Tohoku Reconstruction Support
We would like to express our condolences to those who lost their precious lives in the Great East Japan Earthquake, and our deepest sympathy to all those affected by the disaster.
The Sapporo Group's "Tohoku Future Project" has been carrying out various reconstruction support activities in cooperation with all group companies under the key themes of "promotion of consumption of local products," "information dissemination," and "nurturing of the next generation." We will continue to carry out activities for the future through the business activities of the group companies, together with the people in the affected areas, with a united desire to "never forget the earthquake disaster."
Three Priority Themes for Reconstruction Activities
Support with the Cooperation of Customers
The amount equivalent to beer sales at the annual “Yebisu Beer Festival” held in September at Yebisu Garden Place have been donated to reconstruction efforts for the Tohoku region since 2011. These donations have also been applied to reconstruction efforts after the Kumamoto earthquake since 2016. The donated amount exceeded a total of 150 million yen in 2019. We extend our utmost gratitude toward customers participating in the festival.
* The "Yebisu Beer Festival" scheduled for the fall of 2020 and 2021 has been cancelled.
Support with the Cooperation of Shareholders
Since 2013*, Sapporo Holdings has been donating the same amount of money to local governments and organizations working on reconstruction from the Great East Japan Earthquake for shareholders who select "Donation for social contribution" as their shareholder special benefit.
The total amount from 2013 to 2021 is now 29,582,000 yen.
Social Contributions through Shareholder Hospitality Programs
* From 2012 shareholder special gifts
Providing Educational Opportunities for Children from Disaster-Stricken Areas
Through the authorized nonprofit organization “Katariba,” the Sapporo Group supports growth of the younger generation with “Collabo-School,” which offers a place for learning, educational support and mental care for children from disaster-stricken areas.
- Great East Japan Earthquake: Continued support from 2011 for Onagawa Town, Miyagi Prefecture “Onagawa Kougakukan” and Otsuchi Town, Iwate Prefecture “Otsuchi Ringakusha”
- Kumamoto earthquake: Continued support from 2016 for Mashiki Town, Kumamoto Prefecture “Mashiki Musojuku”
- Donation of tablets to be used in the "Hometown Department" at the integrated elementary and junior high school in Otsuchi-cho, Iwate Prefecture in 2019
Visit to the Headquarters of Junior High School Students in Otsuchi Town, Iwate Prefecture
On April 10, 2019, 14 ninth-grade students from Kirikiri Gakuen Junior High School in Otsuchi-cho, Iwate Prefecture, visited the head office on the first day of their school trip and sold Wakame, the result of their efforts in the "Hometown Studies" class, at Yebisu Garden Place Center Plaza while performing the local entertainment "Kirikiri Daikagura."
This is the third visit to the company's headquarters since 2017 due to the use of shareholder benefits.
* This is the third visit to the company's headquarters since 2017.
* The program was cancelled in 2020 due to the prevention of coronavirus infection.
Support for the Establishment of the Earthquake Resource Room at Shizugawa High School in Miyagi Prefecture
We provided support to Shizugawa High School in Miyagi Prefecture for the establishment of an Earthquake Disaster Resource Room to convey the experiences and lessons of the disaster to visitors from Japan and abroad, and to use the room as a resource room for disseminating information about the town.
Donation to Onagawa Town Elementary School for Purchase of Programming Materials
Onagawa Elementary School in Onagawa Town, Miyagi Prefecture, is working on program education to achieve its educational goal of "nurturing children who cherish life, love Onagawa Town, and open up the future with ambition." We agreed with their efforts and supported them in the hope that they will be useful for the development of human resources who will be responsible for the future of Onagawa Town.