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Risk Management

Basic Approach to Risk Management

The Sapporo Group defines risks as uncertainties that may affect organizational operations, and we are working to prevent the occurrence of various management risks surrounding the Group. At the same time, when risks that may have a significant impact on corporate activities materialize, we promptly implement appropriate countermeasures to minimize losses while striving to ensure the continuous maintenance and development of our business and maintain the trust of society.
Furthermore, we appropriately manage and address risks, taking into consideration both threats and opportunities that could have a significant impact on corporate activities.

Risk Management Structure

The Sapporo Group has implemented Enterprise Risk Management (ERM) to enhance the effectiveness of risk management. Toward the realization of the Group Medium- to Long-term Growth Strategy, we strive to ascertain the management risks of the entire Group, identify material risks that may impede the execution of our strategy and the achievement of our management targets, evaluate them in terms of impact and likelihood of occurrence, formulate responsive plans, implement countermeasures, and monitor their progress. With these measures, we have established and are operating an appropriate risk management system, including efforts to mitigate risks.

We have established the Group Risk Management Committee as an advisory body to the Executive Council to centrally manage material risks that could significantly affect the Group’s business activities. This Committee is chaired by Sapporo Holdings President and CEO and consists of risk management officers of Sapporo Holdings and other operating companies engaged in the alcoholic beverage, food and beverage, and real estate businesses, etc. The Committee oversees all risk management activities, including the formulation of Group risk management policies, the collection of risk information, efforts to reduce risks, and the provision of necessary instructions and support to Group companies. In addition, the Subcommittee, a subordinate body of the Committee, promotes efforts to address the material risks of the Group and each company, and monitors their progress in cooperation with the departments in charge of risk management at each operating company. These initiatives and other material risks within the Group are reviewed by the Management Council of Sapporo Holdings and reported to the Board of Directors. Through such reporting, the Board of Directors oversees the effectiveness of risk management.

Furthermore, the Group Risk Management Committee manages risks related to sustainability in cooperation with the Group Sustainability Committee.

*Reference:Corporate governance structure

Group Risk Management Structure

Group Risk Management Structure

Material Risks in the Sapporo Group

Among matters relating to the status of our business and management, the major risks that management recognizes as having the potential to significantly impact investors' decisions are as described below. We comprehensively evaluate each risk, both quantitatively and qualitatively, based on internally defined indicators and considering external factors, to identify risks with significant impact on the Group. Their impact and likelihood of occurrence are assessed on a three-level scale of “major,” “medium,” and “minor,” with risk items that are rated “medium” or higher in both aspects being designated as material risks. We also classify and manage material risks into business strategy risks and operational risks. However, the following is not an extensive list of all risks, and the Group may be affected in the future by risks other than those listed.
The matters regarding the material risks for the Group are based on the Group's judgment as of the end of FY2025.

Heat Map of Material Risks for the Group

Heat Map of Material Risks for the Group

<Business Strategy Risks>

Item No. Items Anticipated risks Impact when risks materialize Major initiatives YOY trend Impact Possibility
1 Business growth strategy
  • Deterioration of management and assets due to changes in market or business environments, or due to acquisitions, alliances, or collaborations
  • Risks materializing after contract execution due to insufficient prior research on businesses targeted for acquisition, partnerships, or collaboration
  • Synergy resulting from lack of governance at acquired, partnered, or collaborated entities
  • Negative impact on performance and financial condition due to failure to achieve the business objectives
  • Occurrence of impairment losses due to significant deterioration in the business environment or reduced profitability

[Company-wide]

  • Formulation of strategic scenarios, including risk scenarios and execution of portfolio management for growth investments
Major Major

[Domestic]

<Alcoholic Beverages>

  • Risk of greater-than-expected decline in traditional beer demand due to market contraction and growing health consciousness

<Food & Beverages>

  • Risk of deteriorating profitability due to intensifying competition in the lemon market and lack of cost competitiveness

<Foodservice>

  • Risk of declining store profitability as the foodservice market shrinks due to reduced alcohol consumption and heightened health consciousness

[Domestic]

<Alcoholic Beverages>

  • Failure to meet targets, significant decline in operating profit worsening the revenue base, necessitating a strategic review of core businesses

<Food & Beverages>

  • Failure to achieve sales growth and profit targets for lemon products, necessitating structural reform of the business

<Foodservice>

  • Declining store sales worsening business profitability, with customer touchpoints also decreasing due to store closures, etc.

