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Sustainability Initiatives and Implementation Structure

Medium- and long-term targets for sustainability materiality

Medium-to-Long-Term Goals to resolve Sustainability Materiality

Sapporo Holdings has established Medium-to-Long-Term Goals for its “Sustainability Materiality” of especially important factors for business activities that needs attention (identified in 2017). Furthermore, related United Nations “Sustainable Development Goals (SDGs)” (Note 1) have also been stated for individual Medium-to-Long-Term Goals.

The “Sustainable Development Goals” and its 17 goals and 169 targets were declared at the September 2015 United Nations Sustainable Development Summit, as an action plan to overcome poverty, conserve the earth and bring peace and prosperity to all people. The SDGs requests that the world works towards attaining goals, meaning social responsibility of corporations is more important than ever.

In 2017, we identified especially crucial initiatives as “Sustainability Materiality” and established “4 Key Promises” with stakeholders, under the Management Philosophy of “As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles,” and to promote detailed Sustainability activities.

The Sapporo Group provides products and services and also conducts business operations related to SDGs. Initiatives such as the pursuit of quality, new value creation, alcohol issues, sports/cultural activities, regional partnerships, environmental conservation and promotion of employee health fall under this category and are being pursued.

The Medium-to-Long-Term Goal corresponds to the Sapporo Group Long-Term Management Vision and Medium-term Management Plan and will be ranked as a crucial pathway for Group business strategies and individual measures. Each Group company will configure detailed measures and actively progress with their initiatives towards goals, to contribute towards realizing SDGs and a fruitful life for customers.

(Note 1) The international goal for 2016 to 2030, enacted at the United Nations Summit in September 2015

SDGs

Promise 1 :Contributing to Creative, Enriching and Rewarding Lifestyles Through Alcoholic Beverages, Food, and Soft drinks

We will offer the joy of living and richer lives to our customers by creating new value through “Alcoholic Beverages,” “Food,” and “Soft Drinks.”

Materiality SDGs Medium- to Long-Term Targets to 2030
Targets
Safety, reliability and quality 2 ZERO HUNGER 2.1
  • Continue our work of nurturing a corporate culture and training human resources to enhance the quality of “alcoholic beverages,” “food,” and “soft drinks” while building an effective quality assurance system based on global-standard food safety systems
  • Pursue appropriate quality levels in line with customer needs and work to eliminate quality-related problems associated with our products and services
  • Aggressively introduce new technologies to materialize high-level quality more efficiently
Creating new value 2 ZERO HUNGER3 GOOD HEALTH AND WELL-BEING17 PARTNERSHIPS FOR THE GOALS 2.4
3.4
17.17
  • Promote research and development that fulfills the needs for “palatability” and “health benefits” by being quick to capture evolving changes
  • Offer new value to customers through products that build on the research and processing technology of plant derived materials, a field where we hold an advantage
  • Strengthen cooperation inside and outside the group, efficiently acquire diverse technologies and promote innovation
Providing education on responsible drinking and perpetuating the culture of beer 3 GOOD HEALTH AND WELL-BEING 3.4
3.6
  • Promote educational programs aimed at eliminating inappropriate drinking ,including underage (before 20) drinking, drunk driving and alcohol harassment
  • Contribute to the creation of enriching and rewarding lifestyles through our endeavors to perpetuate the culture of beer in Japan with museums and open-factory visits and through support for the “Association of Japan Beer Culture Study”

Promise 2 :Promoting Coexistence with Society

We will contribute to the development of the community and solve issues as part of the local society, and create a better future along with everyone in society.

Materiality SDGs Medium- to Long-Term Targets to 2030
Targets
Supporting local communities 8 DECENT WORK AND ECONOMIC GROWTH11 SUSTAINABLE CITIES AND COMMUNITIES17 PARTNERSHIPS FOR THE GOALS 8.9
11.3
17.7
  • Contribute to regional development through each employee playing an active role in supporting their local community
  • Connect local communities through our products and services as we work together to solve problems
  • Collaborate with administrative agencies and our partners to promote the creation of enriching towns in ways that help enhance the region’s appeal (Sapporo Real Estate, Sapporo Lion)
Sustainable procurement 10 REDUCED INEQUALITIES13 CLIMATE ACTION 10.3
13.1
  • Aim to have at least 90% of our major suppliers meet the sustainability procurement guideline (Sapporo Breweries, POKKA SAPPORO Food & Beverage)

Promise 3 :Promoting Environmental Conservation

In order to pass on nature’s bounty to the future, we will strive to prevent global warming, promote the 3Rs, and achieve symbiosis with nature at every phase.

