Stakeholder Engagement

As a business practice done in earnest and in accordance with its sustainability policy, the Sapporo Group works toward proactive and appropriate disclosure of information and mutual communication in order to deepen trust between the Group and its stakeholders.

Stakeholder	Major Engagement Opportunities	Specific Examples of Activities
Customers	Customer consultation window Brewery and factory tours Events	For increased customer satisfaction Sapporo Group Research & Development Creation of Safe Facilities
Shareholders/ Investors	General Meeting of Shareholders Financial results briefings Individual dialogues with domestic and foreign institutional investors Publication of report	Corporate Governance
Clients and related companies	Daily communication Group procurement basic policy, procurement from a Sustainability perspective	Implementation of supplier satisfaction surveys Implementation of exchange meetings and evaluation activities on supplier Sustainability action status Cooperation and Communication with Partners
Employees and their families	Graduated and department specific training Mental health care Labor unions Corporate ethics hotline Intranet	Human Resource Training Health and Productivity Management Labor-Management Relations Risk Management
Regional societies NPO/NGO	Next-generation training	Promote Responsible Drinking Work-experience programs/internships Lemon nutrition education activities (Japanese)
	Regional contribution activities	Social Contributions Our history with Hokkaido, the birthplace of the company For the development of domestic lemons (Japanese)
	Disaster-recovery efforts Environmental conservation activities	Tohoku Reconstruction Support Conservation of Water Resources Biodiversity conservation activities Creation of a Base and Town in Harmony with Nature

Specific Examples of Activities

Customers

Example of activity: On-site class at an elementary school

POKKA SAPPORO Food & Beverage is communicating healthy values of lemons, delicious ways to enjoy lemons, as well as history and food culture of lemons throughout its nutrition education activities on lemon (Lemon Class, etc.). Customers of all ages, from children to adults, can learn about lemon’s hidden secret and unknow power by using enjoyable content with quizzes and experiments.

Suppliers

Sapporo Breweries and POKKA SAPPORO hold an annual policy briefing with their main suppliers in Japan in order to share efforts related to procurement. We ask suppliers to implement and submit self-checks on their Sustainability efforts. At the same time, we encourage any inquiries as to whether we are performing activities in line with the Group procurement basic policy. In doing so, we are working to build a two-way relationship with our suppliers.

Stakeholder Dialogue

The breeding technologies and initiatives,
This section introduces our thoughts on breeding in a unique Sapporo Group story.

As society becomes increasingly concerned about the transition to a decarbonized society and the risks of climate change, what kind of message should the Sapporo Group send to local communities and consumers based on the “brand” it has cultivated over its long history?Professor Naoya Hasegawa of Hosei University's Faculty of Human Environment was invited to discuss various aspects of brand communication and storytelling unique to the Sapporo Group.

Details on the dialogue can be viewed here (Japanese)(912KB)

The direction Sapporo Group should take
A query into the Sapporo Group CSR, 140 years after its founding

On November 9, 2017, we invited Hideki Ishida, an Honorary Professor at the Tohoku University and Representative of the Earth Village Research laboratory to the Sapporo Holdings main office for a stakeholder’s dialogue. Discussions from various perspectives varied from topics such as whether the Sapporo Group CSR sentiments have been reaching stakeholders to what should be prioritized when promoting CSR.

Details on the dialogue can be viewed here (Japanese) (930KB)

Active IR actions

Sapporo Holdings conducts telephone conference financial results briefings twice a year which corresponds to the quarter disclosure system, in addition to financial results briefings for domestic stock brokerage firms and institutional investors. These meetings incorporate documents and videos for comprehensive briefings, and all content is published on the IR library within the company webpage. IR activities by management towards overseas investors are conducted, in which long-term strategies are explained. Furthermore, audio content of the briefings is also published on the webpage for investors who could not attend meetings. Additionally, IR activities such as one-on-one meetings for domestic and international institutional investors, which are held 160 times or more a year, and participation in group meetings organized by stock brokerage firms are also being conducted.

Information disclosure using various IR tools

Sapporo Holdings incorporates various IR tools for intimate communication with our stakeholders and investors. Our IR website offers timely information with detailed financial results that are published as necessary through our efforts to deliver fresh information without domestic and overseas time-lags.

Major IR tools

Publications	Publication time
Stakeholder newsletters (Japanese)	Once a year
Summary of financial statements, quarterly reports	Every quarter
Integrated reports	Once a year
FACT BOOK	Every half-year
Sapporo Holding IR website “To our stakeholders and investors” (Japanese) “Investor Relations” (English)	Renewed as necessary

Management Philosophy and Fundamental Sustainability Policies
Sustainability Initiatives and Implementation
Structure
Stakeholder Engagement
Basics of SAPPORO GROUP Sustainability