Management Philosophy and Fundamental Sustainability Policies

Basic Approach

The Sapporo Group aims to achieve both “Realization of a sustainable society” and “Sustained growth of the group” by working to create value that will lead to solutions to global social issues, in order to realize its management philosophy of "Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles".

Management Philosophy
As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles.
Fundamental Management Policy

The Sapporo Group strives to maintain integrity in corporate conduct that reinforces stakeholder trust and aims to achieve continuous growth in corporate value.

Sapporo Group Long-Term Management ‘SPEED 150’

Our “Sapporo Group Long-Term Management ‘SPEED 150’” was formulated in November 2016 and has outlined goals for the next 10 years up to 2026, 150 years after the Group’s founding.

2026 Group Vision
The Sapporo Group will be a company with highly unique brands in the fields of“Alcoholic Beverages,” “Food,” and “Soft Drinks” around the world.
Action Guidelines
  1. 1. Make customers lifestyle around world more fulfill by creating new value through the pursuit of innovation and quality.
  2. 2. Strive to provide products and services and to nurture brands that foster communication among customers.
  3. 3. Practice efficient management in tandem with addressing changes in the environment.

Long-Term Management Vision/Medium-Term Management Plan

Sapporo Group Sustainability Policy

The Sapporo Group established the “Sapporo Group Sustainability Policy” in order to vigorously promote initiatives through its business to address social issues such as climate change, food loss, marine plastic waste, and regional revitalization as the “Sustainability Management”.
Based on partnerships between employees of the Sapporo Group around the world and stakeholders, we are working to realize a sustainable society by creating both social and economic value.

Sustainability Policy

Sapporo Group Code of Business Conduct (Established September 2003, revised December 2013)

This is the basis of regulations enforced at Group companies and the fundamental policy to realize the Sapporo Group Management Philosophy through daily conduct.
This Code focuses on corporate morals and ensures ethical behavior to enhance the corporate morals of the Sapporo Group.

Participation in the “United Nations Global Compact”

Sapporo Holdings entered the “United Nations Global Compact (UNGC)” on October 31, 2013. The UNGC initiative is a framework of cooperation between the United Nations and corporation with the aim of realizing sustainable growth. It also promotes responsible conduct from corporations under the ten principles in the four categories of “Human Rights”, “Labour”, “Environment”, and “Anti-Corruption”.
The Sapporo Group supports these ten principles and strives for sincere corporate activities with its “Sustainability Materiality” at the core of all initiatives to earn the stakeholders’ trust.

The Ten Principles of the UN Global Compact

The Ten Principles of the UN Global Compact

Human Rights

Businesses should

Principle 1Support and respect the protection of internationally proclaimed human rights

Principle 2Make sure that they are not complicit in human rights abuse


Businesses should

Principle 3Uphold freedom of association & effective recognition of the right to collective bargaining

Principle 4The elimination of all forms of forced and compulsory labour

Principle 5The effective abolition of child labour

Principle 6Eliminate discrimination in respect to employment and occupation


Businesses should

Principle 7Support a precautionary approach to environmental challenges

Principle 8Undertake initiatives to promote greater environmental responsibility

Principle 9Encourage the development and diffusion of environmentally friendly technologies


Businesses should

Principle 10Work against all forms of corruption, including extortion and bribery