Activities to conserve forests
In addition, environmental conservation through products and services, the Sapporo Group also actively promotes greening activities, such as by participation in forest conservation activities in regions around factories.
Forest conservation with cartocans
POKKA SAPPORO uses paper beverage containers that are made up of 30% or more domestic materials, including thinned wood generated through forest conservation and cultivation. Along with using Japanese wood resources, a part of product sales is donated to the “Green Fund” to aid, protect and grow Japanese forests. The growth and protection of healthy forests promotes CO2 absorption, which prevents the greenhouse effect, and also supports ecosystem conservation for living things in the forest to conserve our rich national land.
Company volunteer activities
The Kyushu-hita factory is the first corporation to participate in the “Company Participation Forest Development” program in 2002, promoted by Oita Prefecture. With this program, general forest conservation activities with the Takase Forestry Association has been launched at their woodlands, which includes undergrowth cutting, pruning and improvement cutting activities. After the initial participation duration of five years ended, activities continued as the “Hita-Takase Forest Supporters” corporate volunteers for forest conservation, to realize the factory concept of “co-existence with the environment (harmony with nature)” and “co-existence with local citizens”. Employees from the Kyushu-hita factory have also been participating in undergrowth cutting and pruning, cooperating with the Takase Forestry Association and the Takase Greenery Boy Scouts.
Conservation of country-side forests
The Sapporo Breweries Kyushu-hita factory participates in the Oita Prefecture’s Hita City “Sennen Akari (Lights for thousand years)” festival. This festival is held along with the autumn “Tenryo Festival” and creates a dreamlike landscape by lighting 30,000 bamboo lanterns along Mameda Town and Kagetsu River. Hita City is famous as a production area for Japanese cedar, and cutting down bamboo to create lanterns is also said to be one purpose for the festival, to prevent woodland damage from overgrown bamboo forests. Each year, the Kyushu-hita factory, in cooperation with local elementary school students, participates in the festival’s objet d'art category, working for environmental conservation and co-existence with local citizens.