Human Capital Investment for Growth and Productivity Improvement
Human Resource Development and Training
Basic Policy on Human Resource Development
The Sapporo Group believes that human capital is the source of all value creation and aims to drive the enhancement of corporate value through the growth of human resources. The Group is promoting diversity, developing management human resources, and actively investing in human capital to achieve speedy growth, including digital transformation (DX) and global growth. We are also promoting group-wide efforts so that each of us can maximize our individual strengths and develop our careers independently.
We aim to be a company where diverse human resources working in the Sapporo Group are healthy in mind and body, can take on challenges and cross borders into new areas, and create new values one after another with energetic, bright, and positive energy. To this end, we are working to improve our internal environment.
Human Resource Training Program
Sapporo Holdings
To achieve “growth in overseas business” and “improvement of profitability in core businesses” as targeted in the Medium-term Management Plan, we have identified management, global, and DX/IT as the three areas in which we will invest intensively and rapidly. To this end, we have positioned the securing and development of human resources as a key issue.
Management Human Resources Development
Sapporo Holdings aims to secure sufficient management human resources through the Sapporo Group Succession Plan, and is systematically developing them at each Group company.
Global Core Human Resources
To secure 100 employees as global core human resources, which is one of the KPIs, Sapporo Holdings is working on human resource development by defining the requirements and establishing training, placement, and education plans.
DX/IT Human Resource Development Program promotes "All Employees as DX Human Resources"
As part of our efforts to develop and secure human resources, one of our DX business environment development initiatives, we have launched the "DX/IT Human Resource Development Program" starting in 2022. This program aims to expand the number of human resources capable of promoting DX and IT projects while utilizing external educational programs, and consists of three steps.
The first "All Employee Step" targets approximately 6,000 employees and aims to develop human resources with basic knowledge of DX/IT through e-learning. In the subsequent "Supporter Step," about 900 DX/IT promotion supporters will be trained, and in the "Leader Step," about 200 DX/IT promotion leaders will be trained to improve the Group's overall strategic promotion capability by 2023.
After 2024, we plan to establish a system that enables self-driven human resource development within the company. After that, we aim to further expand our DX/IT human resources through ongoing human resource development measures, such as the formation of real and virtual communities and the creation of opportunities for post-development activities.
Group Human Resources Development Initiatives
| Category | Programs | 2024 | |
|---|---|---|---|
| Number of persons | Total hours | ||
| Management human resources development | LDP (Leadership Development Program) | 8 | 396 |
| Dispatch to various external training programs | 33 | 1,169 | |
| Global human resources development | GPC (Global Resource Development Program for Coming Generation) | 8 | 674 |
| GLE (Global Leadership Essentials) | 8 | 330 | |
| Training upon transfer to new roles | Training upon transfer to new roles | 331 | 3,273 |
| Training for new employees | New graduate employee training (group/joint training) | 76 | 608 |
| Entry training for mid-career professionals | 15 | 60 | |
| Self-development support | Correspondence training programs | 562 | - |
| Language learning support | 97 | - | |
| Diversity promotion | Career development support for female employees | 59 | 405 |
| Dispatch of female employees to external organizations | 45 | 988 | |
| Seminar on legal affairs | Seminar on legal affairs | 427 | 467 |
| DX / IT human resources development | Training for all group employees | 6,000 | 42,000 |
| Human resources development for workplace promotion | 19 | 422 | |
| DX / IT advanced human resources development | 10 | 878 | |
The number of participants and total hours for each program are tabulated and posted.
As described above, we have been implementing initiatives related to the development of management human resources, global human resources, DX and IT key human resources, and the evolution of supportive management and reskilling, as active investment in human resources, which is the foundation of management. As a result, the total investment in human resources development by Sapporo Holdings and its four operating companies in 2024 amounted to 286 million yen.
Human Resource Development Initiatives of Sapporo Breweries
Sapporo Breweries’ vision for human resources is to develop personnel capable of creating the Sapporo Breweries of tomorrow, and of undertaking new challenges and generating results.
It shares with Sapporo Holdings a development policy that indicates “employees are responsible for shaping their own careers.”
Sapporo Breweries supports the self-actualization of its employees, providing them with the tools required to carve out their own stories. It also creates opportunities for employees to teach and learn from one another and engage in friendly rivalry; in this way, they absorb new lessons and make new realizations, which they then put into practice at their respective workplaces, leading to concrete results.
The company also strives to deepen its understanding of diverse human resources and strengthen management's ability to draw out the strengths of each individual. Training sessions for managers are held every year on themes such as "psychological safety" and "1-on-1 practice" as training for evaluators.
Major career support structures of Sapporo Breweries (System chart)
Including Sapporo Holdings
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Received the Award of Excellence at the 4th Platinum Career Awards
The Sapporo Group considers all employees to be "human assets" who are the company's treasure, and believes that their individuality and ability to do things are what make the brand shine. We aim to be a company where employees are healthy in mind and body, cheerfully and positively taking on new challenges and crossing borders in new areas, and are happy to work for the Group. We encourage all employees to "carve out their own career" and have established various systems and frameworks that enable them to independently develop their careers while providing a wide range of learning opportunities.
In recognition of these efforts, we received an award for excellence at the 4th Platinum Career Awards*.
* Organized by Mitsubishi Research Institute, Inc. in cooperation with Toyo Keizai Inc. and supported by the Ministry of Health, Labour and Welfare and the Tokyo Stock Exchange.
Formulation and operation of Succession Plan
Sapporo Breweries has formulated and is operating a Succession Plan to identify and develop human resources for the next generation of leaders.
The company strives to develop them by dispatching approximately 40 people each year to management development programs and giving them opportunities for experience based on stretch assignments. Once every half year, a management meeting is held to confirm progress and review the training plan.
New entry-level employee training with the “tutor program”
Sapporo Breweries introduced the “tutor program” in 1988. It is a new entry-level employee training program which has been handed down over the past 30 years. Senior employees in the same workplace are appointed as tutors and receive tutor training to offer detailed guidance to new employees with support from workplace managers and colleagues.
The benefits of the program are twofold: new employees can achieve peace of mind by sharing any concerns or worries they have about their job, increasing motivation and accelerating work-readiness; for tutors, too, this program becomes an opportunity for growth, as they learn guidance techniques and make new realizations through earnest teaching activities.
Once a month until the following March, new employees write reports on their learnings and any questions they may have. The tutors and superiors in turn then check and comment on each report, with superiors also providing comments for the tutor. The participation of superiors in the education process helps foster an awareness that the entire workplace is cooperating in nurturing the new employees.
These activities are also published within the in-house intranet. The status of other new employees and tutor comments can be viewed, for further motivation and mutual growth.
As the environment surrounding the company continues to change, the growth of “human resources” is crucial. The tutor program is within the Sapporo Breweries DNA as an initiative for new employee growth, tutor growth, on-site growth and for the company’s growth as well. It is recognized as a program that needs to be continued and developed.
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"Open recruitment training" for shaping their own careers
Grasping the opportunity to overcome one's own issues
At the beginning of the year, Sapporo Breweries conducts a questionnaire survey on the intranet regarding "training themes you would like to take", and conducts open training sessions focusing on the themes that received the most votes.
This is a popular program that reaches its capacity immediately after the application period starts. Each year, several themes, such as "basic marketing" and "basic finance," are covered to encourage employees to learn.
Through this program, the company is trying to create a corporate culture where employees do not wait to be given learning opportunities, but rather raise their hands and go for it.
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Toward a Universal Sapporo: the Global Resource Development Program for Coming Generation (GPC)
In order to nurture human resources capable of assuming responsibility for overseas businesses
Every year Sapporo Breweries implement the Global Resource Development Program for Coming Generation (GPC).
In Japan, the program aims to improve understanding of other cultures, and strengthen negotiation and presentation skills in foreign languages through the use of native instructors. It also incorporates practical training overseas, including visits to countries such as Singapore and Vietnam where Group companies operate.
