With the earth,
in harmony with society,
from the start,
to bring smiles to people.
The Sapporo Group will address global environmental and social issues to make people happy.
The earth, the source of nature's bounty, is our most important partner.
We will strive to collaborate and prosper together with our stakeholders
who share our value to provide products sustainable in the entire lifecycle
from the development of products and services to the delivery to customers.
We will value our founding philosophy and think hard about creating sustainable value,
and bring a smile to the face of people.
We will try to bring smiles to people all over the world,
with our commitment to professional manufacturing, development of regionally oriented communities,
and with our vows “Be a pioneer of people’s smiles in the world.”
Sustainable Smile Plan
Based on its sustainability policy, the Sapporo Group will execute its sustainability management strategy, entitled Sustainable Smile Plan.
The key sustainability issues that lie at the heart of these initiatives have been distilled into the Four Promises. While cooperating with various stakeholders in its value chain, the Group will continue to promote the creation of smiles in a sustainable manner.