness in Singapore and by expanding our distribution network in the focus area of Malaysia.
Overseas Beverages
revenue
33.0billion yen
Overseas revenue compound
average growth rate
Around10％
Alcoholic Beverages
Established presence in North America as the
first premium beer brand from Japan
Our global journey began in 1964 with our first beer export to the United States. Today, Sapporo products are enjoyed in roughly 45 countries, with North America serving as our largest overseas market.
- Market Leadership
In 1986, Sapporo Premium Beer became the No. 1 Asian beer brand in the U.S, a position it has proudly retained for 39 consecutive years. North American consumers continue to choose Sapporo as a trusted premium brand.
- Strategic Expansion
In 2022, we welcomed Stone Brewing into the Sapporo family. Local production of Sapporo Premium Beer began at Stone’s facilities in 2023, strengthening our supply chain and sharpening our focus on growth across the continent.
Through these milestones, the Sapporo Group remains committed to delivering exceptional beer experiences and driving sustainable expansion worldwide.
Key Figures
Overseas Alcoholic Beverages revenue
94.3billion yen
Share among Asian beer brands in the U.S.
No.1 for
39consecutive years
* Based on our survey
Countries where Sapporo is sold
About 45
* As of December 2024
Business Areas
In the United States, Canada, and Vietnam, we brew and sell our beers in our in-house breweries, while in Asia, Europe, and Oceania we also produce and distribute through trusted local partners. In Canada, we leverage the regional brand portfolio of Sleeman Breweries -Canada’s third-largest beer brewery-to expand not only our beer business but also our RTD and non-alcohol segments. Across APAC and Europe, we export Sapporo Premium Beer from our breweries in Vietnam and Japan, continually broadening our global reach.
Major Brands
SAPPORO PREMIUM BEER
This refined beer is the fusion of traditional German brewing techniques and unique Japanese craftsmanship. It features a perfectly balanced taste and a smooth finish. We pursue higher quality and continue to offer new discoveries and delightful surprises to our customers around the world.
SLEEMAN
Sleeman was founded in in Guelph, Ontario, Canada in 1834. After making it through Canada’s era of alcohol prohibition laws, the brewery was rebuilt by John W. Sleeman, great-great-grandson of founder John H. Sleeman. The Sleeman brand is loved by people across the country as one of Canada's most iconic beers.
STONE
Founded in 1996, Stone Brewing pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. The company operates two breweries in California and Richmond, plus seven taprooms and bistro locations. It also offers a wide range of craft beers, including Stone IPA, Stone Delicious IPA, Stone Buenaveza Salt & Lime Lager, and more.
Food & Soft Drinks
Soft Drinks
Pokka Brand,
Growing Market Share in Southeast Asia
In 1977, we established Pokka Corporation (Singapore) Pte. Ltd., pioneering overseas production site as Japanese beverage manufacurer. In Singapore, we boast an overwhelming market share of RTD tea catetory leading by our signature product JASMINE GREEN TEA. POKKA brand presence is growing in juice and coffee categories. Not only in Singapore, we enhance our overseas sales in growth market, Southeast Asia and the Middle East, aiming for future growth.
Key Figures
Overseas Soft Drinks revenue
27.2billion yen
Soft Drinks overseas sales ratio
23%
RTD Tea share in Singapore
No.1 (48%)
* Data source: 2024 Euromonitor
* As of December 2024
Main Products
Business Areas
We export POKKA brand products to more than 60 countries all over the world, mainly Southeast Asia and the Middle East. In Malaysia, which is our most focused market, enhancing our distribution network and marketing activities for further POKKA brand recognition will contribute to the acceleration of sales and profitability growth.
Miso
As a Pioneering Japanese Miso Manufacturer,
Seeking to Elevate Japanese Food Culture Worldwide
We established our Los Angeles, U.S. office in 1991, being the first Japanese miso manufacturer to venture overseas. In 2010, we established sales company Miyasaka Marketing & Trading in Qingdao, China. Shinsyu-ichi Miso's exports have grown steadily over the years, reaching record sales in fiscal 2023.
Main Products
