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Regional activities

The Sapporo Group contributes to regional environment beautification activities such as participation in beach clean-ups, beautification events in various regions, and cleaning activities around business bases including company factories. Furthermore, the Group participates in the Beverage Industry Environment Beautification Association and continues activities calling for “environment beautification” through “no littering of beverage containers”, with active participation in the Association’s “Adopt Program”, which is cooperative beautification activities with regional citizens, corporations and municipalities.

Major regional beautification activities

Hokkaido Eniwa City Participation in “Eniwa City Clean Walking”
Miyagi Sendai City Participation and regular street sweeping in the “Arema Campaign” launched by Sendai City
Tochigi Nasu Town Participation in the 100-member Community for Nasu Road Beautification
Tochigi Nasu Town Extermination activities for the foreign species cutleaf coneflower (Rudbeckia laciniata)
Osaka Osaka City Participation in the “Osaka Marathon ‘Clean UP’ Operation”
Fukuoka Fukuoka City Participation in “Love Earth Clean-up Fukuoka”
Tokyo Shibuya Ward Participation in Yebisu/Hiroo/East region cleaning activities
Shizuoka Prefecture Shizuoka City Partaking in the “Clean Town Campaign”

Factory participation in adoption programs

Sapporo Breweries
Sendai factory
Miyagi Smile River Program
Sapporo Breweries
Shizuoka factory
Shizuoka Adopt Road Program
Sapporo Breweries
Kyushu-hita factory
Waterside District Clean-up Institution
Sapporo Breweries
Okayama Winery
Promotion operation for “Okayama Adopt”
POKKA SAPPORO
Nagoya factory
Adopt program at a public facility in north Nagoya City
POKKA SAPPORO
Gunma factory
Isezaki City adopt program
POKKA SAPPORO
Sendai factory
Miyagi Smile River Program
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