In Singapore, employees undergo training at POKKA CORPORATION (SINGAPORE) PTE. LTD., which has a strong presence in the country, visit areas with various different cultures, and communicate with local residents; in this way, the program aims to increase the output capability of its participants. In Vietnam, program participants engage in a variety of activities, including visits to SAPPORO VIETNAM LTD. production bases and other Japanese companies operating in the region, and exchanges of opinions with employees who work there.
In addition, the Global Leadership Essentials (GLE) program was launched in 2023 for those who completed the GPC program, with the aim of developing global leaders.
Sapporo Technical Academy
Skill development through practical training
Creating customer satisfaction and excitement from employee satisfaction! Based on this philosophy, Sapporo Technical Academy offers more than 20 training courses mainly for members involved in manufacturing at Sapporo Breweries. In the brewing skills training, each participant, including sales members, makes 5 liters of beer by hand in the company's own facilities so that they can experience the entire process, from mixing ingredients to bottling, with all five senses. After bottling, each participant attaches his/her own label to the beer to complete the “his/her own beer” as the final product, and performs a sensory evaluation. This training allows participants to learn the principles of beer brewing.
The Academy also provides training related to process control, including mechatronics training, to deepen understanding of complex, sophisticated, and automated equipment and to improve problem-solving skills. Furthermore, the Academy is also engaged in the accounting training and other training programs aimed at systematically learning the basic accounting knowledge required from a management perspective and contributing to improved profitability.
In the 29 years since its establishment, the Academy has sent over 7,000 graduates, and plays an important role in supporting Sapporo Breweries' quality in human resources.
Location
10 Okatoume, Yaizu City, Shizuoka Prefecture 425-0013
Human Resource Development Initiatives of Pokka Sapporo Food & Beverage
To attain the philosophy of "Create the future food standard by facing up to people and society", initiatives that promote individual and organization growth are being implemented.
Educational opportunities related to management, strategical thinking, self-directed awareness and customer perspectives are provided, in hopes of creating new values that correspond to customer needs and changes in the environment, to give birth to anticipated results from each employee, and to also develop support measures that create team and organization results.
Career development support measures at POKKA SAPPORO Food & Beverage
| Various training opportunities |
Training per stage
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Selection/nomination type training
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Open training (skills): logical thinking, problem-solving skills
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Open training (mindset): career development, self-leadership
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Special training per work category
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International training program
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| Self-development support |
Assistance for correspondence education fees, on-demand training video viewing (140 videos)
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Incentive program for qualification acquisition
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Support for language learning
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Short-time workshops
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Human Resource Development Initiatives of Sapporo Lion
Sapporo Lion aims to be a “company consisting of human resources that create results” by heightening motivation and job satisfaction through appropriate evaluation of work results according to each position and role.
Programs such as special training per work category which directly affects daily tasks, along with training per stage and self-development support are also offered. The self-development support program provides aid for correspondence education fees and for acquiring qualification. This will aid in the acquisition of expert knowledge and techniques, which will reinforce skills and hospitality mentalities to cultivate employees that can respond to customer needs.
Career development support measures at Sapporo Lion
| Training per stage |
Manager leadership training
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Branch manager training
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Head chef training
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Problem identification skills enhancement training (for mid-level employees)
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Follow-up training for mid-career recruitment
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| Training per work category |
Service trainer coaching
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Food preparation practical training
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Cooking training for new employees
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Practical training for various tasks, etc.
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| Self-development support programs |
Support for qualification acquisition (sommelier, cook, blowfish cook, restaurant service specialist, sanitation manager, mental health management certification, fire and disaster prevention manager, etc.)
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Assistance for correspondence education fees, on-demand training video viewing (140 videos)
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Human Resource Development Initiatives of Sapporo Real Estate Development
Sapporo Real Estate aims to have an increasing number of employees who create the future, are willing to take on challenges, and continue to change and grow on their own so that they can look forward to a better tomorrow for themselves, their colleagues, and the company. To this end, the company has significantly increased its investment in human resources.
In addition to qualifications that are useful in business, Sapporo Real Estate encourages employees to get professional qualifications necessary to play an active role as real estate professionals and has established a support system for public qualification acquisition where the company bears the necessary expenses. From 2024, the company encourages employees to take on the challenge of acquiring three real estate-related certifications (shopping center management professional, certified building administrator, and certified master by the Association for Real Estate Securitization), and has doubled the incentive for acquiring these certifications. Using skill maps, the company is trying to improve the skills of each individual and assist further personal growth. The company has also increased its human resource development expenses to the level of the U.S. average and conducts e-learning and other programs throughout the year.
To promote DX human resources, Sapporo Real Estate is training all employees to become DX and IT promotion supporters and aims to develop and assign 15 DX and IT leaders by 2026. The company encourages all employees to get the IT Passport certification and the G-Certificate as well as provides proactive reskilling opportunities.
Recommended qualifications for retention and examples of use in work
| Qualification |
Business role
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Example
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| 1st-class Kenchikushi (architect) |
Technology
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Planning buildings, management of designs and construction, etc.
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| Real estate transaction agent |
Tenant sales
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Explaining essential points related to buildings when signing lease contracts, etc.
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| ARES (The Association for Real Estate Securitization) Certified Master |
Real estate investment
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VA securitization investment・ Equity investment in real estate private placement fund
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Human Resource Development Initiatives of the Sapporo Group Logistics
Sapporo Logistics’ Human Resource Development University (nicknamed Logistics University)
In an era of severe environmental changes surrounding logistics, Sapporo Logistics considers human resource development to be one of the most important issues, and has opened and operated the Logistics University since 2019, with the aim of fostering and developing human resources to promote logistics reform throughout the Group. Every year, participants from various divisions as well as logistics divisions from Group companies participate in the program, and a total of 114 people have completed it by 2024. The Logistics University provides opportunities for a wide range of activities, from acquiring basic knowledge of logistics to raising SCM-based issues that lead to business strategies. These are opportunities for participants to interact with each other and engage in friendly competition to think more deeply about logistics.
Since logistics and management are closely related, the Logistics University is working to provide learning opportunities not only for the University students, but also for management and all Group employees. One of these is the Open Seminar, in which prominent lecturers from outside the company are invited to speak on issues that encompass the value chain, covering management, organization, front-line operations, and DX. This is an opportunity for Group employees to view logistics issues as their own.
Health and productivity management
Policy on Safety and Health Initiatives for Human Resources Working for the Sapporo Group
The Sapporo Group is strongly encouraging the creation of an environment that promotes health, safety, security, and respect for human rights and allows each person to demonstrate 100% of his or her potential, which is a major pillar of its human resources strategy. We place the safety and health of all human resources (including subcontracted employees) working for our company as our first priority, and strive to achieve zero occupational accidents and create a vibrant work environment. We also comply with the health and safety laws as well as other labor-related laws and regulations of each country, and appropriately manage working hours and working conditions in line with collective labor agreements and employment regulations.
To enhance the effectiveness of these efforts, we monitor and supervise the health and safety practices of each Group company at the Sustainability Committee, which is convened twice a year, as part of the Sapporo Holdings Management Council.
Health Promotion Systems
The Sapporo Group, with the President and Representative Director of Sapporo Holdings as the chief executive officer, works strongly with health insurance unions, company executives, health and safety committees, industrial medical staff, labor unions, and human resources working for the company to promote health and safety practices, mental and physical health, and a healthy workplace environment.
Since 2020, “health ambassadors,” appointed as persons to promote health in a more accessible manner, have been playing a role in increasing the frequency of health-related topics in everyday conversation.
Health management initiatives
The Sapporo Group believes that the physical and mental health of the Group's human resources will lead to the creation of happiness for employees, their families, and companies. In August 2017, the “Health Creation Declaration” was issued both internally and externally by the President of Sapporo Holdings to promote health management.
