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Creation of a Base and Town in Harmony with Nature

Environmental Education through Biotope Gardens

Sapporo Breweries opens the biotope gardens of the Shizuoka and Hokkaido factories to regional families and conducts nature observation events.
The Shizuoka factory conducted family nature observation events from 2010 to 2017 with the cooperation of the local environmental conservation organization “Yakitsube no Sato Forum,” Yaizu Fisheries High School, and the Higashi-mashizu Community Center. The Hokkaido factory receives cooperation from Snow Brand Seed and the Arts & Reports for NATURE in HOKKAIDO for their annual summer vacation waterside creature observation event for families.
The biotope gardens will continue to be enhanced and used as a place to educate local children on the environment.

Activities at the Shizuoka factory
Activities at the Shizuoka factory
Activities at the Hokkaido factory
Activities at the Hokkaido factory

Grape Cultivating Experiences

Grape cultivating experiences

Every year since 2004, Okayama Winery has made part of its grape fields available to the neighboring Karube Elementary School, so that its students can take part in grape cultivation through weeding, bud-picking, flower observation, bagging, and harvesting, alongside winery staff. In this way, Okayama Winery encourages local students to experience the fruits of nature first-hand.
Organizing days and times to carry out the above field work is extremely difficult, as it is greatly influenced both by the weather and by growing conditions, the winery staff enjoy cultivating grapes with the students every year.

Preservation of Endangered Species

Preservation of endangered species

On May 31, 2017, Sapporo Breweries and Nagano Prefecture have entered the “Biodiversity Protection Partnership Agreement” which aims to popularize and enhance protection of the endangered “Raicho” snow grouse.
Furthermore, the Sapporo Draft Beer Black Label’s “Shinshu Environmental Support Can” was released in Nagano Prefecture eight times in limited quantities in December 2016, June 2017, December 2017, June 2018, July 2019, November 2020, October 2021, and October 2022.
The fourth installation of this series will be launched in June 2018*, and will feature a QR code for Furusato Shinshu Donations (Hometown Tax) on the product label.
Part of these sales will be donated to support Nagano Prefecture’s activities toward environmental conservation.

*The Basic Environment Law has designated June 5 as “Environment Day,” and the month of June as “Environment Month” for advocation of environmental conservation activities, and Nagano Prefecture also develops prefecture-wide environmental conservation activities.

Initiatives to promote coexistence with nature focusing on urban farming

Sapporo Real Estate has been working on urban development initiatives focusing on "urban farming" since 2019. Until recently, we used mobile planters for simple initiatives; however, in August 2020, we opened the "Yebisu Garden Farm," a community farm where we can "grow together with the town" inside Sapporo Plaza.
Together with our partner organization, the NPO Urban Farmers Club, we are working to create various opportunities for interaction with nature and community building in the Ebisu area, using urban farming as a starting point. The fundamental aim of this project is to raise awareness of the importance of coexistence with nature among local residents in the urban environment of Ebisu.

Initiatives to promote coexistence with nature focusing on urban farming
Initiatives to promote coexistence with nature focusing on urban farming
Initiatives to promote coexistence with nature focusing on urban farming

Reuse of Sapporo's winter tradition "Jumbo Christmas Tree"

The "Jumbo Christmas Tree," which is displayed every year at Sapporo Factory, is a Japanese Hemlock donated from the thriving forestry town of Hiroo-cho in eastern Hokkaido since the year of the facility's opening. The displayed tree is reused for a "woodworking" workshop promoting the nurturing of trees following the Christmas season. It is processed into Christmas ornaments, and participants color them and take them home to decorate. The participation fee is donated to the tree-planting activities in Hiroo-cho.

Reuse of Sapporo's winter tradition Jumbo Christmas Tree
Reuse of Sapporo's winter tradition Jumbo Christmas Tree
Reuse of Sapporo's winter tradition Jumbo Christmas Tree

Forest Conservation with CartoCans

Forest conservation with cartocans

POKKA SAPPORO Food & Beverage uses paper beverage containers that are made up of 30% or more domestic materials, including thinned wood generated through forest conservation and cultivation. Along with using Japanese wood resources, a part of product sales is donated to the “Green Fund” to aid, protect and grow Japanese forests. The growth and protection of healthy forests promotes CO2 absorption, which prevents the greenhouse effect, and also supports ecosystem conservation for living things in the forest to conserve our rich national land.

Cartocan®, beverage containers made by paper (Japanese)

Company Volunteer Activities

Company volunteer activities

Sapporo Breweries' Kyushu-hita factory is the first corporation to participate in the “Company Participation Forest Development” program in 2002, promoted by Oita Prefecture. With this program, general forest conservation activities with the Takase Forestry Association has been launched at their woodlands, which includes undergrowth cutting, pruning and improvement cutting activities. After the initial participation duration of five years ended, activities continued as the “Hita-Takase Forest Supporters” corporate volunteers for forest conservation, to realize the factory concept of “co-existence with the environment (harmony with nature)” and “co-existence with local citizens.” Employees from the Kyushu-hita factory participate in making bamboo lanterns and lighting lanterns to coexist with the local community and preserve the environment.

Activities for forest conservation

Conservation of Country-Side Forests

The Kyushu-hita factory is the first corporation to participate in the “Company Participation Forest Development” program in 2002, promoted by Oita Prefecture. With this program, general forest conservation activities with the Takase Forestry Association has been launched at their woodlands, which includes undergrowth cutting, pruning and improvement cutting activities. After the initial participation duration of five years ended, activities continued as the “Hita-Takase Forest Supporters” corporate volunteers for forest conservation, to realize the factory concept of “co-existence with the environment (harmony with nature)” and “co-existence with local citizens.” Employees from the Kyushu-hita factory participate in making bamboo lanterns and lighting lanterns to coexist with the local community and preserve the environment.

Major Regional Beautification Activities

Hokkaido Eniwa City Participation in “Eniwa City Clean Walking”
Tochigi Nasu Town Extermination activities for the foreign species cutleaf coneflower (Rudbeckia laciniata)
Fukuoka Fukuoka City Participation in “Love Earth Clean-up Fukuoka”
Tokyo Shibuya Ward Participation in Yebisu/Hiroo/East region cleaning activities
Shizuoka Shizuoka City Participation in the “Clean Town Campaign”
Chiba Funabashi City Participation in “Funabashi Sambanze Clean-up”
Shizuoka Yaizu City Participation in “Yaizu Brach Clean-up Campaign”

Factory Participation in Adoption Programs

Sapporo Breweries
Sendai factory
Miyagi Smile River Program
Sapporo Breweries
Shizuoka factory
Shizuoka Adopt Road Program
Sapporo Breweries
Kyushu-hita factory
Waterside District Clean-up Institution
Sapporo Breweries
Okayama Winery
Promotion operation for “Okayama Adopt”
POKKA SAPPORO
Nagoya factory
Adopt program at a public facility in Kitanagoya City
POKKA SAPPORO
Gunma factory
Isezaki City adopt program
POKKA SAPPORO
Sendai factory
Miyagi Smile River Program
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