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Our History with Hokkaido, the Birthplace of the Company

Activities to Invigorate Hokkaido, Our Birthplace

The Sapporo Group treasures local communities and has been making efforts toward contributing to regional society. Hokkaido is especially special to us as the birthplace of Sapporo Breweries. Ever since our foundation, we have maintained our relationship with the region over the years and have grown as a company with the nickname “Beer-san.” We have been developing various activities to revitalize regional society through nature conservation, preservation of traditional culture, promotion of culture, arts and sports, along with promotion of food and tourism, with the cooperation of 179 municipalities in Hokkaido and its citizens, under the wish of wanting to “invigorate our homeland Hokkaido.”

Agreements with governing bodies

The “Comprehensive Partnership Agreement” with Hokkaido in February 2007

The Hokkaido Prefectural Office and Sapporo Holdings/Sapporo Breweries have entered an agreement to collaborate in a diverse range of activities, to enhance the Hokkaido brand with a focus on the categories of “food,” “tourism,” “environment” and “daily life.”

The “Comprehensive Partnership Agreement” with Hokkaido in February 2007

The “Urban Development Partner Agreement” with Sapporo City in December 2008

The city of Sapporo and Sapporo Holdings/Sapporo Breweries have entered an agreement to implement various activities with cooperation of the citizens, companies and government, focusing on urban development in a wide array of fields.

The “Urban Development Partner Agreement” with Sapporo City in December 2008

The “Agreement Related to Cooperation/Co-creation in Urban Development” with Hakodate City in July 2010

The city of Hakodate and Sapporo Holdings/Sapporo Breweries have agreed to cooperate in the urban development of Hakodate City in areas such as food, nurturing people and culture, and the environment.

The “Agreement Related to Cooperation/Co-creation in Urban Development” with Hakodate City in July 2010

The “Comprehensive Partnership Agreement” with Asahikawa City in July 2011

The city of Asahikawa and Sapporo Holdings/Sapporo Breweries have agreed to work for the further invigoration of Asahikawa City, and implement urban development with mutual cooperation within fields such as collaborative operations, the environment, tourism, food, and safety and security.

The “Comprehensive Partnership Agreement” with Asahikawa City in July 2011

The “Comprehensive Partnership Agreement” with Obihiro City in October 2015

The city of Obihiro and Sapporo Holdings/Sapporo Breweries have agreed to work together for urban development, with mutual cooperation in categories such as food, tourism, co-existence with the environment, safe and secure lives, promotion of health, and promotion of education, culture and sports.

The “Comprehensive Partnership Agreement” with Obihiro City in October 2015

Support for the Okhotsk region

The Okhotsk region is the major production area of beer barley, all of which is purchased by Sapporo Breweries. We support the “Okhotsk Area Identity Activity” by the Okhotsk Promotion Bureau in various ways.

Support for the Okhotsk region

The “Partnership Agreement” with beer barley production areas in the Okhotsk region in July 2012

The cities of Kitami and Abashiri and the towns of Bihoro and Saroma have entered an agreement to support the rejuvenation of the two cities and two towns with Sapporo Holdings/Sapporo Breweries, through mutual cooperation in promoting urban development in fields such as environmental conservation and tourism.

Sapporo Collaborative Core City Region* “Urban Development Partner Agreement” in July 2019

The purpose of this agreement is to maintain the vitality of the region and to contribute to the creation of an attractive city through mutual cooperation and collaboration by making effective use of the resources of the "Sapporo Collaborative Core City Region," Sapporo Holdings, Sapporo Breweries, and a total of 15 companies that have signed the agreement.

* Sapporo City, Otaru City, Iwamizawa City, Ebetsu City, Chitose City, Eniwa City, Kitahiroshima City, Ishikari City, Tobetsu Town, Shinshinotsu Village, Nanporo Town, and Naganuma Town formed the Sapporo Collaborative Core City Area in March 2019 in order to maintain the vitality of the area and promote attractive urban development even in a society with a declining population, low birthrate, and aging society.

Activities for forest conservation

Activities for forest conservation

Hiyama Promotion Bureau

In May 2008, Sapporo Breweries and the Hokkaido Forest and Greenery Association Hiyama Branch signed an “Agreement for Forest Development Activities” and promised to cooperate with seven towns in the region, including Otobe and Esashi. Under the agreement, the two parties planted Aomori cypress trees as part of the “Forest Development of Hiyama” initiative to restore the homeland forests; in addition, with the cooperation of the Fisheries Co-operative Association of Hiyama, the parties released young masu salmon into rivers. These activities were carried out in Otobe Town in 2021.

Otobe Town
Otobe Town
Assabu Town
Assabu Town

Hiroo Town

Hiroo Town has donated a fir tree for Christmas ever since the Sapporo Factory opened in 1993. As a gesture of gratitude, we have installed a donation box beneath the tree to support the town’s “Tree Planting Festival,” which has been held every year since 2010.

5. Hiroo Town

Cooperative campaigns with our customers

Sapporo Breweries, CO-OP Sapporo, and Hokkaido Prefecture have carried out a campaign to “Reenergize the Forests of Hokkaido!” since 2013. In 2015, in collaboration with POKKA SAPPORO Hokkaido, the campaign was conducted for products of Sapporo Breweries (such as cans of Sapporo Draft Beer Black Label Classic named "Cheers to the Forests"), large-volume PET-bottled wine, and Ribbon Napolin. Under this campaign, for every bottle of eligible products purchased by customers, the companies offset 1 yen, equivalent to about 66 grams of CO2 (10 yen, equivalent to about 666 grams of CO2, for each bottle of wine). As a result of this initiative, 1.35 million yen was donated to forest conservation activities in Hokkaido, and 100,000 yen was donated to the "CO-OP Future Forest Fund" from a portion of the sales.

Cooperative campaigns with our customers
Press conference for the “Reenergize the Forests of Hokkaido!” campaign

Cooperation with regional societies

Sapporo Odori Beer Garden

We cooperate with various neighborhood associations of Hokkaido for the annual summer Odori Park event “The Sapporo Odori Beer Garden,” which features promotional videos of Hokkaido on ten large screens within the venue, and also sells special local dishes using Hokkaido ingredients.

Sapporo Odori Beer Garden

Supporting a healthy Hokkaido through sports

We support professional sports teams which call Hokkaido their home and create an exciting sports environment.

Ribbon-chan of POKKA SAPPORO is also featured

The Hokkaido Nippon-Ham Fighters mascot B.B
The Hokkaido Nippon-Ham Fighters mascot B.B
The Consadole Sapporo mascot DOLE kun
The Consadole Sapporo mascot DOLE kun
Levanga Hokkaido
Levanga Hokkaido

Support in promoting the winter sport “cross country skiing”

Sapporo Breweries supports the “ENIWA Cross-Country Ski Competition” held every February in Eniwa City, where the Hokkaido factory is located. This competition is held to promote and popularize the sport, and also to promote healthy lifestyles in central Hokkaido. A wide variety of athletes and devotees from all ages and genders from Eniwa City, all over Hokkaido and mainland Japan as well, get together for this extremely lively competition. Many employees also participate as competitors, enjoying the event along with the local community.

Support in promoting the winter sport “cross country skiing”
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