The Group has been making efforts toward strengthening the health management promotion system and foundation for raising employee health awareness under the Health Creation Declaration.
Through the promotion of health management, we aim to ensure that our human resources, an important management base, "contribute to the well-being of people in the communities in which we operate, in the time and space provided by all of our businesses."
Sapporo Group Health Creation Declaration
The Sapporo Group believes that the physical and mental health of the Group's human resources will lead to the creation of happiness for employees, their families, and companies. In August 2017, the “Health Creation Declaration” was issued by the President of Sapporo Holdings to promote health management.
Sapporo Group Health Creation Declaration
- Initiatives to promote health of employees, who are the bearers of businesses, are implemented, which in turn leads to the Company’s growth.
- Healthy employees contribute to the physical and mental well-being and health of all stakeholders through the business areas of “Alcoholic Beverages,” “Food,” and “Soft Drinks.”
- Actively pursuing health management will create an attractive workplace and leads to sustainability as a company.
Hiroshi Tokimatsu
President and Representative Director of Sapporo Holdings Limited,
President and Representative Director of Sapporo Breweries Limited,
Health Management Promotion Officer of the Sapporo Group
Building a foundation for raising employee health awareness and strengthening the health management promotion system
To realize our management philosophy “As an intrinsic part of people’s lives, Sapporo will contribute to the evolution of creative, enriching and rewarding lifestyles,” the Sapporo Group places the goals of health management at reducing presenteeism and absenteeism and increasing employee engagement. We believe that addressing these issues will lead to success in our management challenges: diversified human resources, improved productivity and profitability, and sustainable growth. To raise health awareness and promote the health of every employee, which is the most fundamental of all, we are thoroughly working to achieve a 100% rate of regular health checkups and 100% rate of re-checkups for those who need early treatment every year. Employees who are found to require improvement in their health checkup results are interviewed by industrial physicians, public health nurses, and other specialists to encourage them to improve their behavioral habits. Furthermore, we are promoting various measures to change employees' health awareness and behavior together with our executives. As a result, since the start of our health management efforts in 2017, we have seen improvements in such issues as the smoking rate, the percentage of employees with exercise habits, and the percentage of employees receiving health checkups for lifestyle-related diseases. To improve performance metrics, we analyze influencing factors and implement a PDCA cycle for countermeasures. Moving forward, we will also develop health measures for the well-being of stakeholders.
Sapporo Group Human Assets Strategies
Medium-Term Health and Productivity Management Plan (2023-2026)
Sapporo Group Health Management Key Goal Indicators for 2026
| Work engagement (deviation score) | 54.0 or higher |
|---|---|
| Presenteeism loss* (%) | 33.4% or lower |
* Sapporo Holdings and 4 operating companies
* The deviation score is calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire)).
Sapporo Group Health Management Targets (2023-2026)
| KPIs for 2026: | |
|---|---|
| Continuation of follow-up visits to medical institutions for emergency treatment recipients | 100% |
| Re-examination rate for those requiring precise medical examinations | 100% |
| Percentage of individuals eligible for specific health guidance (40 years old and above) | Less than 20% |
| Implementation rate of specific health guidance (40 years old and above) | 55% or higher |
| Health check-up attendance rate for lifestyle diseases (40 years old and above) | 100% |
| Health check-up attendance rate for lifestyle diseases (40 years old and above) | 50% |
| Attendance rate for gynecological health check-ups (all ages) | 70% |
| Percentage of individuals who engage in exercise at least 2 times a week over a year, with each session lasting 30 minutes or more | 50% |
| Smoking rate | Less than 12% |
| Percentage of individuals with high stress levels | Decrease from the previous year |
Investment in health
The total investment of Sapporo Holdings and its four operating companies for periodic medical checkups, subsidies for lifestyle-related disease screening, workplace stress surveys, occupational health nurses, and e-learning on health was approximately 92 million yen in FY2021, 94 million yen in FY2022, 94 million yen in FY2023, and 94.5 million yen in FY2024.
Changes in the amount of labor loss
The amount of labor loss per employee of Sapporo Holdings and its four operating companies calculated from the sum of absenteeism and presenteeism is as follows. The amount in 2021 was about 9.2 thousand yen less than in 2020, the amount in 2022 was about 97 thousand yen less than in 2021, and the amount in 2023 was about 30 thousand yen less than in 2022. The amount in FY2024 was 2.6 thousand more than in FY2023 as a result of a 0.1% increase in presenteeism and a decrease of 0.2 days/person in absenteeism. In 2025, presenteeism decreased by 0.4%, and the amount of labor loss per person decreased by 19,300 yen per person. (The amount of labor loss is calculated assuming an average salary of 5 million yen. Absenteeism in 2025 will be calculated after the end of the fiscal year.)
Medical expenses
Medical expenses per member of Sapporo Breweries Health Insurance Association (including dependents) was 151,955 yen in 2021, 162,800 yen in 2022, and 172,115 yen in 2023 (Health Scoring Report, Ministry of Health, Labour and Welfare).
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Sapporo Group, Certified as an excellent health management corporation
In 2025, Sapporo Holdings received the recognition of the 2025 KENKO Investment for Health Stock Selection for the first time. In the large corporation category, Sapporo Holdings, Sapporo Breweries, and POKKA SAPPORO Food & Beverage received the “White 500” recognition, and Sapporo Lion was recognized as an outstanding organization of KENKO Investment for Health. In the small- and medium-sized corporation category, three Group companies, namely Sapporo Real Estate, Sapporo Field Marketing, and Sapporo Group Logistics, received the “Bright 500” recognition, and Yasuma received the “Next Bright 1000” recognition of KENKO Investment for Health.
- Sapporo Holdings: the 2025 KENKO Investment for Health Stock Selection (selected for the first time) ➡ Case studies of selected companies
- Sapporo Holdings and Sapporo Breweries (recognized for 9 consecutive years: White 500 from 2017 to 2025)
- POKKA SAPPORO Food & Beverage (recognized for 8 consecutive years: White 500 from 2018 to 2025)
- Sapporo Lion (recognized for 8 consecutive years: White 500 for 3 consecutive years from 2018 to 2020)
- Yasuma (recognized for 9 consecutive years from 2017 to 2025: Bright 500 in 2021, Next Bright 1000 in 2025)
- Sapporo Real Estate (recognized for 3 consecutive years: Bright 500 from 2023 to 2025)
- Sapporo Field Marketing (recognized for 3 consecutive years: Bright 500 from 2023 to 2025)
- Sapporo Group Logistics (recognized for 2 consecutive years: Bright 500 from 2024 to 2025)
The Sapporo Group is promoting various initiatives to improve the health of its employees. These include the development of a follow-up system after regular health checkups in cooperation with industrial physicians; the development of health promotion measures unique to each workplace; and activities to improve the workplace environment by utilizing the results of stress check group analysis. Furthermore, initiatives such as smoking cessation measures in cooperation with health insurance associations, measures to improve participation in lifestyle-related disease checkups, and campaigns to promote exercise and healthy eating habits are also being implemented. The recognition this time was granted in appreciation of the Group's strategic approach to stakeholder health issues from a management perspective.
The Sapporo Group continues to make further efforts to improve the wellbeing of its stakeholders.
Regular health check-ups
At the Sapporo Group, so that our employees can work healthily and safely, every year we hold regular health check-ups for our employees in line with the Industrial Safety and Health Law; for employees at high risk of developing health-related issues, occupational physicians, public health nurses, and other health care workers provide individualized aftercare. 100% of our employees take the regular health check-ups, and 100% of employees requiring emergency treatment participate in follow-up treatment.
Dental health
Sapporo Breweries Health Insurance Association provides an environment for free dental checkups. Furthermore, educational materials and videos on the impact of periodontal diseases on systemic health are available on the intranet.
