Safe and reliable raw material procurement
Our focus on raw materials
Sapporo Breweries has the belief that “quality materials make quality beer”, and conducts testing and research on processing technologies, material harvesting, barley and hop development (breeding). Harvesting technologies and various breeds cultivated through these activities have also supported the current “Collaborative Contract Farming System”. Our research findings have received many awards, including the March 15, 2018 JSBBA Award for Achievement in Technological Research.
*For more information about our research activities and results, please visit the following link.
For more information about our research efforts and results, click here.
The Collaborative Contract Farming System
Sapporo Breweries applies the “Collaborative Contract Farming System” for hop and malt (barley) procurement, as these are the main ingredients of beer. This system focuses on production areas and cooperates with producers from harvest to processing procedures. The three main elements of this system are:
1. Well-defined information on barley and hop production area and producers
2. Well-defined information on production methods
3. Communication exchange between the company and producers
Sapporo Breweries conducts in-house training on crop harvesting, processing and breeding for staff called “fieldmen”. These staff members actively communicate with crop producers to create high-quality raw materials. This results not only in delicious beer, but also provides a firm grasp on procurement “where”, “who” and “how” questions. The foundation of “deliciousness” is safety and reliability.
Raw material evaluation conducted by our in-house research division
The research division of Sapporo Breweries conducts raw material evaluation at procurement. The Raw Material Development Laboratory's raw Material Solution Group and Hokkaido Raw Material Research Group analyzes features and components of raw materials barley, malt and hops, and also sub-raw materials, to confirm their quality as raw materials for beer, happoshu and new genre beverages.
POKKA SAPPORO Food & Beverage
POKKA SAPPORO Food & Beverage conducts risk evaluations on new raw materials to be incorporated into products, based on original standards formulated by the company’s rich experience. Food safety and food defense, recent hop topics, are some perspectives that are incorporated when making selections. Additionally, inspections at local farms and factories are conducted as necessary to make decisions for selection and for guidance. Furthermore, systematic sanitation and quality factory inspections are conducted for verification and guidance for raw materials already under use, to confirm their quality standard information.
*Food safety is an initiative to ensure food safety by risk evaluation and management of factors that can be assumed hazardous through the manufacturing/supply procedures, to prevent/reduce contamination risks. *Food defense is an initiative to prevent intentional or unintentional hazards in foods.
Sapporo Lion always has “Safe, reliable, and authentic” as its first priority. The food ingredients offered to our customers have been procured from origins that ensure the constancy of safety and supply, through close examination of logistic systems, past performances and industry reviews.
We regularly visit produce regions for ingredients that come directly from farms, and ascertain produce methods, processing procedures and sanitation levels of processing factories before procurement. Furthermore, in our efforts toward further quality enhancement, we invite producers to our restaurants in the metropolitan area so they can view how their produce is served to customers. We also make efforts to improve quality maintenance of products and processed goods excluding farm-direct items, through activities such as regular factory inspections.
Quality control of raw materials
Traceability is ensured through the “Collaborative Contract Farming System” for malt (barley) and hops procured. For wine, all products including and superior to the premium “Grande Polaire” series feature the profile photo and name of the in-house brewing technician or grape farmer, offering customers peace of mind and trust as “wine products with visible producers and sentiments”.
Sapporo Lion has developed its unique in-house ordering system “Net-SAM” for the procurement of reliable food ingredients. The system was fully installed throughout the country from February 2014. As a fundamental rule, each restaurant uses food ingredients that are registered in this system. We believe that this commitment toward reinforcing information management improves traceability, which results in safer and more reliable food ingredients being provided. The system also features a recipe system, allowing searches for allergens as well.
POKKA SAPPORO Food & Beverage
POKKA SAPPORO Food & Beverage implements overall quality assurance through its product design, raw ingredients, manufacturing and distribution. The integrated product/raw material information database “Mercrius” has been incorporated to unify raw ingredient information, for swift searches of production areas of raw materials used in products, and also to provide information such as that for additives. Additionally, design reviews* are also implemented for product design, realizing safer product design by evaluating risks from the planning stage.
*Design review: A method that attains one goal before going on to the next step, with evaluation from related divisions (checkpoints for quality) for each process in product creation, such as designing/reviewing/planning, selection of raw materials, selection of factories, prototype manufacturing and mass production.
Quality assurance system for radioactive substances
Quality assurance systems in each Group company were being implemented by incorporating germanium semiconductor detectors in the Frontier Laboratories of Value Creation, even before the new standards for radioactive substances in food were established in April 2012.