Resolve Regional Issues Using Our Own Resources

At Sapporo Breweries, the Regional Development Business Group, FBS/FKG Management Department, Food Service Sales Division, has begun activities to provide support for regional food ingredients branding and sales channel development with the aim of "continuously contributing to the resolution of regional issues."
In order to contribute to solving issues in regional development together with local governments, through the introduction of food ingredients as part of our support for restaurants, we hold events to match producers with restaurants and support menu development, which leads to continuous transactions of regional food ingredients and contributes to regional sales.