Lifestyle-related health check-ups (cancer screening)
The Sapporo Group believes that prevention and early detection of serious illnesses are important issues to reduce absenteeism and presenteeism. In addition to lifestyle-related disease checkups (cancer checkups) for all employees aged 35 and over, we offer gynecological checkups for female employees aged 34 and younger, which lead to early detection of cancer.
The Sapporo Group has set a goal of 100% of employees aged 40 and over receiving health checkups for lifestyle-related diseases and 50% of female employees (of all ages) receiving gynecological checkups by 2026. To promote the medical checkups, the Group companies and Sapporo Breweries Health Insurance Association subsidize a certain amount of the medical checkup fee. For gynecological checkups, we subsidize and recommend checkups for all ages. Starting in 2021, the subsidy for gynecological checkups for those aged 34 and younger has been increased to encourage younger employees to receive the checkups. The time taken for the gynecological checkups is treated as working hours, the same as for regular checkups. The importance of cancer screening is regularly communicated, and those who have not yet been screened are repeatedly encouraged to do so by the administration office, labor and health management personnel in each area, and their supervisors. We are also working to make improvements, such as increasing the number of medical facilities available for checkups.
As a result, the average medical checkup rate for all Group employees aged 40 and over in FY2022 was 83%, up approximately 9% from FY2021, 84% in FY2023, and 86% in FY2024. The gynecological checkup rate has improved year after year to reach 59% for all ages in FY2024, exceeding the KPI of 50% since FY2023. However, the medical checkup rate for those aged 34 and younger is still low, 38%, and needs to be addressed.
The Group will continue to aim to improve the medical checkup rate for early detection of serious diseases through initiatives, such as encouraging those who have not yet made appointments to receive medical checkups, providing lectures by gynecologists and e-learning programs, holding events to share experiences of cancer survivors, and disseminating scientifically based information on the intranet.
Maintaining and promoting mental health
To promote employees' mental health and stability, the Sapporo Group carries out stress checks every year and provides consultations by occupational physicians, clinical psychologists, public health nurses, and other experts. The Group has also established an in-house health nurse consultation service for employees with health concerns, a third-party consultation service available 24 hours a day for employees and their families, and a third-party service for consultation available through the Sapporo Breweries Health Insurance Association website so that various consultations from employees can be accepted by phone or via internet.
The Group has conducted a survey that integrated three previous surveys: employee awareness survey, stress check, and health survey. Through a combined analysis that includes the causal relationship between the survey results, environmental factors, and lifestyle habits, we develop and implement various measures to create a better workplace environment.
As preventive measures for mental illness, seminars on self-care, awareness of line care, and mindfulness are conducted. In addition, materials and videos of study sessions are available on the intranet regarding the relationship between exercise habits, healthy eating habits and mental health, and the importance of healthy behaviors to compensate for reduced physical activity due to telework. The percentage of individuals experiencing high stress, which had been increasing since 2021, decreased from 9.1% in 2023 to 8.9% in 2024 and 8.1% in 2025.
No-smoking strategies
Smoking has a significant impact on health and labor productivity not only for the smoker themselves but also for second-hand smokers. The Sapporo Group regards smoking control as a priority issue and is continuously working on it.
In 2019, we began closing smoking areas on Swan Day (the 22nd day of every month; Swan Day is a monthly no-smoking day promoted by the Tobacco Control Medical-Dental Research Network). We have also implemented a smoking ban during working hours at our business companies since January 2022. Smoking areas were eliminated in the Sapporo Group Head Office building in July 2020, and company cars used by sales departments became smoke-free in January 2021.
The Sapporo Breweries Health Insurance Association offers fully subsidized online smoking cessation programs and a new cashback program for smoking cessation outpatient to those who wish to participate, strengthening its smoking cessation efforts.
Study sessions based on scientific evidence, such as the risks of passive smoking and the effects of smoking cessation, are held for health management personnel and health ambassadors, and materials and videos are shared and utilized within the Group. Smoking rates have decreased annually since 2017, but the slowdown in the decline since 2023 is a matter to be addressed. We held a seminar for directors and executives on the importance of non-smoking and workplace health culture in 2023 and have distributed the video. Approximately 80% of respondents to the post-survey indicated that the seminar was helpful. We have also begun surveying the usage of new tobacco products and are disseminating the latest information on the risks of passive smoking from these products. Since 2024, we have been conducting individual approaches to smokers who indicated their will to quit smoking in the questionnaire. We will further promote anti-smoking measures to achieve the mid-term plan target of 12% or less by 2026.
The Sapporo Group's efforts to prevent serious illnesses
- The Sapporo Group established the criteria for those requiring immediate treatment (red card) as part of its measures to protect employees' life in the 2017 Health Management. By thoroughly recommending medical examinations to subject persons, their reexamination rate has achieved almost 100% every year.
- From a preventive perspective, we also encourage those requiring further medical screening to undergo reexamination, but their reexamination rate has not yet reached 100% and needs to be improved. In the mid-term plan starting from 2023, we have set a goal of achieving a 100% reexamination rate for the target group and are reinforcing the recommendation for medical checkups.
- For specific health guidance, uniform motivational support is provided to those in their 30s who are at a level that requires specific health guidance, in addition to subject persons specified by the government. We strive to prevent lifestyle-related diseases by taking early actions to young people.
- To increase the participation rate of specific health guidance, we have switched some of responsible personnel to Group health nurses. The overall participation rate of the Group’s Health Insurance Association was 34.6% in FY2021, 38.6% in FY2022, and 37.1% in 2023. Aiming to achieve the KPI of 55% by 2026, we will continue to increase the participation rate and reduce the number of subject persons.
- To prevent serious illnesses, Sapporo Breweries Health Insurance Association offers a free lifestyle improvement program to high-risk persons with diabetes and other lifestyle-related diseases.
Promoting women’s health
The Sapporo Group offers e-learning programs on women’s health, seminars by gynecologists, and educational activities for those who are eligible for checkups to reduce presenteeism, promote gynecological checkups, and create a workplace where everyone is considerate of each other.
In the post-questionnaire for the gynecologist seminar, the total percentage of respondents who were very satisfied or somewhat satisfied with the seminar was approximately 90% in 2022, 2023, and 2024. In 2025, we held seminars and produced videos focusing on female and male menopause, preconception care, and creating comfortable workplaces. Approximately 90% of participants reported being very satisfied or somewhat satisfied with the seminars.
Materials, videos, and information on Chinese herbal medicine related to male menopause as well as female menopause and preconception care are also available on the intranet.
To enhance health literacy and strengthen workplace health support, we are also distributing materials on Sapporo Health Management for managers and materials to promote healthy behaviors for all employees.
Participation rate of women's health promotion programs
| Managers' participation rate in seminars (%) | Employees' participation rate in e-learning (%) | Participation rate of programs targeting women only (%) | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 2022 | 2023 | 2024 | 2025 | 2022 | 2023 | 2024 | 2025 | 2024 | 2025 | |
| Sapporo Holdings/ Sapporo Brewery | 91 | 91 | 95 | 92 | 67 | 77 | 79 | 76 | 86 | 100 |
| Pokka Sapporo Food & Beverage | 91 | 92 | 89 | 87 | 68 | 60 | 77 | 68 | 67 | 100 |
| Sapporo Lion | 25 | 70 | 15 | 11 | 30 | 35 | 78 | 73 | 53 | 77 |
Improving health literacy through e-learning
We provide e-learning opportunities for executives and employees on subjects such as women's health, diet, nutrition, drinking, smoking, hay fever, stiff shoulders and headaches.
Measures to promote healthier behavior habits
Daily lifestyle habits are closely related not only to mental and physical health and presenteeism, but also to future healthy life expectancy. The Sapporo Group is developing participatory programs to create opportunities for employees to adopt healthy behavior habits and to improve their health literacy.
