Message from the President

I would like to open this message by expressing my heartfelt gratitude for your continuing support and interest in the SAPPORO GROUP.

The SAPPORO GROUP will celebrate its 150th anniversary in 2026. Since our founding, we have worked together with our customers to pursue both economic and social values by providing enriching lifestyles through the unique brand assets we have built. To achieve sustainable growth beyond 150 years, we have defined our medium- to long-term vision as "a company that can create rich beer and consumer experiences on a global scale." We will pursue growth strategies to enhance the Group's sustainable value.

The environment surrounding us is changing dramatically.
The recovery in demand for beer in Japan due to the revision to the liquor tax is a major growth opportunity for us, as we have strength in beer brands.
In addition, we believe that the diversification of customer preferences and intensification of global competition will continue, and we will continue to provide new value in the non-alcoholic and soft drink markets and invest in various growth opportunities, including strategic alliances and M&A both in Japan and overseas.

As we run a business on the wealth of nature in the form of crops and water, addressing climate change and natural capital is also an important issue for us. With these changes in the global environment, people's values and lifestyles will also change. We are committed to achieving sustainability management by applying our wisdom to ensure that the SAPPORO GROUP remains in harmony with the environment and co-prosperity with society.

We ask all of our stakeholders for their continued support, and look forward to further advances in SAPPORO GROUP.