Management Philosophy and Fundamental Sustainability Policies

Basic Approach

The Sapporo Group aims to achieve both “Realization of a sustainable society” and “Sustained growth of the Group” by working to create value that will lead to solutions to global social issues, in order to realize its management philosophy of "Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles."

Management Philosophy
As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles.
Fundamental Management Policy

The Sapporo Group strives to maintain integrity in corporate conduct that reinforces stakeholder trust and aims to achieve continuous growth in corporate value.

Sapporo Group Long-Term Management Vision

2026 Group Vision
The Sapporo Group will be a company with highly unique brands in the fields of “Alcoholic Beverages,” “Food,” and “Soft Drinks” around the world.
Action Guidelines
  1. 1. Make customers lifestyle around world more fulfill by creating new value through the pursuit of innovation and quality.
  2. 2. Strive to provide products and services and to nurture brands that foster communication among customers.
  3. 3. Practice efficient management in tandem with addressing changes in the environment.

Long-Term Management Vision/Medium-Term Management Plan

Sapporo Group Sustainability Policy

With the earth, in harmony with society, from the start, to bring smiles to people.

The Sapporo Group will address global environmental and social issues to make people happy. The earth, the source of nature's bounty, is our most important partner. We will strive to collaborate and prosper together with our stakeholders who share our value to provide products sustainable in the entire lifecycle from the development of products and services to the delivery to customers. We will value our founding philosophy and think hard about creating sustainable value, and bring a smile to the face of people. We will try to bring smiles to people all over the world, with our commitment to professional manufacturing, development of regionally oriented communities, and with our vows “Be a pioneer of people’s smiles in the world.”

Sustainability Material Issues and Implementation Structure

Sapporo Group Code of Business Conduct

This is the basis of regulations enforced at Group companies and the fundamental policy to realize the Sapporo Group Management Philosophy through daily conduct.
This Code focuses on corporate morals and ensures ethical behavior to enhance the corporate value of the Sapporo Group.

Participation in the “United Nations Global Compact”

Sapporo Holdings entered the “United Nations Global Compact (UNGC)” on October 31, 2013. The UNGC initiative is a framework of cooperation between the United Nations and corporation with the aim of realizing sustainable growth. It also promotes responsible conduct from corporations under the ten principles in the four categories of “Human Rights,” “Labour,” “Environment,” and “Anti-Corruption.”
The Sapporo Group supports these ten principles and strives for sincere corporate activities with its “Sustainability Material Issues” at the core of all initiatives to earn the stakeholders’ trust.

The Ten Principles of the UN Global Compact

The Ten Principles of the UN Global Compact

Human Rights

Businesses should

Principle 1Support and respect the protection of internationally proclaimed human rights

Principle 2Make sure that they are not complicit in human rights abuse


Businesses should uphold

Principle 3The freedom of association and the effective recognition of the right to collective bargaining

Principle 4The elimination of all forms of forced and compulsory labour

Principle 5The effective abolition of child labour

Principle 6The elimination of discrimination in respect of employment and occupation


Businesses should

Principle 7Support a precautionary approach to environmental challenges

Principle 8Undertake initiatives to promote greater environmental responsibility

Principle 9Encourage the development and diffusion of environmentally friendly technologies


Businesses should

Principle 10Work against corruption in all its forms, including extortion and bribery