While the percentage of people who have exercise habits has been increasing year by year, the way of working has been changing, such as the increase in telecommuting. Under such circumstances, we need to correctly communicate the seriousness of the health effects of reduced physical activity and to improve health awareness and behavior. We are widely encouraging employees to increase daily physical activity and participate in exercise programs, considering exercise habits as a key issue. Sapporo Breweries Health Insurance Association sponsors a walking campaign (twice a year).
<Total number of participants in walking campaigns held in spring and fall>
Walking campaigns are held twice a year, in spring and autumn. The number of participants has been increasing each year.
- 2022 (spring and autumn): 1,900
- 2023 (spring and autumn): 2,077
- 2024 (spring and autumn): 2,404
<Lifestyle Habit Improvement Challenge Campaign>
Every year in September, during the Ministry of Health, Labour and Welfare's 'Health Awareness Month' and 'Healthy Eating Promotion Campaign Month,' we hold the 'Lifestyle Habit Improvement Challenge Campaign' Materials on the health benefits of diet, exercise, proper drinking, and smoking cessation are distributed to executives and employees across the entire Group, and they participate by selecting one course they wish to make a habit of. To enhance communication, each organization participates in teams.
Number of Sapporo Group executives and employees participated
- 2022: 3,730
- 2023: 4,100 (24 Group companies)
- 2024: 3,924 (20 Group companies)
- 2025: 3,620 (17 Group companies)
In FY2024, participants selected one of eight courses. The breakdown of their course selections was 50.4% for the exercise habits course, 49.0% for the dietary habits course, and 0.6% for the smoking cessation course. In the post-campaign survey for FY2024, 80% of respondents answered that their health awareness had “increased” or “somewhat increased” and about 85% said they were able to carry out the program 3 to 5 days a week or more. The survey showed that being a topic of workplace conversation may be correlated with health awareness and behavior.
We continue efforts for improving health literacy and promoting mental and physical health by holding lectures for Group employees, disseminating health information based on scientific evidence on the intranet, and raising health awareness on the health insurance association's website and in the association's newsletter. As a result of these efforts, the percentage of employees in the Sapporo Group who have a habit of exercising for at least 30 minutes a day, twice a week, and the amount of daily physical activity for 60 minutes has been increasing. From 2023, we are providing information on self-checks for locomotive syndrome, awareness-raising on preventive measures for future muscle weakness and frailty that can be taken while in office, and good practice examples of health from Group companies.
Since 2023, we have been annually informing Sapporo Group managers responsible for creating healthy workplaces about the relationship between work engagement, presenteeism, absenteeism, lifestyle habits, stress checks, and employee awareness surveys, as well as the importance of supportive communication within the organization, under the Sapporo health management initiative. We will continue to share the analysis results, which integrate periodic health checkups, stress checks, and employee awareness survey results, while strengthening dialogue within each workplace and implementing PDCA cycles that will lead to the next measures.
Initiatives for proper drinking practices
The Sapporo Group has established the Basic Policy and Action Guideline for Proper Drinking and is working to prevent drinking under the age of 20, holding seminars on proper drinking for university students and companies, and thoroughly enforcing regulations on advertising, publicity, and product labeling.
- To promote responsible drinking, Sapporo Holdings offers an annual e-learning program for employees of Sapporo Breweries and Sapporo Breweries Group companies. The participation rate was 98.5% in 2021, 99.9% in 2022 and 99.7% in 2023. In 2024, the target of this program was expanded to all Group companies in Japan, and the participation rate was 99.5%.
- The Alcohol Use Disorders Identification Test (AUDIT), an annual alcohol consumption survey is conducted for directors and employees of Sapporo Holdings and its operating companies to provide an opportunity for them to learn about their own alcohol consumption. Approximately 3,000 responded in FY2021, 3,300 in FY2022, and 3,300 in FY2023, and 3,200 in FY2024 in the AUDIT.
- Study sessions on proper drinking are held for health ambassadors, and lecture videos are used to promote proper drinking. Videos are also created and utilized for public health nurses and other alcohol sobriety counselors.
Membership in the Kenko Kigyokai
The Kenko Kigyokai (corporate wellness association) promotes corporate health management activities beyond corporate boundaries by sharing issues and solutions to promote corporate health management. SAPPORO HOLDINGS is a member of the Kenko Kigyokai and takes active part in its activities. In 2023, we presented Sapporo Holdings' health management efforts at a case study reporting session. We are exchanging opinions with member companies on examples of our own health management initiatives. We will continue to strive for both corporate health management and social well-being.
Health Support for Supply Chain and Other Companies
For the supply chain, the Supplier Sustainability Procurement Guidelines are established to aim a healthier and more prosperous society through two-way communication with suppliers and collaborative efforts to address sustainability, including the health of employees.
Basic Procurement Policy and Guidelines
- Health support for other companies: Members certified as Health Management Expert Advisors provide health management support (including explaining its significance, setting challenges, sharing know-how, and assisting with applications for the Health Management Excellence Certification) not only within the Sapporo Group but also to other companies (of manufacturing, service industries, etc.).
- Responsible Drinking Awareness Seminars: Held free of charge for universities and companies since 2015. From January to July 2025, we conducted a total of 10 seminars for companies (approx. 820 participants) and 4 seminars for universities (approx. 330 participants).
Sapporo Breweries Health Management Initiatives
Sapporo Group Health Creation Declaration
- Initiatives to promote health of employees, who are the bearers of businesses, are implemented, which in turn leads to the Company’s growth.
- Healthy employees contribute to the physical and mental well-being and health of all stakeholders through the business areas of “Alcoholic Beverages,” “Food,” and “Soft Drinks.”
- Actively pursuing health management will create an attractive workplace and leads to sustainability as a company.
Hiroshi Tokimatsu
President and Representative Director of Sapporo Holdings Limited,
President and Representative Director of Sapporo Breweries Limited,
Health Management Promotion Officer of the Sapporo Group
* Sapporo Breweries promotes health management under Sapporo Holdings' Health Creation Declaration.
The direction of all company health and safety practices are based on the Sapporo Breweries Health Creation Declaration and constituted as the “Health and Safety Activity Guidance” by the labor and management.
Health and safety activity plans are annually constituted and implemented at each company in accordance with the above Guidance for the health and safety of all employees and zero occupational and traffic accidents. Activities are reviewed by reflecting on the past six months.
In the event of an occupational accident, confirmation of the accident status at occurrence, identifying causes and proposal of measures are swiftly implemented across the organization, to prevent similar hazards in other business operations.
Initiatives and statuses are shared regularly at the “Safety and Health Committee”, which consists of representatives from the company and the labor union, and discussions are made to ensure proper implementation of the Health and Safety Activity Guidance.
In addition, Sapporo Breweries is a member of the “Food Industry Labor Conference,” which is run by the Junior Executive Council of Japan . Sapporo Breweries works to resolve labor issues and health management using information regarding the food industry shared at these conferences.
The 2025 Health and Safety Activity Guidance
- Continued health and safety practices will be promoted in workplaces and branch offices based on the “Health and Safety First” motto and to “ensure the health and safety of workplaces for the health and safety of all colleagues to create an environment that brings out the maximum potential of all employees.” These activities will be widely shared with employees to enhance awareness toward health and safety in workplaces and branch offices.
- Promotion of 5S and its activities will be developed as a foundation for health and safety.
- Basically, workplaces and branch offices will take the initiative in identifying actual conditions, including Hiyari Hatto (near-misses), analyzing trends, and devising ways to address these issues. Furthermore, active provision of information and reminders will be implemented throughout the company, not only in workplaces and branch offices but also in cooperation with the head office and headquarters, to enhance awareness within the organization and between each employee.
- Health and safety meetings in workplaces and branch offices will be held regularly to share and deliberate various measures with the goal of enhancing initiatives.
- Health and safety activities in all workplaces will be promoted, between Sapporo employees and in all related and cooperative company employees as well.
