Reduce and Recycle Plastic Resources

Sapporo Group Plastics Policy

In order to realize a sustainable society, the Sapporo Group will contribute to the creation of a recycling-oriented society by taking the following steps to examine and tackle the plastics used in its business activities.

  1. Review the situations in which plastics are used and eliminate unnecessary use.
  2. Work to reduce the volume of plastic used.
  3. Convert to highly recyclable designs, recycled materials, and biomass plastics.

Specific Efforts

Sapporo Breweries

Adoption of lightweight PET bottles

Adoption of lightweight PET bottles

4L PET bottles with handles used for shochu products are being sequentially replaced with lightweight containers from mid-March 2022 production. We expect to reduce plastic consumption by approximately 16 tons per year and CO2 emissions by approximately 61 tons per year (based on actual sales in 2021; approximately 20% reduction compared to conventional containers).

POKKA SAPPORO Food & Beverage

In order to achieve the goal of "100% use of container and packaging that corresponds to a circular society" in line with the "Sapporo Group Container and Packaging Vision" aimed at realizing a sustainable society, we have set a target to achieve a 50% usage ratio of recycled materials in PET bottle products sold by our company by 2030, and are promoting initiatives to achieve this.

In addition, we are working to reduce plastic usage by deploying label-less products, reducing the weight of PET bottle containers, and reducing label usage. Starting in February 2023, following the sales of "Oishii Soda Water Label-less", "Kaga Bo-Hojicha Label-less" (by the case) was launched through some sales channels.

Kaga-bo Houjicha Label-less


De-plasticization Initiatives

In accordance with the enforcement of the Plastic Resources Recycling Law (April 2022), we have changed the materials of plastic consumables (straws, muddlers, caps, etc.) in our directly managed facilities (cafes and restaurants). Although we use less than the standard amount (5 tons), we will continue to promote further efforts in consideration of the spirit of the law and social demands.