[Domestic]

  • Focused investment in core brands like Black Label and Yebisu, strengthening RTD offerings, expanding the Lemon business, and improving beverage/soup profitability
  • Implementing initiatives to enhance profitability and business continuity, including ongoing cost structure reform and balance sheet reform, securing stable domestic raw materials, and strengthening customer touchpoints through brand communication hubs"

[Overseas]

<Alcoholic Beverages>

  • Risks of deteriorating market conditions, and business restructuring in North America, or profitability reforms in export and licensing operations not progressing as planned

<Beverages>

  • Risks of significantly worsening profitability due to intensifying price competition in Singapore and Malaysia, or the materialization of geopolitical risks in export markets

[Overseas]

<Alcoholic Beverages>

  • Failure to meet business profit targets leading to a significant deterioration in overall profitability for overseas alcoholic beverages

<Beverages>

  • Need to review Tea category strategy and market portfolio, potentially failing to meet business profit targets

[Overseas]

<Alcoholic Beverages>

  • Responding by continuously monitoring Key Risk Indicators (KRIs) and promptly revising strategies by reassessing assumptions when thresholds are exceeded

<Beverages>

  • Strengthening brands and enhancing value-added offerings in Singapore
  • Improving brand penetration and distribution coverage in Malaysia
  • Reviewing market portfolio considering geopolitical risks
2 Procurement of raw materials, etc.
  • Price fluctuations of key raw materials and supplies due to deteriorating market conditions, exchange rate volatility, etc.
  • Risk of being unable to secure required quantities or facing delivery delays due to climate change, natural disasters, geopolitical risks, reduction in suppliers, etc.
  • Adverse impact on Group performance due to increased procurement costs, such as surging raw material and supply prices
  • Impact on manufacturing plans, occurrence of supply-demand adjustments, or potential production stoppages due to insufficient procurement of raw materials and supplies, or delivery delays
  • Negative impact on Group performance if the above conditions persist long-term
  • Strengthening collection of the latest market information
  • Understanding market trends through various research institutions
  • Diversifying and expanding supplier sources, utilizing long-term contracts
  • Re-evaluating optimal inventory levels, implementing forward exchange contracts, etc.
  • Promoting efficient production activities across the entire supply chain
  • Appropriate price adjustments aimed at stabilizing supplier operations
Major Medium
3 Human capital management
  • Organizational and staffing structures that drive results are not being established, leading to declining labor productivity.
  • Insufficient investment in talent critical to business strategy (women, management, global talent, DX/IT, etc.) hinders recruitment and talent development, weakening corporate competitiveness.
  • Deteriorating labor productivity reduces profitability,
  • Hiring difficulties and talent shortages negatively impact the execution and realization of management strategies.

To strengthen human resources and organizational structures—critical management foundations—, advancing the following three human resources strategies:

  • Accelerating talent diversity and mobility
  • Focused investment in high-priority talent
  • Establishing systems and environments enabling 100% performance
Major Medium
4 R&D
  • Advances in technological innovation and changes in the competitive environment have led to the obsolescence of technologies that were once strengths in products and manufacturing processes, resulting in a decline in competitive advantage.
  • If the business environment changes more than anticipated due to shifts in customer preferences and lifestyles, technological trends, revisions to laws and regulations, climate change, etc., R&D direction and outcomes may diverge from market needs, leading to a decline in competitiveness in the market.
  • Insufficient resource allocation or research theme selection for key focus areas like Healthier Choice, Sustainability, and Bonds with Community may prevent R&D outcomes from creating business value, leading to innovation stagnation.
  • Loss of sales opportunities due to stagnation in new product development or delays in market launch
  • Decline in brand value and loss of competitive advantage
  • Delays in value creation and new market development
  • Deterioration of medium-to-long-term revenue structures and inefficient allocation of management resources
  • Outflow of R&D talent and increased difficulty in securing future talent
  • Continuously grasping changes in customer values, needs, and lifestyles centered on “deliciousness” and “health,” and promoting R&D and product proposals that address these changes
  • Conducting regular analyses of market trends, technological developments, and competitive environments, while continuously monitoring the formulation and progress of R&D strategies within the alcoholic beverages and food & beverage businesses
  • Ensuring alignment with key focus areas—Healthier Choice, Sustainability, and Bonds with Community—in selecting R&D themes and allocating resources, thereby driving R&D that contributes to business value creation
  • Implementing initiatives to enhance responsiveness to technological innovation and market changes by promoting open innovation utilizing internal and external expertise
  • Advancing breeding of barley and hops adaptable to environmental changes as a response to climate change, while promoting R&D for sustainable raw material procurement
  • Supporting the development and career formation of R&D personnel, maintaining and strengthening R&D capabilities through enhancing expertise and creating diverse opportunities for challenge
Major Medium
5 Promoting responsible drinking
  • A decline in consumer demand for alcohol due to tighter global alcohol regulations and rising health consciousness
  • Declining profitability due to reduced sales.
  • Failure to meet profit targets due to changes in the market environment
  • Decline in corporate value due to diminished medium-to-long-term growth expectations
  • Implementing awareness campaigns to promote responsible drinking, including compliance with legal drinking age and eradicating inappropriate drinking such as pregnancy drinking, excessive drinking, and “drunk driving
  • Preventing inappropriate advertising expressions through measures like pre-screening in line with voluntary guidelines related to alcohol-related issues
  • Implementing measures to prevent accidental consumption of alcoholic beverages instead of soft drinks in the foodservice business
  • Developing non-alcoholic and low-alcohol products and strengthening related initiatives
Major Medium
6 Environment
  • Risk that further climate change will raise the required standards for our Group's environmental measures, such as reducing energy consumption and greenhouse gas emissions
  • Risk that advancing climate change will make it difficult to secure stable supplies of key raw materials (agricultural products, etc.) and water resources
  • Risk that environmental pollution or ecosystem destruction caused by our Group will lead to unplanned costs for environmental response and accident countermeasures
  • Risk of diminished corporate value if our environmental response is perceived as inadequate and fails to meet societal expectations
  • Increased compliance costs and operational constraints due to new regulations or policies
  • Opportunity losses from production halts or constraints
  • Negative impact on Group performance from unplanned expenses like accident response and compensation
  • Adverse effects on business continuity from diminished social reputation and reduced corporate value
  • Formulation of the Sapporo Group Environmental Vision 2050 and promoting initiatives to achieve “harmony with the environment” by aiming for: (i) A decarbonized society, (ii) A circular society, and (iii) A society coexisting with nature
  • Implementing information disclosure based on the May 2019 recommendations of the Task Force on Climate-related Financial Disclosures (TCFD)
  • Reduction of greenhouse gas emissions
  • Promoting initiatives to prevent deforestation
  • Registering as a TNFD Adopter and implement information disclosure in accordance with the Taskforce on Nature-related Financial Disclosures (TNFD) recommendations
  • Promoting the development of new climate-resilient varieties (barley, hops) and initiatives to optimize nitrogen fertilizer application for barley
  • Addressing water risks and implement monitoring
  • Reducing the use of fossil fuel-derived plastics
Major Medium
7 Respect for human rights
  • Increased demands for human rights compliance due to shifting societal values, posing risks that companies may fail to adequately fulfill their responsibility to respect human rights
  • Damage to social credibility and decline in brand value if human rights violations occur
  • Impact on business activities such as procurement, production, and sales due to loss of credibility
  • Possibility of being forced to downsize or withdraw from business operations as a result
  • Establishment of the Sapporo Group Human Rights Policy and building/promoting a sustainable supply chain aligned with this policy
  • Establishing and implementing a human rights due diligence framework based on the UN Guiding Principles on Business and Human Rights
  • Monitoring progress on key sustainability issues and ensuring appropriate information disclosure
  • Evaluating compliance status of business partners using the Sustainability Procurement Questionnaire and Sedex
Major Medium
8 Information technology
  • Loss of market share expansion opportunities due to insufficient digital utilization in product promotion
  • Decline in competitive advantage due to inadequate digital application in business processes
  • Opportunity loss and inefficiency arising from failure to effectively leverage valuable data within the Group for corporate activities
  • Erroneous decision-making and compliance violations due to lack of established data and AI governance
  • Possibility of delays in securing and developing DX specialists as planned
  • Failure to improve operational efficiency, leading to reduced competitiveness and diminished profitability due to increased costs
  • Inability to enhance organizational capabilities, causing delays in achieving efficiency gains and negatively impacting the promotion of management strategies
  • Failure to realize value creation through data utilization, resulting in missed opportunities
  • Establishment and operation of DX/IT strategy promotion frameworks
  • Development and utilization of data analysis environments and tools
  • Planning and implementation of marketing initiatives and customer loyalty enhancement strategies leveraging customer data
  • Formulation and execution of talent data utilization plans
  • Promotion of generative AI adoption
  • Establishment and operation of data governance frameworks
  • Expansion of data infrastructure to support data utilization
  • Implementing e-learning and assessments for all employees
  • Implementing DX talent development programs
Medium Major
9 Finance and tax
  • Payment of fines due to false statements or errors in financial reporting, fines for improper tax handling including alcohol taxes, and damage to reputation
  • Increased tax burden arising from disagreements over transaction pricing under transfer pricing rules, or the enactment, implementation, introduction, or amendment/abolition of tax laws and regulations worldwide
  • Rising raw material costs due to yen depreciation, deteriorating profitability, and reduced demand from price increases
  • Losses arising from fluctuations in the value of financial assets and liabilities
  • Impairment losses due to decreased profitability from significant deterioration in the business environment or declines in market prices
  • Reduced cash flow from increased bad debt losses due to inadequate credit management
  • Amended financial statements, incurring correction costs, and additional tax liabilities
  • Potential violations of accounting standards, penalties, and sanctions
  • Erosion of investor and business partner trust, and potential damages
  • Damage to brand value
  • Deterioration of profitability due to yen depreciation
  • Losses arising from deteriorating yen-denominated gains/losses due to exchange rate fluctuations
  • Increases or decreases in interest income/expense due to interest rate changes
  • Higher interest burdens and worsened funding conditions due to rising market interest rates or downgrades by rating agencies
  • Increased bad debt losses and reduced cash flow
  • Enhancing company-wide financial literacy and human resources capabilities through accounting training programs
  • Examining and implementing derivative transactions such as foreign exchange forward contracts and swaps, as well as yen-denominated transactions, to avoid or mitigate risks
  • Reviewing and diversifying funding methods in light of changes in the interest rate environment and other factors
  • Continuously monitoring financial market trends
  • Making investment decisions based on the Group's Investment Criteria and Business Exit Criteria
  • Conducting credit investigations on new business partners and monitoring existing business partners
Medium Major