- In the event of an occupational accident, thorough deliberation will be made between workplaces and branch offices to propose countermeasures. These countermeasures will be implemented without fail to prevent recurrences. Horizontal networking will be conducted between workplaces to prevent recurrences in other locations.
- Initiatives promoting prevention of occupational hazards and also prevention of accidents during commuting will also be implemented.
- Initiatives toward occupational health issues will be actively implemented to maintain and enhance physical health. Furthermore, other issues such as that in mental health will continue to be addressed with cooperation from industrial physicians, public health nurses, and EAP companies.
System for Safety and Health Management
*2 Held three times a year
We aim for zero workplace injuries and traffic accidents.
Even before stress checks were made mandatory, Sapporo Breweries utilized EAP services from specialized external organizations to provide care for the mental health of its employees. As such, the company practices care activities from two angles: “self-care,” which is carried out by the employees themselves, and “line care,” which is implemented by workplace managers. With regard to self-care, training takes place for employees once a year, during which they are encouraged to carry out self-diagnosis, recognize the symptoms of stress, and understand how to cope with them.
Line-Care Study Sessions for management level employees, and regional operation site observations by special external staff have been conducted.
Mental health care will continue to be promoted within the company with help from in-house and external collaborators for a lively and comfortable workplace and to maintain the mental health of each employee.
*EAP (Employee Assistance Program): An employee support program to improve and maintain corporate productivity and spirit by aiding mental health care in the workplace through early stress detection and issue-resolving programs.
Sapporo Breweries (Priority Initiatives in Health Management)
In Sapporo Breweries' health management efforts, the goal is for each individual to be mentally, physically, and socially healthy in order to address management challenges and achieve sustainable growth. To reduce presenteeism and absenteeism and enhance performance such as work engagement, we are prioritizing initiatives to foster a healthy workplace environment that strengthens social capital. This includes promoting population-based approaches focused on improving lifestyle habits like exercise routines, enhancing communication, reducing the proportion of high-stress employees, and enriching personal lives through work.
<Sapporo Breweries (Priority Initiatives in Health Management): Health Management Key Goal Indicators for 2026>
- Work engagement deviation score of 56.0 or higher
- Presenteeism rate of 33.0% or lower
- Support from colleagues/others of 55.0 or higher
Initiatives to promote workplace communication and support the growth of members
In 2017, Sapporo Breweries launched the “Work Style Reform 2020” and has been implementing reforms to enable more flexible and productive work styles. Since then, in line with the diversification of work styles, such as teleworking and internal/external side jobs, we have been striving for autonomous work styles, work styles that achieve results through teamwork, and work styles that provide a high quality of work-life balance. In 2022, we started “Sapporo Workstyle” based on the concept of “face-to-face interaction” regardless of whether employees come to work or telework. To promote understanding of this concept, and to improve presenteeism and absenteeism, we are conducting training for managers and employees, creating environments that facilitate communication, and strengthening efforts to support mental health.
<Interactive Training for Managers and Employees>
From 2021 to 2023, we conducted training on 'psychological safety,' 'improving the quality of one-on-one meetings,' and 'unconscious bias' for managers, achieving a 100% participation rate. After the training, the managers rolled out the content to their respective workplaces, working to establish a foundation where everyone can feel secure and fully demonstrate their capabilities.
Additionally, we are strongly promoting 'supportive management,' which focuses on closely supporting the growth of each diverse employee. All programs to update managers' skills and promote self-directed learning are conducted through an open application system.
- Feedback training: Communicating uncomfortable truths to rebuild teams and workplaces with subordinates (2023-2025 ongoing)
- “Growth-driven dialogue”: Cultivating self-directed members and supportive managers through 1-on-1 coaching (2024-2025 ongoing)
- Vision communication training: Developing the skill to translate strategy into impactful language for teams (started in 2025)
Additionally, training support tools for managers with junior employees have been introduced starting in 2024.
<Creating an Environment to Promote Communication>
In the online environment, we are actively using IT tools from daily conversations to cross-organizational communication and have implemented a Thanks Point system to express gratitude to each other. In addition, we provide internal communication expenses with the aim of strengthening communication between supervisors and subordinates and improving the human resource development of our members. To realize our management philosophy and vision, we recognize exciting initiatives and actions that embody our code of conduct “Let's KAITAKU” and encourage the entire Company. The awards are presented horizontally on the intranet to promote behavioral change among employees and thereby lead to business growth.
As a result of these efforts, 82% of respondents to the 2024 in-house survey answered that they were aware of collaboration with team members, and they were able or somewhat able to practice actions to achieve overall team goals and major results that cannot be achieved alone.
<Strengthening Initiatives for Mental Health Maintenance and Improvement>
Since 2023, Sapporo Breweries has increased the number of industrial physicians specializing in mental health, raised awareness of third-party organizations and internal consultation services, promoted consultations from managers to occupational health staff, and facilitated the exchange of opinions between various organizations.
In addition to line care and self-care, we hold monthly mindfulness workshops to reduce the proportion of high-stress and at-risk employees. Based on analysis results, we provide scientifically grounded information on improving sleep and rest, increasing physical activity, and the role of diet in preventing and alleviating depression. The mental toughness score ( deviation value), which was found to be associated with work engagement, improved year-over-year: 55.4 in 2022 → 55.9 in 2023 → 55.7 in 2024 → 56.0 in 2025.
The proportion of high-stress employees, which had been on an upward trend, decreased by 0.6% in 2025 compared to the previous year (KPI decreased year-on-year). On the other hand, the proportion of employees requiring caution increased by 2.7%, presenting an issue to be addressed. In 2025, Sapporo Breweries is focusing its efforts on promoting self-care and line care, as well as raising awareness of its consultation services.
- Percentage of high-stress employees: 5.9% (2022) → 6.4% (2023) → 6.6% (2024) →6.0%(2025)
- Percentage of employees requiring caution: 8.9% (2022) → 8.2% (2023) → 7.6% (2024) →10.3% (2025)
Since 2020, the deviation scores of the communication indicators, such as support from those around us and the environment/situation at the company and work, have improved for four consecutive years until 2023. However, in 2024 and 2025, they remained nearly the same as the previous year. Going forward, Sapporo Breweries will aim to provide support that encourages autonomous action and strengthen social capital through enhanced communication.
Creating an Environment That Enriches Both Work and Personal Life
Enhancing work-life balance is fundamental for each employee to thrive and contributes to reducing presenteeism and absenteeism, as well as increasing engagement. Sapporo Breweries is implementing initiatives to promote work-life balance, such as encouraging the use of paid leave and reducing overtime hours. Additionally, we have introduced systems that facilitate taking leave for childcare, caregiving, and medical treatment, conducted training to foster understanding among managers and general employees, established consultation services, and provided information.
<Promoting Paternity Leave>
Recognizing that the rate of male employees taking paternity leave is low and that the average duration of paternity leave taken is short, Sapporo Breweries continuously promoted the following initiatives. As a result, the company achieved its target of 100% for the rate of male employees taking paternity leave in FY2023. The rate was 94% in FY2024. The average duration of paternity leave taken has also increased from 19 days in FY2022 to 32 days in FY2023, and to 37 days in FY2024.
- The Director of Human Resources and General Affairs sends an "Congratulations on the Birth of Your Child" email to eligible male employees and their supervisors, recommending the taking of paternity leave.
- Eligible male employees receive a "Childcare Support Guidebook," which facilitates early preparation for taking paternity leave through income simulations and a system for reporting their partner's pregnancy.
- Necessary information for taking paternity leave has been gathered and published on the intranet, along with experiences from male employees who have taken paternity leave, providing various essential information for childcare.
- Training for managers on paternity leave for men had a participation rate of 96.8% in 2023, 100% in 2024, and 100% in 2025.
- A consultation service for employees planning to take paternity leave has also been established.
- To create a system enabling employees to take leave without worry, a “Workplace Support Points System for Leave” was introduced in FY2024. This system visualizes the contribution of employees who support colleagues on childcare leave and adds this contribution to their evaluation points.
