Support for Disaster-Stricken Areas

Providing Supplies for Typhoon No. 15 in 2022

In 2022, we provided support by supplying drinking water to Shizuoka City and Iwata City, which were affected by Typhoon No. 15.

Support for the Humanitarian Crisis in Ukraine

We made donations a total of 4 million yen as a matching gift, adding the same amount of money as the donations by Sapporo Group employees, for the Ukraine humanitarian crisis. The donations were made through the Japan Platform (JPF), a specific nonprofit organization.

Donation for Relief from Torrential Rains in July 2020

We donated one million yen each to Kumamoto Prefecture and Hita City in Oita Prefecture, which were damaged by the torrential rains in July 2020, and provided drinking water and soup to Kumamoto Prefecture and Hita City as relief supplies.

Support Activities for the Measures to Prevent the Spread of COVID-19

In response to the shortage of alcohol for disinfection in 2020, we manufactured high-concentration ethanol products (60 vol% or higher) under the guidance of each government agency. Based on the business bases of Sapporo Breweries and POKKA SAPPORO, and comprehensive regional cooperation agreements, we provided highly concentrated ethanol to medical facilities through government agencies, and also provided drinking water and soup as relief supplies to medical professionals, welfare facilities, and children's cafeterias by utilizing the business characteristics of each Sapporo Group company. In other efforts to support restaurant sales activities, we opened "#Wish Upon a Star," an e-commerce store specializing in food service that supports the e-commerce business of restaurant companies, to help them increase their earnings. Sapporo Lion started a delivery service at some of its restaurants, and SAPPORO REAL ESTATE cooperated with the "Shibuya-ku Takeout/Delivery MAP" initiative, which provides information on approximately 560 restaurants in Shibuya-ku (as of May 2021). Overseas, we collaborated and cooperated with local communities by making donations to restaurant business organizations.

Donation to Victims of Typhoon No. 15 and Typhoon No. 19 in 2019

We donated 3 million yen in aid and 605,500 yen from employee donations to Chiba Prefecture, which was damaged by Typhoon No. 15 in 2019, and provided drinking water to Chonan Town.
In October of the same year, Typhoon No. 19 caused extensive damage over a wide area, and we donated 10 million yen to 11 prefectures (Iwate, Miyagi, Fukushima, Ibaraki, Tochigi, Gunma, Saitama, Kanagawa (Hakone Town), Niigata, Nagano, and Shizuoka) and 778,000 yen from employee donations to Japan Platform. We also provided drinking water supplies to Date City, Soma City, and Iwaki City.

Donation for Victims of the West Japan Rain Disaster of July 2018 and the 2018 Hokkaido Eastern Iburi Earthquake

We donated one million yen each to Hiroshima and Okayama prefectures affected by the West Japan Rain Disaster of July 2018, and a total of 573,000 yen from employee donations to Hiroshima, Okayama, and Ehime prefectures. In addition, we provided approximately 1,400 boxes of drinking water.
Furthermore, we donated relief supplies and relief money totaling 30 million yen and a total of 1,549,000 yen from employee donations to Sapporo City, Abira Town, Atsuma Town, and Mukawa Town, which were damaged by the Hokkaido Eastern Iburi Earthquake in September of the same year. Additionally, we donated 1 yen per bottle from the sales of Sapporo Classic to the Hokkaido Government, totaling 5,767,079 yen.

Donations for North Kyushu Heavy Rainfall Disaster Relief

Donations for North Kyushu Heavy Rainfall Disaster relief

We provided beverages and soups to Oita Prefecture’s Hita City and Fukuoka Prefecture’s Asakura City after they were hit by the North Kyushu Heavy Rainfall Disaster in July 2017 and also donated two million yen to Hita City and one million yen to Asakura City. The donation to Hita City was used to restore the traditional craft of "Onta-yaki" pottery.

Donations to Typhoon No. 10 Victims

We provided “Fujisanroku no Oishi Tennensui” water to Hokkaido and Iwate Prefecture to aid victims of Typhoon No. 10, which struck Japan in late August 2016, and donated a total of four million yen for relief aid.

Donations for Kumamoto Earthquake Relief

After the May 2016 Kumamoto earthquake, we immediately sent beverages and soups to the disaster-stricken areas. A donation of 30 million yen has also been decided for restoring tourism and supporting the next generations in Kumamoto and Oita prefectures. Furthermore, employee donations were also made and resulted in approximately two million yen from all over Japan. These contributions will also be donated to Kumamoto and Oita.

Donations for Nepal Earthquake Relief

Employee donations were made to support relief activities after the April 2015 Nepal earthquake. Along with employee donations, the same amount was added from the company, and a total of approximately two million yen was donated to the Nepal Embassy and Japan Platform.

Donations to Hiroshima Prefecture

The Sapporo Group donated one million yen to aid the victims of the Hiroshima Heavy Rain Disaster in August 2014.

Donations to the Great East Japan Earthquake Disaster-Stricken Areas

After the Great East Japan Earthquake in March 2011, Sapporo Holdings represented the Sapporo Group and donated 50 million yen to aid the swift recovery of the disaster-stricken areas.

Donations to Miyazaki Prefecture

The Kyushu Headquarters of Sapporo Breweries held the “Ganbarou Miyazaki Campaign” to support Miyazaki Prefecture, which had been suffering from damage caused by foot-and-mouth disease. The campaign was held from July 1, to December 31, 2010, and contributed some proceeds from Sapporo Breweries products (beer-taste beverages, wine, shochu) sold in Miyazaki, and donated five million yen to the prefecture.

Donations to Disaster-Stricken Areas

The Sapporo Group donated a total of four million yen to the disaster areas of the “Haiti Earthquake” and “Chile Earthquake” through the Japanese Red Cross Society in 2010.