Social contributions through shareholder hospitality programs
From 2009, Sapporo Holdings has established a system in which shareholders can select to exchange their special benefits to a monetary equivalent, to be contributed towards social action programs.
Donation for 2009
“The Okhotsk Drift Ice Trust Campaign”
Support for the “The Okhotsk Drift Ice Trust Campaign” has been decided for this year.
The “The Okhotsk Drift Ice Trust Campaign” is a warning message from the Okhotsk region on the effects of global warming, which is especially pronounced in the area, and an environmental campaign that makes efforts for “conservation of drift ice”.
A total of 1,114,000 yen was contributed, and Sapporo Holdings has contributed the same amount, for a total of 2,228,000 yen donated to the Hokkaido Prefectural Office in a presentation ceremony in July 2009.
The Okhotsk Drift Ice Trust Campaign（Japanese）
*This link connects to an external website
Donation for 2010
“Northern Limit Beech Forest Regeneration/Conservation Project”
The theme for this year was the “Northern Limit Beech Forest Regeneration/Conservation Project” of the Kuromatsunai Town through the Hokkaido Environment Foundation.
The “Northern Limit Beech Forest Regeneration/Conservation Project” is an initiative that regenerates and conserves the northern limit beech forests, which are a precious natural asset of Hokkaido and designated as a Japan national monument.
A total of 1,414,000 yen was contributed, and Sapporo Holdings has contributed the same amount, for a total of 2,828, 000 yen which was donated to the Foundation in July 2010.
Northern Limit Beech Forest Regeneration/Conservation Project（Japanese）
*This link connects to an external website
Donation for 2011
“Forest Development for Wild Birds”
The theme for this year was regional organizations (Nijibetsu Korokamui no Kai/The Central Nemuro Femaleʼs Fisheries Cooperative/Riverside Tree Planting for Rich Greenery and Fish) that conducted “Forest development activities for wild birds and the endangered species ʻBlakistonʼs fish owlʼ”, through the Hokkaido Nemuro Promotion Bureau.
Many shareholders participated this time as well, and a total of 1,623,000 yen was contributed in May 2011. Sapporo Holdings also contributed the same amount, for a total of 3,246,000 yen donated to the Hokkaido Nemuro Promotion Bureau.
Furthermore, before the presentation ceremony on May 15, employees from the Sapporo Breweries Sapporo Headquarters and the Doutou Branch participated in a tree planting event hosted by three organizations at the “Nishibetsu River,” which flows in the Doutou region.
Donation for 2012
ʻRebun Island Natural Conservation-Abundant “Rebun Flowers” Campaignʼ
The “social action program” designated for shareholder special benefits for this year was the Non-Profit Organization “Natural Information Center of Rebun Island” and their conservation efforts to protect the ecosystem on Hokkaidoʼs Rebun Island. These efforts included planting to increase numbers of local plants and planting native species in place of the ever-expanding non-native species of plants. This year also saw many shareholders participating in the campaign, resulting in 1,530,000 yen in donations. Sapporo Holdings also contributed the same amount, for a total of 3,060,000 yen donated to the NPO organization in May 2012, through the Hokkaido Souya General Promotion Bureau.
Donation for 2013
“Use of salt-damaged cedar from the Great East Japan Earthquake”
This yearʼs donation was for the general incorporated association “Hisaichi-network PLUS”, which uses cedars from the Sanriku coastline that were salt-damaged by the tsunami following the Great East Japan Earthquake. These cedars are turned into “leveling boards” used to level sports fields. This year also saw many shareholders participating in donation activities, with 1,634,000 yen in contributions. Sapporo Holdings also contributed the same amount, for a total of 3,268,000 yen, which was donated to the organization in July 2013.
Donation for 2014
“Kibo no Hoshi Project”
The “Kibo no Hoshi Project,” which is an initiative to aid the restoration of the tourism industry in Onagawa Town, Miyagi Prefecture, has been selected as a support project. The “Kibo no Hoshi Project” is a project to add color to the severely earthquake-damaged town, through constructing public facilities, parks, and signages for commercial facilities, accommodations, post offices, banks, etc., with vibrant “Spanish tiles”, with the cooperation of the Onagawa Chamber of Commerce and Tourism Bureau.
A total of 1,533,000 yen was contributed, and Sapporo Holdings also contributed the same amount for a total of 3,066,000 yen to be donated to the cause in June 2014.
Donation for 2015
“Support for the next generation of Onagawa Town, Miyagi Prefecture”
Two initiatives that support the next generation of Onagawa Town have been selected for this year. The first is the project of gifting Onagawa newborns with “Kibo no Isu” chairs, created from Onagawa wood cut as a part of the reconstruction plan. The second is to construct a well which can be used in the event of a disaster, and also can be used as an educational tool and a regional communication space.
A total of 1,835,000 yen was contributed, and Sapporo Holdings also contributed the same amount for a total of 3,670,000 yen donated to the cause in June 2015.
Donations in 2016 and 2017
“Educational support based on the theme of the ʻcamellia,ʼ the flower of Ofunato City”; “Educational support for ‘hometown science,’ which is a key component of integrated elementary and junior high school education”; and “Support for the Fukushima Prefecture Wind Orchestra and Chorus Federation ʻSpecial Concert in Prayer for Fukushima Reconstructionʼ”
Sapporo Holdings has selected three initiatives as part of its educational support for the children of Tohoku, who will play a vital role in the region’s regeneration.
The first initiative takes place in Iwate Prefectureʼs Ofunato City, which uses the camellia flower to revitalize the area. The initiative provides support for educating the city’s junior high school students on the history of the camellia and its connection to the city. The second initiative provides educational support for Otsuchi Town, Iwate Prefecture. As part of its efforts to promote hometown creativity, the town has introduced new “hometown science” lessons at its elementary and junior high schools. The initiative seeks to teach students about the unique features and strengths of Otsuchi Town, and nurture human resources that will reconstruct and develop it. The third initiative provides support for the “Special Concert in Prayer for Fukushima Reconstruction” in Fukushima Prefecture, which has an active wind orchestra and chorus scene.
Donations in 2018 and 2019
“Educational support based on the theme of ʻcamellia,ʼ the flower of Ofunato City”; “Educational support for ‘hometown science,’ which is a key component of integrated elementary and junior high school education”; and “Support for the Japanese and overseas high school students who are promoting the safety of Fukushima produce”
Just as in 2016 and 2017, in 2018 Sapporo Holdings again provided support to children tasked with redeveloping the Tohoku region. In addition to “Educational support based on the theme of ʻcamellia,ʼ the flower of Ofunato City” and “Educational support for ‘hometown science,’ which is a key component of integrated elementary and junior high school education,” in 2018 Sapporo Holdings also donated to “Support for the Japanese and overseas high school students who are promoting the safety of Fukushima produce.” As part of this latter initiative, participating students experience at first-hand the issues facing Fukushima: Reputational Damage, Decommissioning, and Decontamination. The high school students then gave presentations on the current state of affairs from their own perspectives, indicating that Fukushima’s abundant charms and food safety are not being accurately communicated.