These initiatives have been recognized, and Sapporo Breweries was selected as a "Next Nadeshiko: Companies Supporting Dual-career and Co-parenting" for two consecutive years in FY2023 and FY2024.
Additionally, in the analysis of stress checks and employee awareness surveys, the deviation value for "Fulfillment in Personal Life Due to Work" showed a positive correlation with highly engaged employees and a negative correlation with high-stress employees. This deviation value has shown an upward trend from 2020 to 2025.
Moving forward, the company will continue to work on creating an environment that makes it easier for male employees to take paternity leave, aiming to maintain the uptake rate and promote longer durations of leave.
<Support for Balancing Work and Caregiving>
"Caregiving can lead to increased presenteeism and decreased performance, such as reduced work engagement, which may contribute to a higher likelihood of leaving the workforce. Sapporo Breweries has established a specialized site on the intranet that includes videos about caregiving and a consultation service. However, despite holding annual seminars to prepare for caregiving, participation has been low, and caregivers often tend to struggle alone with their challenges. Therefore, the company recognizes the need to create an environment that encourages open discussions about caregiving.
Starting in 2023, the company created opportunities within management training to learn about caregiving. In 2024, training was also conducted for both managers and general employees, with over 90% participation."
- Management Training on Caregiving: 96.8% in 2023, 100% in 2024, 100% in 2025
- General Employee Training on Caregiving: 45.9% in 2023, 99.9% in 2024, 99.7% in 2025
In 2024, Sapporo Breweries began producing videos featuring caregiving professionals, aimed at encouraging discussions about caregiving between managers and general employees in each workplace. Moving forward, the company will continue to promote support for balancing work and caregiving, with the goal of achieving zero caregiving-related resignations.
Sapporo Breweries Supports Balancing Work with Childcare, Caregiving, and Medical Treatment
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | ||
|---|---|---|---|---|---|---|---|---|
| Percentage of employees taking paternity leave | % | 68 | 78 | 80 | 81 | 114 | 93 | - |
| Average number of days of paternity leave | Days | 9 | 9 | 8 | 19 | 32 | 37 | - |
| Number of employees taking nursing care leave | Employees | 2 | 1 | 0 | 1 | 1 | 1 | - |
| Fulfillment of personal life through work | Deviation value | 54.6 | 55.8 | 55.8 | 56.0 | 56.2 | 56.3 |
* Including Sapporo Holdings
Improving workplace environments
The Sapporo Group is working to improve lifestyle habits in the workplace, including exercise, diet, sleep, proper drinking, and smoking cessation, with the aim of extending healthy life expectancy in old age, as well as preventing lifestyle-related diseases and improving mental health during the period of employment.
In-house surveys have shown that an organization's physical activity rate, percentage of people who exercise, and smoking rates correlate with organizational work engagement, presenteeism, and other factors. We consider these items as important indicators of not only individual well-being but also organizational performance improvement and place a high priority on the improvement and enhancement of them.
Sapporo Breweries has been developing measures to “improve health literacy” and “make healthy habits” so that each employee can take healthy actions autonomously.
As a result, since launching the health management in 2017, the percentage of people who exercise at least two days a week and the cancer screening rate have increased, and the smoking rate has decreased. The company’s efforts have led to awareness and action to improve lifestyle. For further improvement, Sapporo Breweries strives to change the behavior of those who are indifferent to health and those who are aware of health improvement but are not yet ready to take action. The company is also strengthening its efforts to make the workplace environment healthier to support employees' health behavior by increasing health words in the workplace and communication among familiar members.
<Strengthening the Promotion System>
- Starting in 2023, the company aims to establish a system where all executives can manage workplace health, under the banner of "Sapporo Health Management." This includes raising awareness about the relationship between performance indicators and lifestyle habits (based on internal survey data analysis) and the importance of increasing employees' health behaviors.
- Since 2020, health ambassadors have been appointed to increase the use of health-related terminology in the workplace. Each year, four study sessions are held, with approximately 90 to 100 participants from Sapporo Holdings and Sapporo Breweries joining online for each session. Materials and videos from these study sessions are made available for anyone to view and utilize from the archive. Understanding of the study sessions, desired topics to share with others, and actions employees wish to take are reviewed through follow-up surveys to improve future sessions.
In 2024, a total of 351 persons participated online in study sessions on four themes: body fat, blood pressure, fatigue, and immunity. Through September 2025, study sessions were held on the themes of dyslipidemia, adjustment disorder, and low back pain and stiff shoulders. Videos and materials from the past 23 study sessions are available for all employees to view at any time, in addition to being shared in the workplace.
<Efforts to Improve Participation Rates>
To increase participation in health measures, various health programs have been developed. In addition to the Human Resources and General Affairs Department, personnel in charge at each site, organizational managers, health management staff, area health nurses, and health ambassadors are all working to encourage employees to join these programs. Participation rates have been increasing through close communication as follows:
The company has conducted various exercise initiatives. These include participatory web-based walking events, lifestyle improvement challenge campaigns (exercise-related courses), app-based step count events, seminars on the relationship between muscle strength and healthy lifespan, and on performance and physical activity, grip strength measurement events, awareness raising of age-friendly guidelines, and locomotion function checks. For dietary initiatives, the company offers lifestyle improvement challenge campaigns (diet-related courses), seminars on diet and nutrition, and events aimed at improving eating habits.
・Total number of participants in health insurance association-sponsored web walking events (including Sapporo Holdings, based on original registration) for spring and fall combined:
1,198 in 2022 → 1,254 in 2023: → 1,338 in 2024
Starting in 2023, step counting events linked to health apps are also held concurrently in both spring and fall.
・Lifestyle Improvement Challenge Campaign (participants choose one course from exercise, diet, responsible drinking, or quitting smoking):
Number of participants: 1,500 in 2020 → 1,650 in 2021 → 1,670 in 2022 → 1,760 in 2023 → 1,800 in 2024 → 1,760 in 2025
In the post-campaign survey in 2024, 80% of respondents indicated that their health awareness had increased or somewhat increased.
・Proper Drinking e-Learning: More than 99% of Sapporo Breweries employees took the course in each of 2022, 2023 and 2024.
・Lifestyle-related disease screening rate (for individuals aged 40 and above): 84% in 2020 → 91% in 2021 → 93% in 2022 → 94% in 2023 → 95% in 2024 (KPI target: 100% by 2026).
・Gynecological Checkup Rate (all ages): 63% in FY2023, 58% in FY2024 (KPI for all ages in FY2026: 50% Achievement)
・Participation Rates for Women's Health Initiatives
Seminar viewing for managerial position: 61% in 2021 → 91% in 2022 → 91% in 2023 → 94% in 2024 → 89% in 2025
e-learning on women's health for all employees: 61% in 2021 → 67% in 2022 → 77% in 2023 → 78% in 2024 → 57% in 2025
Promotion measures for gynecological checkups for women only: 86% in 2024 → 99% in 2025
・Participation Rate in Exercise Programs (Executives and Employees): 56% in 2022 → 58% in 2023 → 90.8% in 2024 → 94% in 2025
・Participation Rate in Dietary Programs (Executives and Employees): 40% in 2022 → 40% in 2023 → 82% in 2024 → 91% in 2025
These efforts resulted in a 6% increase in the percentage of physical activity, a 5% increase in the percentage of people with exercise habits, and a 1% decrease in the smoking rate from 2022 to 2025.
Focusing on promoting exercise programs as a priority issue, we have established organizational goals for promoting exercise programs starting in 2024 and are working to improve participation rates in initiatives and foster behavioral changes. We were certified as Sports Yell Company for 2025 as a company that holds regular exercise programs, such as the health insurance association-sponsored web walking events and the Lifestyle Improvement Challenge Campaign.
