Donations to Disaster-Stricken Areas
Support after the Great East Japan Earthquake
The Sapporo Group has a strong belief that the support it offers for this unprecedented disaster should not be sporadic but continuous, and that all support incorporates opinions from regional citizens and municipalities to deliberate “what support is really necessary.”
Supporting recovery with Sapporo Lion menu
Sapporo Lion has been incorporating ingredients from the disaster-affected areas into its grand menu and fair menu, and from 2018, it has added a new logo mark to support the recovery effort by communicating the deliciousness of ingredients from each region.
Helping to repair the Kodomo Mikoshi in Onagawa Town, Miyagi Prefecture
Sapporo Holdings made a monetary donation to repair the Kodomo Mikoshi (children’s portable shrine) belonging to Hakusan Shrine in Miyagi Prefecture’s Onagawa Town.
For the first time since 2010, both the Hon Mikoshi (main portable shrine) and the Kodomo Mikoshi were paraded together around the town during the shrine’s annual festival in May. Children were thrilled to see the portable shrine, and Hakusan Shrine once again became a focal point for the local community.
Support for the Sendai Pageant of Starlight, one of the symbols of winter in Sendai
First held in 1986, the Sendai Pageant of Starlight is held through the joint efforts of the executive committee and public volunteers. A symbol of winter in the Tohoku region, every year it attracts large numbers of attendees.
The light bulbs originally used in the pageant were lost to the Great East Japan Earthquake and ensuing tsunami; however, the Sapporo Group commends the desire to “continue to light the pageant up through the cooperation of all,” and has made financial contributions every year since 2012.
Photographs provided courtesy of the Sendai Pageant of Starlight Executive Committee
Fukushima Festa in Ebisu
On March 9 and 10, 2019, Fukushima Prefecture held the Fukushima Festa at Yebisu Garden Place in Tokyo.
Local produce was sold, tourism to the region was promoted, and the Happy Fukushima Tai, the Date Busyou Tai, and Kibitan —all members of the Fukushima Prefecture support team— attended and energized the festa.
The Tohoku Reconstruction Support Tour
The Sapporo Group has held a Tohoku Reconstruction Support Tour every year since 2013, with participation from volunteer employees, and their families and friends. The tour visits disaster-stricken areas and enables participants to learn about the current status of the Tohoku region. It also provides each participant with opportunities to directly support reconstruction in the Tohoku area, for example through the purchase of locally produced goods.
Revival of the Standing Ebisu Statue, a symbol of Kesennuma citizens
The second Ebisu statue at Shinmeizaki in Kesennuma Bay, a symbol of Kesennuma City's prayers for safe voyages and great fishing, was lost in the tsunami. In response to a request for assistance in rebuilding the statue, we provided support for the restoration of the third Ebisu statue, thanks to our relationship with Yebisu Beer, one of the main products of Sapporo Breweries. The second Ebisu statue was found during the construction work for its erection, and was unveiled on the same day.
Supporting the recovery of the fishing industry in Yuriage, Natori City, Miyagi Prefecture
The Yuriage area in Natori City, Miyagi Prefecture, is one of the areas that was severely damaged by the earthquake.
In order to support the fishing industry, which is the core industry of the area, we donated one electric forklift truck each in 2016 and 2018, and aquaculture racks in 2020 to the Miyagi Prefecture Fishing Cooperative Association (Yuriage).
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A letter of thanks from the Minister for Reconstruction
In recognition of its continued support for reconstruction in areas affected by the Great East Japan Earthquake, the Sapporo Group has received a letter of thanks from the Hiromichi Watanabe, Minister for Reconstruction at the Reconstruction Agency. Going forward, the Sapporo Group will continue to work together with those in disaster-stricken areas for the future of the Tohoku region.
Donations for North Kyushu Heavy Rainfall Disaster Relief
We provided beverages and soups to Oita Prefecture’s Hita City and Fukuoka Prefecture’s Asakura City after they were hit by the North Kyushu Heavy Rainfall Disaster in July 2017 and also donated two million yen to Hita City and one million yen to Asakura City.
Donations to Typhoon No. 10 Victims
We provided “Fujisanroku no Oishi Tennensui” water to Hokkaido and Iwate Prefecture to aid victims of Typhoon No. 10, which struck Japan in late August 2016, and donated a total of four million yen for relief aid.
Donations for Kumamoto Earthquake Relief
After the May 2016 Kumamoto earthquake, we immediately sent beverages and soups to the disaster-stricken areas. A donation of 30 million yen has also been decided for restoring tourism and supporting the next generations in Kumamoto and Oita prefectures. Furthermore, employee donations were also made and resulted in approximately two million yen from all over Japan. These contributions will also be donated to Kumamoto and Oita.
Donations for Nepal Earthquake Relief
Employee donations were made to support relief activities after the April 2015 Nepal earthquake. Along with employee donations, the same amount was added from the company, and a total of approximately two million yen was donated to the Nepal Embassy and Japan Platform.
Donations to Hiroshima Prefecture
One million yen was donated as a corporate group to aid the victims of the Hiroshima Heavy Rain Disaster in August 2014.
Donations to the Great East Japan Earthquake Disaster-Stricken Areas
After the Great East Japan Earthquake in March 2011, Sapporo Holdings represented the Sapporo Group and donated 50 million yen to aid the swift recovery of the disaster-stricken areas.
Donations to Miyazaki Prefecture
The Kyushu Headquarters of Sapporo Breweries held the “Ganbarou Miyazaki Campaign” to support Miyazaki Prefecture, which had been suffering from damage caused by foot-and-mouth disease. The campaign was held from July 1, to December 31, 2010, and contributed some proceeds from Sapporo Breweries products (beer-taste beverages, wine, shochu) sold in Miyazaki, and donated five million yen to the prefecture.
Donations to Disaster-Stricken Areas
The Sapporo Group donated a total of 4 million yen to the disaster areas of the “Haiti Earthquake” and “Chile Earthquake” through the Japanese Red Cross Society in 2010.