Resolve Regional Issues Using Our Own Resources
Regional development projects
At Sapporo Breweries, New Business Development Department・Food Service Sales Division, has begun activities to provide support for regional food ingredients branding and sales channel development with the aim of "continuously contributing to the resolution of regional issues."
In order to contribute to solving issues in regional development together with local governments, through the introduction of food ingredients as part of our support for restaurants, we hold events to match producers with restaurants and support menu development, which leads to continuous transactions of regional food ingredients and contributes to regional sales.
POKKA SAPPORO Food & Beverage
For the development of domestic lemons
Since 2019, our company has been cultivating lemons in Osakikamijima Town, Hiroshima Prefecture, with the aim of promoting domestic lemon production.
Dietary education for daily meals
We, through dietary education activities related to lemons (such as lemon classes), convey to many customers the inherent value and health functions that lemons possess.
”TOCHI and CRAFT” using domestically produced ingredients
Embracing the desire to spread the culture and traditions of each region, we advocate the concept of "TOCHI and CRAFT" and offer beverage products that are dedicated to rare ingredients from various parts of Japan.