Message from the President

I would like to express my heartfelt gratitude for your continued support of the Group.

The environment that surrounds us is changing at an unprecedented speed.
I am not only referring to the low birthrate, aging population, and the decrease of the working age population. New technologies have been emerging in countless areas, such as artificial intelligence, 4D printing and quantum computing. Unbeknownst to us, we are being greatly affected by these technologies, as it provides us opportunities along with various risks, like never before.

Due to this environment, we are undergoing a reform towards becoming a corporation that swiftly responds to change, and draws up a clear and comprehensible growth strategy for our stakeholders. Furthermore, we are aiming to flexibly apply cutting-edge technologies such as AI or IoT, and also to cooperate with domestic and overseas partners to resolve issues in a swifter and more effective way. Additionally, the brand assets the SAPPORO GROUP holds are unique strengths that will never be at the mercy of fleeting trends, if we make sure to refine it. We want to bring out the maximum potential by incorporating resources with selection and concentration procedures that take an extra step, to create unique corporate values and profit that exceeds capital costs.

Our brand assets have established relationships of trust in many regions and cities, such as Sapporo, Hokkaido, where we originated; Yebisu; and Ginza. These relationships of trust with our customers have been cultivated over the years. As seen in the key future growth strategy, "Promotion of global development", the "glocal" essence is a crucial initiative. Creating relationships of trust with locals in each country and city is the key towards realizing global growth.

On the other hand, although a local viewpoint is important, a worldwide perspective is necessary to ensure sustainable corporate operations.
We have established "Four Key Promises" and the "Sustainability Materiality Action Plan" based on our "Sustainable Development Goals (SDGs)", and configured clear Key Performance Indicators (KPI) for each element. Attaining these goals will contribute towards realizing SDGs, reduce various risks and make sustainable growth a reality.

The Sapporo Group will continue to enhance its corporate values to meet investor expectations. We ask for your continued support and understanding.