<Operational Risks>

Item No. Items Anticipated risks Impact when risks materialize Major initiatives YOY trend Impact Possibility
10 Products and quality
  • Product recalls due to quality defects, labeling deficiencies, or legal violations in products and raw materials; shipment of defective goods; and liability claims under product liability laws
  • Health hazards and health damage caused by food poisoning or food allergies at restaurants and other food service locations, including orders to suspend operations for a specified period
  • Recalls resulting from failure to set appropriate quality targets in newly entered business areas, leading to product defects or non-compliance with specifications
  • Damage to brand and corporate image, leading to medium-to-long-term sales declines and market share loss
  • Increased direct costs associated with product recall and recall response
  • Administrative penalties and fines for legal violations (business suspension orders, surcharges, etc.)
  • Economic losses in the foodservice business, including compensation for health damage (medical expenses, damages) due to food poisoning incidents and sales declines from business suspensions
  • Costs incurred for restructuring and compliance with international standards such as ISO
  • Establishment of the Sapporo Group Quality Assurance System and the Sapporo Group Quality Action Guidelines
  • Establishment of a Group Quality Assurance Group within Sapporo Breweries Ltd.'s Quality Assurance Department to monitor quality assurance activities across all companies
  • Conducting guidance and audits for procurement partners, manufacturing contractors, etc.
  • Continuously strengthening the quality assurance system to prevent major incidents by establishing management frameworks based on global food safety systems like the GFSI*1 Benchmark Standard and HACCP*2, tailored to business operations and the characteristics of products/services

*1 GFSI (Global Food Safety Initiative) is an organization primarily aimed at reducing food safety risks throughout the global food supply chain.