Materiality SDGs Medium- to Long-Term Targets to 2030
Targets
Preventing global warming 2 ZERO HUNGER6 CLEAN WATER AND SANITATION7 AFFORDABLE AND CLEAN ENERGY12 RESPONSIBLE CONSUMPTION & PRODUCTION13 CLIMATE ACTION14 LIFE BELOW WATER15 LIFE ON LAND17 PARTNERSHIPS FOR THE GOALS 2.1
6.4
7.2
12.2
12.3
12.4
12.5
13.1
14.1
15.4
17.16
17.17
  • Reduce CO2 emissions at company locations by 20% from 2013 levels
  • Strive to reduce CO2 emissions from value chains outside company locations
Promoting the 3Rs
<Water resources>
  • Reduce the total water consumption at our production factories by 10% from 2013 levels (Sapporo Breweries, POKKA SAPPORO Food & Beverage)
  • Launch global measures against water-related risks to save water resources
<Containers & packaging>
  • Sustain and expand the use of lighter and simpler container packaging (“Reduce”)
  • Expand the use of recyclable materials to diminish our dependence on exhaustible resources for containers & packaging
  • Contribute to the building of a sustainable, recycling-oriented society through strengthened collaboration and cooperation with outside parties
<Wastes>
  • Aim to reduce food loss at our food service outlets and in food distribution (domestic group companies)
  • Reduce waste generation and raise the rate of reused food waste to 50% by 2024 (Sapporo Lion)
  • Strive to increase the waste recycling rate, and achieve to 100% at our major factories (*) (domestic group companies (*Sapporo Breweries, POKKA SAPPORO Food & Beverage))
Harmonizing with nature
  • Develop barley and hop varieties with more tolerant to climate change (Sapporo Breweries)
  • Offer lifestyle alternatives that harmonize with nature for nearby residents, with a focus on Ebisu Garden Place and Sapporo Factory (Sapporo Real Estate)

Promise 4 :Cultivating Highly Unique Employees

We respect all sorts of employees and bolster the development of an environment that allows each employee to demonstrate his or her individual ability to the maximum extent.

Materiality SDGs Medium- to Long-Term Targets to 2030
Targets
Health and productivity management 3 GOOD HEALTH AND WELL-BEING 3.4
  • Encourage employees and their families to raise their health awareness and effect behavioral change to maintain better health
Diversity & Inclusion and human rights 5 GENDER EQUALITY8 DECENT WORK AND ECONOMIC GROWTH 5.5
8.5
  • Aim to realize an environment that encourages each employee to have a deeper understanding of diversity and to work with passion and vitality
  • Raise the proportion of women in management and executive positions (to a proportion equivalent to that of female workers among the entire workforce)
Human resource development and training
  • Establish a system that encourages employees to shine, inspiring them to “carve out their own careers”
  • Establish an environment where employees receiving cancer treatment and those providing nursing care can keep working
  • Increase the ratio of employees with disabilities to 3% of the workforce

PDF Version(122KB)

For information on Sustainable Development Goals (SDGs) refer to the “United Nations Information Centre”(Japanese) website.

Identifying and Updating Materiality

The Sapporo Group identifies and maps Sustainability priority issues on a materiality matrix, with significance to stakeholders on one axis and significance to management on the other. From there, potential top materiality are analyzed from various perspectives such as guidelines, and the viewpoints of both stakeholders and managers. Based on that analysis, the materiality are identified and updated.

Identifying Key Challenges

Identifying Key Challenges

Update Procedures

Update Procedures

Boundaries

Important issues In-house boundaries External boundaries
Shareholders/
investors
Customers Clients Regional societies Government offices Student/
educational institutions
NPO/
NGO
Employees
Safety, reliability, and quality
Creating new value
Alcohol-related issues
Supporting local communities
Sustainable procurement
Preventing global warming
Promoting the 3Rs
Harmonizing with nature
Health and productivity management
Diversity and human rights
Human resource development and training

Sustainability Implementation Structure

Sapporo Holdings formulates an overall policy for implementing the Sapporo Group’s Sustainability activities and has established a Group Sustainability Promotion Committee. This committee is chaired by the President and representative director of the Company, who is responsible for coordination and adjustment within the Group.
The Sustainability Office within Sapporo Holdings’ Corporate Communications Department develops and implements various measures to promote Sustainability activities in each Group company, holds monthly meetings for Sustainability personnel, and shares information and progress via its Sustainability Office.

Sapporo Group's Sustainability Implementation Structure(As of March 2019)

Sapporo Group's Sustainability Implementation Structure(As of March 2019)
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