Support for Sports and Culture
Support for Sports
Supporting the Hakone Ekiden for 38 years
Since the 63rd race in 1987, the Sapporo Group has been supporting the Hakone Ekiden Race, considered a New Year’s day tradition in Japan.
The entire relay race spans more than 200 km, with teams of young runners from various colleges running sections. When they reach the next relay station, they hand over their teams’ sashes, which signify the colleges’ tradition and pride, to the next runners on their teams. The single-minded attitude with which these athletes run for the sake of their teammates and the honor of their schools also resonates with the Sapporo Group’s spirit and conviction about manufacturing. Therefore, we plan to keep supporting the Hakone Ekiden.
Our employees also sell event-related products near the turnaround point and part of the proceeds are donated to the Hakone Trust Fund every year, to be used for preserving the natural environment in the town of Hakone.
Supporting the All Japan Early Morning Baseball League under the slogan of “Win or Lose, Enjoy a Sapporo Beer!”
The All Japan Early Morning Baseball League was established in 1981 as a national organization of amateur rubber-ball baseball teams under the motto of “health and friendship” and with the goal of promoting and developing sports through baseball. (The members consist of 150,000 players and 8,000 teams nationwide.) Sapporo Brewery has been supporting the league, which has been operating under the slogans of “Toast to Sportsmanship!” and “Win or Lose, Enjoy a Sapporo Beer!” since its founding.
Early Morning Baseball League
Early Morning Baseball Tournament
(Ota Stadium, Tokyo)
Supporting the Vitality of Hokkaido through Sports
By supporting professional sports in Hokkaido, we are creating an exciting sports environment and contributing to the overall vitalization of Hokkaido.
Support for Culture
Experience Beer Culture by Visiting a Brewery and Museum
We are working to pass on the culture of beer at breweries, museums, and other places where people can visit.
The Oldest Existing Beer Hall in Japan, “Beer Hall Lion Ginza 7-Chome”
Designed by Eizo Sugawara, the building was completed on April 8, 1934 as the headquarters of Dainippon Beer Company. The beer hall on the first floor has remained virtually unchanged since its opening, and is now known as the Beer Hall Lion Ginza 7-chome Branch.
Cooperation with the “Beerken” (Japan Beer Certification Test)
Since 2012, Sapporo Breweries has been cooperating with the “Beerken” (Japan Beer Certification Test) organized by the Japan Beer Culture Study. By providing many people with opportunities to learn about beer, the company is contributing to the expansion of the base of beer fans.
Holding the "Lemon Certification Test”: supporting delicious, enjoyable, and healthy eating habits with the power of lemon
POKKA SAPPORO Food & Beverage has been dealing with lemons for more than 65 years through the development of lemon products such as Pokka Lemon 100, research on the benefits of lemons, and the operation of its own lemon farms. The “Lemon Certification Test” is designed to help people learn various knowledge about lemons. This covers basic knowledge such as the history and culture of lemons and the characteristics of the lemon fruit itself; the citric acid contained in lemons that reduces physical fatigue through continuous intake, the effect of reducing salt through its acidity, and other healthful benefits to the body; and how to use it effectively, as well as the benefits of using lemons in cooking. The company is conducting this certification test in the hope that by deepening people's knowledge of lemons, they will be able to have a delicious, enjoyable, and healthy eating habit every day.