Tohoku Reconstruction Support
We would like to express our condolences to those who lost their precious lives in the Great East Japan Earthquake, and our deepest sympathy to all those affected by the disaster.
The Sapporo Group's "Tohoku Future Project" has been carrying out various reconstruction support activities in cooperation with all Group companies under the key themes of "promoting consumption of local products," "information dissemination," and "nurturing of the next generation." We will continue to carry out activities for the future through the business activities of the Group companies, together with the people in the affected areas, with a united desire to "never forget the earthquake disaster."
Three Priority Themes for Reconstruction Activities
Support with the Cooperation of Customers
The amount equivalent to beer sales at the annual “Yebisu Beer Festival” held in September at Yebisu Garden Place have been donated to reconstruction efforts for the Tohoku region since 2011. These donations have also been applied to reconstruction efforts after the Kumamoto earthquake since 2016. The donated amount exceeded a total of 150 million yen in 2019. We extend our utmost gratitude toward customers participating in the festival.
Support with the Cooperation of Shareholders
Sapporo Holdings, from 2013* to 2021, donated an amount equal to the "Social Contribution Donation" chosen by shareholders as part of their shareholder benefits to municipalities and organizations working on the recovery from the Great East Japan Earthquake.
The total amount from 2013 to 2021 is now 29,582,000 yen.
Social Contributions through Shareholder Hospitality Programs
* From 2009 shareholder special gifts
Providing Educational Opportunities for Children from Disaster-Stricken Areas
Through the authorized nonprofit organization “Katariba,” the Sapporo Group supported growth of the younger generation with “Collabo-School,” which offers a place for learning, educational support and mental care for children from disaster-stricken areas.
- Great East Japan Earthquake: Continued support from 2011 to 2019 for Onagawa Town, Miyagi Prefecture “Onagawa Kougakukan” and Otsuchi Town, Iwate Prefecture “Otsuchi Ringakusha”
- Kumamoto earthquake: Continued support from 2016 to 2018 for Mashiki Town, Kumamoto Prefecture “Mashiki Musojuku”
- Donation of tablets to be used in the "Hometown Studies" class at the integrated elementary and junior high school in Otsuchi Town, Iwate Prefecture in 2019
Visit to the Headquarters of Junior High School Students in Otsuchi Town, Iwate Prefecture
Students from Kirikiri Gakuen Junior High School in Otsuchi Town, Iwate Prefecture, visited the headquarters on the first day of their school trip and sold Wakame, the result of their efforts in the "Hometown Studies" class, at Yebisu Garden Place Center Plaza while performing the local entertainment "Kirikiri Daikagura."
This is the fourth visit to the company's headquarters since 2017 due to the use of shareholder benefits.
* Since 2016, Sapporo Holdings has been using its shareholder benefit program to support the "Hometown Studies" class at the integrated elementary and junior high school in Otsuchi Town.
Support for the Establishment of the Earthquake Disaster Resource Room at Shizugawa High School in Miyagi Prefecture
We provided support to Shizugawa High School in Miyagi Prefecture for the establishment of an Earthquake Disaster Resource Room to convey the experiences and lessons of the disaster to visitors from Japan and abroad, and to use the room as a resource room for disseminating information about the town.
In November 2023, Shizukawa High School presented a letter of appreciation to the Sapporo Group for its various forms of support.
Donation to Onagawa Town Elementary School for Purchase of Programming Materials
Onagawa Elementary School in Onagawa Town, Miyagi Prefecture, is working on programming education to achieve its educational goal of "nurturing children who cherish life, love Onagawa Town, and open up the future with ambition." We agreed with their efforts and supported them in the hope that the donation will be useful for the development of human resources who will be responsible for the future of Onagawa Town.