Social contributions through shareholder hospitality programs

Two initiatives that support the next generation of Onagawa Town have been selected for this year. The first is the project of gifting Onagawa newborns with “Kibo no Isu” chairs, created from Onagawa wood cut as a part of the reconstruction plan. The second is to construct a well which can be used in the event of a disaster, and also can be used as an educational tool and a regional communication space.
A total of 1,835,000 yen was contributed, and Sapporo Holdings also contributed the same amount for a total of 3,670,000 yen donated to the cause in June 2015.

The “Kibo no Hoshi Project,” which is an initiative to aid the restoration of the tourism industry in Onagawa Town, Miyagi Prefecture, has been selected as a support project. The “Kibo no Hoshi Project” is a project to add color to the severely earthquake-damaged town, through constructing public facilities, parks, and signages for commercial facilities, accommodations, post offices, banks, etc., with vibrant “Spanish tiles”, with the cooperation of the Onagawa Chamber of Commerce and Tourism Bureau.
A total of 1,533,000 yen was contributed, and Sapporo Holdings also contributed the same amount for a total of 3,066,000 yen to be donated to the cause in June 2014.

This yearʼs donation was for the general incorporated association “Hisaichi-network PLUS”, which uses cedars from the Sanriku coastline that were salt-damaged by the tsunami following the Great East Japan Earthquake. These cedars are turned into “leveling boards” used to level sports fields. This year also saw many shareholders participating in donation activities, with 1,634,000 yen in contributions. Sapporo Holdings also contributed the same amount, for a total of 3,268,000 yen, which was donated to the organization in July 2013.

The “social action program” designated for shareholder special benefits for this year was the Non-Profit Organization “Natural Information Center of Rebun Island” and their conservation efforts to protect the ecosystem on Hokkaidoʼs Rebun Island. These efforts included planting to increase numbers of local plants and planting native species in place of the ever-expanding non-native species of plants. This year also saw many shareholders participating in the campaign, resulting in 1,530,000 yen in donations. Sapporo Holdings also contributed the same amount, for a total of 3,060,000 yen donated to the NPO organization in May 2012, through the Hokkaido Souya General Promotion Bureau.

The theme for this year was the “Northern Limit Beech Forest Regeneration/Conservation Project” of the Kuromatsunai Town through the Hokkaido Environment Foundation.
The “Northern Limit Beech Forest Regeneration/Conservation Project” is an initiative that regenerates and conserves the northern limit beech forests, which are a precious natural asset of Hokkaido and designated as a Japan national monument.
A total of 1,414,000 yen was contributed, and Sapporo Holdings has contributed the same amount, for a total of 2,828, 000 yen which was donated to the Foundation in July 2010.

Northern Limit Beech Forest Regeneration/Conservation Project（Japanese）
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Support for the “The Okhotsk Drift Ice Trust Campaign” has been decided for this year.
The “The Okhotsk Drift Ice Trust Campaign” is a warning message from the Okhotsk region on the effects of global warming, which is especially pronounced in the area, and an environmental campaign that makes efforts for “conservation of drift ice”.
A total of 1,114,000 yen was contributed, and Sapporo Holdings has contributed the same amount, for a total of 2,228,000 yen donated to the Hokkaido Prefectural Office in a presentation ceremony in July 2009.

The Okhotsk Drift Ice Trust Campaign（Japanese）
*This link connects to an external website