Reinforcing Relationships with Suppliers

Cooperation with Suppliers

Sapporo Breweries / POKKA SAPPORO Food & Beverage

The Sapporo Group holds annual briefing meetings for its suppliers on the subject of the Sapporo Group Procurement Basic Policy. The Group has also formulated the Sapporo Group Supplier Sustainability Procurement Guidelines to encourage its suppliers to implement concrete sustainability initiatives; through the annual briefing meetings and other occasions, the Group deepens understanding of the guidelines, and asks suppliers to work together in promoting them. The Sapporo Group also endeavors to raise awareness among its Group companies of related laws and regulations, such as the Act against Delay in Payment of Subcontract Proceeds, etc., to Subcontractors.

Marketing Policy Briefing Meeting for suppliers
Marketing Policy Briefing Meeting for suppliers

Sapporo Lion

Sapporo Lion offers fair and equitable business opportunities to suppliers, and conducts its procurement activities according to stipulated policies and procedures. Furthermore, we devote ourselves to reinforce business sales structures focused on “safe, reliable and authentic” raw material selection, product traceability, quality and price, while also continuously verifying manufacturing sites, product specification content and logistics systems and services.

Surveys Conducted on Supplier Satisfaction

Sapporo Breweries / POKKA SAPPORO Food & Beverage

Sapporo Breweries and POKKA SAPPORO conduct Supplier Satisfaction Surveys to confirm and verify whether procurement activities are being implemented according to the Sapporo Group Procurement Basic Policy. Aspects deemed to require particular improvement are swiftly attended to as part of efforts to strengthen relationships with suppliers.

Supplier Sustainability Activity Evaluation and Exchange Meetings

Sapporo Breweries / POKKA SAPPORO Food & Beverage

Sapporo Breweries and POKKA SAPPORO request their suppliers use the CSR Procurement Survey to conduct self-evaluations regarding each item of concrete action outlined in the Sapporo Group Supplier Sustainability Procurement Guidelines.

Sapporo Breweries also tasks company representatives with carrying out annual evaluations of its suppliers’ initiatives. For packaging and container material suppliers with whom it shares particularly large volumes of business, Sapporo Breweries and POKKA SAPPORO hold Supplier Exchange Meetings. At these exchange meetings, representatives from Sapporo Breweries and POKKA SAPPORO purchasing and manufacturing departments visit suppliers and inspect their quality control procedures. These meetings are named “exchange meetings” as they also provide an opportunity for Sapporo Breweries, POKKA SAPPORO, and their suppliers to share knowledge on a wide range of topics, including employee training and sustainability initiatives. Sapporo Breweries and POKKA SAPPORO hold Supplier Exchange Meetings with each supplier once every three years; several meetings are held with different suppliers every year.

Before commencing transactions with new suppliers, Sapporo Breweries and POKKA SAPPORO ensure open lines of communication, and carry out factory inspections and quality risk diagnoses.

CSR Questionnaire Chart CSR Questionnaire Chart
Sapporo Breweries Initiatives

Cooperation and Communication with Partners

Sapporo Breweries

Collaborative Contract Farming System
Collaborative Contract Farming System

In addition to the above initiatives, Sapporo Breweries implements the Collaborative Contract Farming System. Under this system, every year before sowing and planting, before harvesting, and after harvesting, the company holds meetings with producers and suppliers of barley and hops to share its thoughts and policies. Where necessary, Sapporo Breweries also inspects the technologies and hygiene management systems being used.

POKKA SAPPORO Food & Beverage

Lemon harvesting in the Mediterranean
Lemon harvesting in the Mediterranean

For domestic and international raw material suppliers and manufacturers, visits to production areas and direct opinion exchanges are made when necessary during harvesting and juicing periods, to ascertain quality and stable supplies. Furthermore, we also have been promoting technical exchange meetings with our material-related suppliers on development of environmentally friendly materials, weight-reducing packaging materials, and to strive for quality enhancement for existing products.

Sapporo Lion

Regular inspections of production areas and processing factories for our major food ingredients are made, along with opinion exchanges. We are also developing new products through our partnerships. For instance, the “Lion Original Sauce” and the original “Genghis Khan (lamb barbecue) Sauce” have been created through our partnership with safe and reliable major clients and are used in major Sapporo Lion restaurants.