*2 HACCP (Hazard Analysis & Critical Control Point) is published by the Codex Alimentarius Commission, a joint body of the Food and Agriculture Organization (FAO) and the World Health Organization (WHO).

Medium Medium
11 Information security
  • Leakage, tampering, or destruction of corporate secrets and personal information
  • Tampering of critical information or leakage of personal information due to cyberattacks (targeted attacks, credential harvesting, malware intrusion, etc.)
  • Information leakage caused by intentional or negligent acts of data partners (collaborators, external contractors)
  • Information leakage due to inadequate management of former employees
  • Business activity stoppage or delays due to information system outages
  • Damage to brand reputation and trust (loss of sales opportunities, reduced transactions)
  • Legal sanctions/fines, additional costs for data recovery and system restoration, increased customer support expenses
  • Negative impact on performance and finances due to substantial compensation payments
  • Establishment of a multi-layered defense, detection, response, and recovery system against external attacks
  • Proper management of information systems
  • Conducting external assessments such as vulnerability assessments
  • Implementation of organizational countermeasures including employee education and awareness-raising on information protection, legal compliance, etc.
Major Medium
12 Large-scale disasters
  • Damage to buildings, facilities, etc. owned by our Group due to the impact of large-scale natural disasters and secondary disasters (such as earthquakes, wind and flood damage, and landslides)
  • Opportunity losses due to temporary business suspensions or supply disruptions caused by logistics network disruptions, losses due to product disposal, etc.
  • Impact on product production, sales, and costs due to restrictions or stoppages in infrastructure supply (electricity, gas, water, etc.)
  • Business activity stoppages or stagnation due to geopolitical risks
  • Human casualties from infectious diseases (pandemics), resulting in production halts at manufacturing sites; impacts on product production, sales, and costs due to rapid spread; and closures or sluggish sales at restaurants and commercial facilities in the food service business
  • Difficulty ensuring employee safety
  • Disruption to product supply due to business suspensions at factories and offices and logistical network disruptions, resulting in lost opportunities and costs from product disposal
  • Supply chain disruption
  • Failure to meet production targets and sales goals, coupled with increased costs
  • Negative impact on group performance and financial condition due to lost opportunities and prolonged effects of the above
  • Establishment of Business Continuity Management (BCM) and updating of Business Continuity Plans (BCP)
  • Strengthening of stockpiles, emergency power supplies, communications, and other infrastructure
  • System failure response and establishment of data backup systems
  • Implementation of awareness activities to enhance disaster response preparedness through various drills and exercises
Major Medium
13 Governance and compliance
  • Compliance risks arising from corporate governance failures or internal control deficiencies within the Group
  • Risks associated with misconduct, criminal acts, bribery, or other violations of laws, regulations, or societal expectations; acts disrespecting human rights such as harassment; and other risks including advertising or social media backlash
  • The possibility of facing lawsuits or fines related to issues such as product liability law, intellectual property law, or taxation, regardless of whether there is an actual violation of laws or regulations
  • The possibility of new legal regulations being established in the future, and the resulting restrictions on business activities or the incurrence of new costs (e.g., reduced demand due to increases in liquor taxes or consumption taxes, regulations on alcoholic beverage advertising, etc.)
  • Occurrence of fraud, errors, legal violations, or compliance breaches
  • Outrage or reputation risk incidents
  • Economic sanctions such as penalties or lawsuits
  • Loss of trust from shareholders and customers, leading to management crises
  • Talent drain and recruitment difficulties
  • Negative impact on group performance and financial condition due to loss of credibility and decline in brand/corporate value
  • Strengthening monitoring functions based on the Corporate Governance Code to ensure governance effectiveness
  • Implementing compliance training, including e-learning programs for all officers and employees
  • Implementing initiatives to foster risk sensitivity
  • Promoting and strengthening initiatives focused on prevention to reduce compliance risks
  • Thorough dissemination and enhanced operation of the internal whistleblowing system
  • Establishing a framework to disseminate the latest regulatory information across the entire Group, and building a mechanism enabling each Group company to respond accurately and promptly to legal revisions and other changes
  • To prevent legal violations proactively, establishing a unified compliance framework across the entire Group, and conducting regular legal study sessions and management training programs
Medium Major

(Note) We recognize that business strategy risks are not isolated risks, but rather interrelated risks.

