Resolve Regional Issues Using Our Own Resources
Sapporo Breweries
Regional development projects
At Sapporo Breweries, New Business Development Department・Food Service Sales Division, has begun activities to provide support for regional food ingredients branding and sales channel development with the aim of "continuously contributing to the resolution of regional issues."
In order to contribute to solving issues in regional development together with local governments, through the introduction of food ingredients as part of our support for restaurants, we hold events to match producers with restaurants and support menu development, which leads to continuous transactions of regional food ingredients and contributes to regional sales.
Coordinating a fair to promote local tastes using Fukushima’s foodstuffs
Sapporo Breweries wanted to widely promote to consumers “local tastes” and “local gourmet” of Fukushima Prefecture, using foodstuffs that reflect the wishes of Fukushima food producers. Then, the company served as a mediator to match Fukushima food producers with food service companies and held a “Fukushima Fair” at restaurants.
For the Fukushima Fair, Sapporo Breweries, Fukushima food producers, and food service companies jointly coordinated the selection of foodstuffs, the amount to be used, the degree of processing, logistics and payment, and other details.
Familiar tastes from various regions of Fukushima Prefecture were served at a total of 64 restaurants of two companies. Conveying not only the tastes but also the wishes of food producers helped many people realize the appeal of Fukushima's foodstuffs.
"YEBISU BAR Limited-Time Menu" *Currently not available.
Introducing the wishes of Fukushima food producers to buyers at online business meetings
Fukushima Prefecture is blessed with abundant nature and delicious foodstuffs.
However, there were several hurdles to the utilization of these foodstuffs in restaurants. One of the hurdles is the lack of communication due to the distance between Fukushima food producers and restaurants.
To solve this issue, Sapporo Breweries held online business meetings and were able to connect Fukushima food producers with more than 60 food service companies from Hokkaido in the north to Fukuoka in the south.
The foodstuffs were sent as samples to the food service companies in advance, and on the day of the business meetings, participants were able to concentrate on dialogue with the food producers. This provided a valuable opportunity for the participants to learn about the wishes and innovations that have been put into the foodstuffs.
POKKA SAPPORO Food & Beverage
For the development of domestic lemons
Since 2019, our company has been cultivating lemons in Osakikamijima Town, Hiroshima Prefecture, with the aim of promoting domestic lemon production.
Dietary education for daily meals
We, through dietary education activities related to lemons (such as lemon classes), convey to many customers the inherent value and health functions that lemons possess.
Dietary education activities supporting everyday eating habits
”TOCHI and CRAFT” using domestically produced ingredients
Embracing the desire to spread the culture and traditions of each region, we advocate the concept of "TOCHI and CRAFT" and offer beverage products that are dedicated to rare ingredients from various parts of Japan.
Shaping the Thoughts and Dedication of Local People: TOCHI and CRAFT
- Enhancing Regional Value
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Resolve Regional Issues Using Our Own Resources