Nakasatsunai Edamame manufacturing factory
Nakasatsunai Edamame manufacturing factory
Genghis Khan (lamb barbecue) Sauce
Genghis Khan Sauce


At Yebisu Garden Place, about 60 of our staff members and about 500 staff members of contracted partner companies are stationed at the disaster prevention, facilities, cleaning, waste disposal, parking, greenery management, and delivery centers to provide various services. The Yebisu Garden Place Partner Liaison Meeting is held once a month to share information on daily operations and events. Eighteen companies are members of the liaison group, and in addition to regular meetings, visits to other commercial complexes are held twice a year*. In order to maintain a comfortable environment, inspections are conducted on a regular basis, and the results of the inspections are reported and improvements are made together with the companies concerned.

* At present, to prevent the spread of coronavirus infection, we are substituting information sharing through web conferencing and e-mail to avoid dense information sharing.

Compliance Training Related to Procurement

Sapporo Lion

Compliance training related to procurement
Training sessions feature detailed examples of prohibited activities under the Subcontracting Charges Law, and prevention of abuse of superior positions in the Antitrust Law.

Sapporo Lion offers fair and equitable business opportunities to our suppliers and conducts procurement with established policies and procedures. To commit to this, we regularly conduct training on compliance toward the Antimonopoly Law (Antitrust) and the Act against Delay in Payment of Subcontract Proceeds, Etc., to Subcontractors (Subcontracting Charges Law). These training activities are not only for executives and product division managers, but are also for all managers at the head office and each store. We will continue to promote regular compliance training through e-learning and in-house educational tools as a company-wide activity, while also requiring product managers to participate in external seminars/lectures once a year.

Our Focus on Raw Materials

Sapporo Breweries

Sapporo Breweries has the belief that “quality materials make quality beer,” and conducts testing and research on processing technologies, material harvesting, barley and hop development (breeding). Harvesting technologies and various breeds cultivated through these activities have also supported the current “Collaborative Contract Farming System.” Our research findings have received many awards, including the March 15, 2018 JSBBA Award for Achievement in Technological Research.
*For more information about our research activities and results, please visit the following link.
For more information about our research efforts and results, click here.

The Collaborative Contract Farming System

Sapporo Breweries applies the “Collaborative Contract Farming System” for hop and malt (barley) procurement, as these are the main ingredients of beer. This system focuses on production areas and cooperates with producers from harvest to processing procedures. The three main elements of this system are:

1. Well-defined information on barley and hop production area and producers
2. Well-defined information on production methods
3. Communication exchange between the company and producers

Sapporo Breweries conducts in-house training on crop harvesting, processing and breeding for staff called “fieldmen.” These staff members actively communicate with crop producers to create high-quality raw materials. This results not only in delicious beer, but also provides a firm grasp on procurement “where,” “who” and “how” questions. The foundation of “deliciousness” is safety and reliability.

Raw material evaluation conducted by our in-house research division

The research division of Sapporo Breweries conducts raw material evaluation at procurement. The Raw Material Development Laboratory's Raw Material Solution Group and Hokkaido Raw Material Research Group analyze features and components of raw materials barley, malt and hops, and also sub-raw materials, to confirm their quality as raw materials for beer, happoshu and new genre beverages.

POKKA SAPPORO Food & Beverage

POKKA SAPPORO Food & Beverage conducts risk evaluations on new raw materials to be incorporated into products, based on original standards formulated by the company’s rich experience. Food safety and food defense*, recent hot topics, are some perspectives that are incorporated when making selections. Additionally, inspections at local farms and factories are conducted as necessary to make decisions for selection and for guidance. Furthermore, systematic sanitation and quality factory inspections are conducted for verification and guidance for raw materials already under use, to confirm their quality standard information.

* Food safety is an initiative to ensure food safety by risk evaluation and management of factors that can be assumed hazardous through the manufacturing/supply procedures, to prevent/reduce contamination risks.

* Food defense is an initiative to prevent intentional or unintentional hazards in foods.

Sapporo Lion

Sapporo Lion always has “Safe, reliable, and authentic” as its first priority. The food ingredients offered to our customers have been procured from origins that ensure the constancy of safety and supply, through close examination of logistic systems, past performances and industry reviews.
We regularly visit produce regions for ingredients that come directly from farms, and ascertain produce methods, processing procedures and sanitation levels of processing factories before procurement. Furthermore, in our efforts toward further quality enhancement, we invite producers to our restaurants in the metropolitan area so they can view how their produce is served to customers. We also make efforts to improve quality maintenance of products and processed goods excluding farm-direct items, through activities such as regular factory inspections.