Risk Management Structure of Overseas Operating Companies

The Sapporo Group Corporate Code of Conduct has been translated into English and efforts are being made to disseminate it fully to all overseas subsidiaries and their affiliated companies.
Additionally, we have built a structure that can take quick and appropriate actions based on the Sapporo Group Crisis Management Rules, if an emergency situation occurs or a fact is discovered that might lead to an emergency situation.

*Reference: From the English version of the Sapporo Group Corporate Code of Conduct (the beginning part excerpted)

*Reference: From the English version of the Sapporo Group Corporate Code of Conduct (the beginning part excerpted)

Handling of Quality Risks

As part of our mission of a food company, we give highest priority to providing safe products to our customers. We are strengthening our system for eliminating quality risks, by for example providing awareness-raising classes and seminars on risk management and risk communication to all related departments and sections of Group companies.

(1) If a notification or consultation related to a significant food safety or quality assurance issue is received from a customer, employee, or other party, except for insignificant issues, the quality assurance department of the involved operating company discusses corrective measures in its crisis management organization (such as a risk management committee), and after investigating the facts, report the result to the Group Quality Assurance Department, and to the Group Risk Management Committee (hereinafter GRM Committee) Secretariat.

(2) For quality assurance issues related to food safety, it is extremely important to respond promptly and appropriately at the early stage of occurrence and to quickly disseminate the information horizontally within the Group. Therefore, if there is a suspicion of a serious incident, the quality assurance department of the operating company, in cooperation with its own risk department, shall promptly report the matter directly to the Group Quality Assurance Department and GRM Committee Secretariat without going through its crisis management organization.
In that case, the GRM Committee Secretariat, which receives the report, swiftly briefs to the GRM Committee chairperson or acting chairperson, full-time members of the Audit & Supervisory Board, and other GRM Committee members. The Group Quality Assurance Department grasps the status of activities of the operating company concerned and provides support to all Group companies to ensure that the value of each brand is not damaged.

Handling of Information Leak Risks

In accordance with the Sapporo Group Corporate Code of Conduct, the Sapporo Group is carrying out proper and secure management of its trade secrets, which are the Group’s assets.

Trade Secret Management Promotion Structure

To oversee and promote the trade secret management activities of the entire Sapporo Group, we are planning to set up the Group Information Protection Committee. We will also set up a promotion secretariat at each operating company in order to promote cross-departmental trade secret management.

Handling of Accidents and Violations

If an accident or violation related to trade secret management occurs, the Sapporo Group will call a meeting of the Group Risk Management Committee and take appropriate actions, with priority given to customer protection and social responsibility

Trade Secret Management

The Sapporo Group considers trade secret management one of its business management tasks, and assesses its trade secrets to properly manage them. We also carry out employee education, as well as management activities such as handling of information security accidents or violations, in order to solidly establish information security management for trade secrets within our organization.

Safety Management of Physical Environment

We have established necessary management requirements, such as crime/disaster-prevention measures and access management/monitoring, for our buildings, offices, and other facilities, in order to ensure the safety of these facilities.

Security Management of Information Systems

To reliably protect and effectively utilize our digitized trade secrets, we have established security management requirements for information systems, including restricting access to electronic data and files, encryption of electronic data and files, and collection and monitoring of access history, as well as countermeasures against malicious programs, in order to ensure the security of our information systems.

Education

The Sapporo Group is continuing to provide education to ensure that everyone in the Group thoroughly understands our internal rules and knows how to handle and manage trade secrets.

Continuous Improvement

As part of continuous business management activities, we ensure that trade secret management is being reliably executed and that necessary improvements are being made.

Countermeasures Assuming Large-scale Disasters

The Sapporo Group has established the “Severe Disaster Response Rules”, specifying the basic policies we must follow and providing an overview of disaster countermeasures, and is continuously working on formulating a business continuity plan (BCP) in preparation for the occurrence of a severe disaster.

