Breeding Raw Materials Adapted to Climate Change

Sapporo Plaza at Yebisu Garden Place Recognized as a “Nationally Certified Sustainably Managed Natural Site” by the Ministry of the Environment

Sapporo Plaza in Yebisu Garden Place, which is owned and operated by Sapporo Real Estate, has been recognized by the Ministry of the Environment as a “Nationally Certified Sustainably Managed Natural Site” under the Ministry's 2024 Project for the certification (first half of 2024). Sapporo Real Estate aims to make Sapporo Plaza a valuable urban green space that serves as an ecological garden in harmony with the surrounding green areas.

Efforts to Coexist with Nature Focusing on Foodscaping

At Sapporo Plaza in Yebisu Garden Place, a farm was created by introducing “foodscaping (landscape with fruit trees and herbs),” which means designing a space by incorporating edible plants. Aiming to create a place in the city of Ebisu where people can be conscious of living in harmony with nature, we are working to create a variety of opportunities for people to spend time with nature and to revitalize the community through foodscaping.

Factory Greening and Conservation of the Surrounding Environment

Sapporo Breweries’ Kyushu Hita Brewery, located on a hill overlooking the city of Hita, is engaged in greening activities at the brewery site and conservation of the surrounding environment based on the concepts of “harmony with nature” and “coexistence with local communities.”
As part of its “harmony with nature” efforts, the brewery has a biotope garden on the premises, and is also working to conserve the ecosystem.
As part of its efforts for “coexistence with local communities,” the brewery partially opens its facility to the public to provide visitors with opportunities to interact with nature. It also uses the flower beds in its Hoshi-no-Shiba Lawn plaza to provide neighborhood preschool children with opportunities to experience flower planting.
Together with initiatives such as the Hita Takase Forest Supporters’ activities introduced on this page, the brewery received the FY2024 Kyushu Bureau of Economy, Trade and Industry Director-General's Award for Excellent Greening Factories for its outstanding achievements in improving the environment inside and outside the brewery.

Creating a Harmonious Society and Building Ties with Local Community through Grape Cultivation

Sapporo Breweries Limited and Japan Airlines Co., Ltd. (JAL) jointly continue to build ties with local community members and conduct community revitalization activities at the Sapporo Breweries Grande Polaire Hokkaido Hokuto Vineyard. Since 2021, employees of the two companies have been holding events such as planting grape seedlings and harvesting grapes, and to date (as of the end of 2024), these events have been held a total of 16 times. A total of approximately 70 JAL employees participated in the events. Since 2024, the companies have also held a joint program with students and teachers of Hokuto Municipal Ishibetsu Junior High School, as well as city hall staff, with approximately 30 people participating each time. On the day of the program, the companies also conducted activities to foster the next generation, such as introducing the work of both companies to students. Sapporo Breweries and JAL will continue to cooperate with each other and contribute through regional development efforts.

Initiatives for the Protection of Endangered Species

Sapporo Breweries and Nagano Prefecture signed the “Biodiversity Protection Partnership Agreement” in 2017 to promote awareness and build a system for the protection of the endangered “Raicho” snow grouse, among others. Since 2016, the company has donated a portion of the sales of Sapporo Draft Beer Black Label canned products to support environmental conservation activities in the Shinshu region.

* The Basic Environment Law designates June 5 as "Environment Day" and the entire month of June as "Environment Month," during which environmental conservation activities are promoted. Nagano Prefecture also conducts statewide activities.

Reuse of Sapporo's winter tradition "Jumbo Christmas Tree"

The "Jumbo Christmas Tree," which is displayed every year at Sapporo Factory, is a Japanese Hemlock donated from the thriving forestry town of Hiroo-cho in eastern Hokkaido since the year of the facility's opening. The displayed tree is reused for a "woodworking" workshop promoting the nurturing of trees following the Christmas season. It is processed into Christmas ornaments, and participants color them and take them home to decorate. The participation fee is donated to the tree-planting activities in Hiroo-cho.

Activities for forest conservation

Hiyama Promotion Bureau

In May 2008, Sapporo Breweries and the Hokkaido Forest and Greenery Association Hiyama Branch signed an “Agreement for Forest Development Activities” and have cooperated with seven towns in the region, including Otobe Town and Esashi Town. Under the agreement, the two parties planted Aomori cypress trees as part of the “Forest Development of Hiyama” initiative to restore the homeland forests. These activities were carried out in Esashi Town in 2023.

Cooperative campaigns with our customers

Sapporo Breweries, CO-OP Sapporo, and Hokkaido Prefecture have carried out a campaign to “Reenergize the Forests of Hokkaido!” since 2013. Under this campaign, for every bottle of eligible products purchased by customers, the companies offset 1 yen, equivalent to about 100 grams of CO₂ (10 yen, equivalent to about 1,000 grams of CO₂, for each bottle of wine).
As a result of this initiative, in 2023, 2.58 million yen was donated to forest conservation activities in Hokkaido, and 100,000 yen from a portion of the sales was donated to the CO-OP Future Forest Fund.

Forest Conservation with CartoCans

POKKA SAPPORO Food & Beverage uses paper beverage containers that are made up of 30% or more domestic materials, including thinned wood generated through forest conservation and cultivation. Along with using Japanese wood resources, a part of product sales is donated to the “Green Fund” to aid, protect and grow Japanese forests. The growth and protection of healthy forests promotes CO₂ absorption, which prevents the greenhouse effect, and also supports ecosystem conservation for living things in the forest to conserve our rich national land.

Cartocan®, beverage containers made by paper (Japanese)

Restoration of Abandoned Farmland into Lemon Orchards

Pokka Sapporo, which is engaged in lemon farming in Osaki-kamijima-cho (Toyota-gun, Hiroshima Prefecture), is taking over farmland without successors and restoring abandoned farmland with the aim of promoting lemon production.

Takase Forest Supporters’ Activities

In 2002, Sapporo Breweries’ Kyushu Hita Brewery became the first corporation to participate in the program of “Forest Development through Company Participation,” promoted by Oita Prefecture, and started forest conservation activities such as undergrowth cutting, pruning, and improvement cutting with the Takase Forestry Association in their woodlands. Even now, after the originally planned five-year period ended, the brewery continues the “Hita-Takase Forest Supporters” activities as a corporate volunteer for forest conservation to realize its concepts of “coexistence with the environment (harmony with nature)” and “coexistence with local citizens.” In collaboration with the Takase Forestry Association and members of the Takase Green Youth Group, 15 employees participated in the program in 2023.

Promotion of Satoyama Conservation

Sapporo Breweries’ Kyushu Hita Brewery participates in the “Sennen Akari (1000-year light)” event in Hita City, Oita Prefecture. The Sennen Akari event is held in conjunction with the Tenryo Festival in the fall, when 30,000 bamboo lanterns fill the area around Mameda Town and the Kagetsu River, creating a fantastic landscape. In Hita City, famous for its cedar trees, bamboo is cut down for lanterns for the Sennen Akari event. One of its purposes is to halt forest damage caused by the recent increase in bamboo forests. Employees from the brewery participate in making and lighting the bamboo lanterns and are working to coexist with the local community and conserve the environment.

Local Environmental Preservation Activities through Cleanups

Each operating company of the Sapporo Group conducts cleanup activities around its offices, plants, and stores. They also participate in local river and shopping district cleanups. In 2023, a total of approximately 2,000 employees participated in these activities. These efforts are introduced in PIRICA, a social networking service for picking up trash. The Group will continue to express its daily gratitude to the communities and contribute to them through environmental preservation and social contribution activities.

Major Regional Beautification Activities

Factory Participation in Adoption Programs