  • Group Disaster Response Headquarters: The following matters are addressed as an initial response to a disaster.
    ① Confirm the safety of Group employees and grasp the damage situation.
    ② Grasp the extent of damage of Group sites and buildings.
    ③ Share the information of ① and ② within the Group.
    Group companies will make judgments as to whether or not to activate the BCP, and we will disclose the status of the BCP to the public as needed.
  • Group Risk Management Committee: After grasping the extent of damage caused by the disaster, the committee decides whether or not to activate the Group BCP and provides support in case Group companies activate their own BCP.

※ Severe disasters: Earthquakes with an intensity of at least 6 occurring in Japan and accompanying tsunamis. Alternatively, the disasters designated by the Director of the Group Disaster Response Headquarters.

Note that the formulated BCP is revised appropriately if necessary, based on the actions when a disaster occurs and the subsequent verifications.

1. Activities within the Group
①Maintenance of disaster prevention stockpiles
We maintain a stockpile of disaster reserves necessary for life during disasters, such as emergency food and portable toilets, at all Group sites, and advance efforts in accordance with the policies of each local governments and the business operations of our companies in the event of a disaster.
②Grasping and sharing information on the safety of Group employees and the damage situation (their family members and houses)
We share the information promptly using the Group's standard emergency contact and safety confirmation system (“Emergency Call” provided by Infocom Corporation).
③Grasping and sharing information on the damage situation of buildings and facilities at Group sites
We use a building status reporting system (“BCPortal” provided by Infocom Corporation) for the group to consolidate and share information on the damage situation of all group companies by having each site input its damage situation for buildings and facilities on the Web.
During normal times, training for entering data into both systems is carried out regularly so that we can take quick action in the event of a severe disaster, and we are also reviewing our operations.

2. Activities within communities
Sapporo Real Estate, which operates and manages Yebisu Garden Place, has a written agreement with Shibuya Ward for supporting people who are unable to go home during a disaster. Based on this agreement, a system is in place to accept people who have difficulty returning home at the Yebisu Garden Place site in the event of a large-scale earthquake, and in cooperation with Shibuya Ward, regular drills are held to accept people, including companies in the Yebisu area.
Other companies within the Group are also taking steps to contribute to society and their local communities, for example concluding written agreements with local governments, covering supply of goods following a disaster.

Taking into consideration their respective business characteristics, the Sapporo Group’s operating companies (Sapporo Breweries, POKKA SAPPORO Food & Beverage, Sapporo Lion, and Sapporo Real Estate ) are continually engaged in the formulation and modification of BCP.

Three basic policies related to severe disasters (from the Group’s Severe Disaster Response Rules)

Three basic policies related to severe disasters (from the Group’s Severe Disaster Response Rules)

Group’s common emergency employee contact and safety confirmation system (Emergency Call)

Group’s common emergency employee contact and safety confirmation system (Emergency Call)

Building status reporting system for bases (BCPortal)

Building status reporting system for bases (BCPortal)

Handling of Social Networking Services (SNS)

The Sapporo Group recognizes that if an employee posts an inappropriate comment on SNS or other online platforms, or if a company discloses information or responds inappropriately to a customer, its bad reputation can rapidly expand online, resulting in a serious loss of trust from our stakeholders. Therefore, the Group educates its employees on personal use of SNS and has built a structure to monitor information on the web and take other appropriate actions.

  • Education of Group employees
    We are trying to ensure that our employees adhere to the following rules when using an SNS:
    (1) Only deal with public information
    (2) Post comments or submit information at your own responsibility.
    (3) Post comments that are transparent and do not post comments that could be perceived as slandering by other companies or people.
    (4) Respect your own and others’ privacy.
    (5) Do not use SNS for personal matters during working hours.
  • SNS monitoring structure
    We have established a structure capable of monitoring SNS in the General Affairs Department of Sapporo Holdings and are monitoring the content of Group-related information posted on SNS.
    We also use an outside contractor to conduct monitoring during weeknights and weekends. A structure has been built to ensure that information is promptly shared among relevant departments and personnel and that appropriate countermeasures can be taken in the event that Group-related information is spread or goes viral outside of working hours.
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