A slowing decline in the smoking rate is a challenge. In the 2024 tobacco control measures, we have set annual smoking rate targets at each location and are implementing initiatives such as raising awareness about the harms of new types of tobacco and holding consultations with public health nurses. Additionally, we are conducting surveys on smokers' intentions to quit and providing personalized approaches.
In 2025, we are holding tobacco seminars for all smokers (61% of smokers attended as of June). Moving forward, we will continue to accelerate efforts to foster a healthy workplace culture to achieve the various KPIs for 2026.
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025* | 2026 KPI |
||
|---|---|---|---|---|---|---|---|---|
| Percentage of smokers | % | 22 | 20 | 18 | 18 | 18 | 17 | 12 |
| Percentage of those who exercise at least 30 minutes a day (2 days a week or more) | % | 34 | 37 | 35 | 36 | 38 | 40 | 50 |
| Percentage of those who walk or engage in equivalent or greater physical activity for at least 60 minutes daily | % | 52 | 52 | 54 | 56 | 58 | 60 | 70 |
Including Sapporo Holdings
* As of September 2025
Prevention of serious illnesses
To improve the performance of each individual, which leads to job satisfaction and motivation for living, it is necessary to promote “mental and physical health care” through both the population approach to increase the number of physically active people and those with exercise habits and to decrease the smoking rate, and the high-risk approach to prevent serious illnesses that can save lives. The introduction of a health management system allows employees to check the results of their own health checkups, and is used to visualize health issues.
<Reexamination of those requiring immediate treatment and those requiring further medical screening>
In accordance with the uniform criteria of the Sapporo Group for red cards indicating immediate treatment and further medical screening, 100% of the identified individuals are encouraged to undergo follow-up medical examinations.
For those who are eligible for immediate treatment, the health nurses provide detailed support until they undergo reexamination, and a 100% reexamination rate has been achieved every year. We also provide ongoing support to past subject persons to ensure that they do not become eligible for immediate treatment again. We will continue to provide careful support, aiming to achieve a 100% follow-up examination rate for those requiring further medical screening.
<Improving the participation rate of specific health guidance>
In 2024, in order to further improve the implementation rate, internalization efforts were expanded. As a result, in FY2023, specific health guidance achieved a 100% implementation rate in some areas, while regional disparities emerged, with some areas experiencing a decline compared to the previous year. In FY2024, Sapporo Breweries will strengthen collaboration between the health insurance association and workplace representatives, aiming to achieve an implementation rate of over 55% by FY2026.
<Reducing the number of those eligible for specific health guidance>
The percentage of Sapporo Breweries' employees eligible for specific health guidance (aged 40 and over) in FY2022 was 26.5%, which is high compared to KPI 20% in 2026, and reducing the percentage of those eligible is also an issue to be addressed.
Sapporo Breweries is working to encourage early screening at the minor disease stage and promote physical activity and exercise habits that lead to prevention and recovery, as well as to improve health literacy.
To promote exercise habits, we have started implementing radio calisthenics at the headquarters building this year.
Through activities such as medical examination recommendations, in-house provision of specific health guidance, information dissemination at health and safety committee meetings, and prevention of heavy drinking, the number of those eligible in FY2023 was also reduced by 1.3% from the previous year. However, it increased by 0.7% in FY2024. Alongside promoting exercise habits and daily physical activity, the company is also conducting awareness campaigns regarding lifestyle rhythms, such as how skipping breakfast and late-night eating and drinking are related to obesity risk.
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2026 KPI |
||
|---|---|---|---|---|---|---|---|---|---|---|
| Percentage of those eligible for specific health guidance (40 years and older) | % | 29.8 | 31.3 | 29.1 | 28.4 | 27.3 | 26.5 | 25.2 | 25.9 | 20.0 |
| Implementation rate of specific health guidance | % | 18.5 | 27.4 | 22.5 | 33.5 | 36.4 | 43.0 | 38.6 | 39.9* | 55.0 |
Progress on Health-Related Performance Indicator
<Performance Indicators>
Work engagement has shown an increase in deviation scores for four consecutive years from 2020 to 2023, with 2024 remaining almost the same as the previous year. In 2025, the score reached 56.1, exceeding the target value of 56. The percentage of employees with high work engagement has increased for five consecutive years since 2020. Presenteeism has also improved for four consecutive years since 2020, but worsened by 0.3% in 2024 and improved by 0.7% in 2025. However, it has not achieved the target of 33%. Sapporo Breweries will analyze contributing factors to drive further improvements and implement the PDCA cycle for key initiatives.
| Number of people surveyed | Response rate | Work engagement (deviation score) |
Percentage of employees with high work engagement | Presenteeism (%)* |
Absenteeism (days/person)** |
Mental toughness level (deviation score) |
Support from others (deviation score) |
Support from superiors (deviation score) |
Environment and situation in the company and work (deviation score) |
Perception of the company's health support initiatives (POS*) (%) |
|
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 2526 | 94.5% | 54.7 | 22.1% | 36.4 | 0.2 | 54.8 | 53.2 | 52.9 | 54.6 | - |
| 2021 | 2372 | 98.4% | 55.2 | 24.0% | 35 | 0.3 | 55.2 | 53.9 | 53.5 | 54.7 | - |
| 2022 | 2393 | 98.0% | 55.3 | 23.9% | 34.1 | 0.3 | 55.4 | 54.5 | 53.9 | 54.8 | - |
| 2023 | 2332 | 97.6% | 55.7 | 24.7% | 33.7 | 0.4 | 55.9 | 54.6 | 53.9 | 55.0 | - |
| 2024 | 2286 | 98.7% | 55.6 | 25.9% | 34.1 | 0.4 | 55.7 | 54.6 | 54.0 | 55.0 | 85% |
| 2025 | 2194 | 99.7% | 56.1 | 27.1% | 33.4 | - | 56.0 | 54.5 | 53.8 | 55.1 | 87% |
Including Sapporo Holdings
※ The deviation scores are calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
* Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
** Absenteeim: The total number of days absent per year at Sapporo Holdings and Sapporo Breweries divided by the number of enrolled employees.
Sapporo Group targets for 2026: Work engagement of 56.0 or higher, Presenteeism of 33.0% or lower, Support from others of 55.0 or higher
<Strengthening Social Capital>
Data analysis from stress checks and employee surveys has identified relationships between behaviors related to social capital—such as trust in supervisors and colleagues and cooperative work systems—and work engagement and presenteeism. Starting in 2024, the company introduced a new question in its health support perception survey (POS): “Does the company provide support for employees to lead healthy lives?” The percentage of respondents who answered “strongly agree” or “somewhat agree” increased from 85% of employees in 2024 (84% of men, 88% of women) to 87% in 2025 (86% of men, 90% of women). On the other hand, the slight decline in support from supervisors and colleagues in 2025 compared to the previous year is an issue. Sapporo Breweries will strengthen social capital through supportive management training, promoting diversity, equity, and inclusion (DE&I), and implementing workplace health initiatives.
Specific details and actions related to occupational accidents
The three occupational accidents resulting in lost time in 2024 were falling (1), stumbling (1), and getting caught in (1). As a response, Sapporo Breweries verified the conditions in which the accidents occurred and standardized the work process. Information regarding the accidents was immediately shared among all plants, risk assessments were carried out at each workplace to prevent similar accidents from reoccurring, and employee education and training programs are being implemented.
Contributing to health and environment through the breeding technology of Sapporo Breweries
Since its founding in 1876, Sapporo Breweries has been committed to “using only the finest ingredients to make delicious beer“ and has been breeding its own barley and hops.
Commitment to raw materials (Japanese)
Using this breeding technology, Sapporo Breweries developed and registered a glutinous edible barley variety called “Mochiriboshi” for Honshu (2011), which is rich in β-glucan, a type of dietary fiber. The company also developed and registered the “Fukei 1103” barley variety for Hokkaido (2018). Due to the high fiber content of these varieties, they can also be an excellent source of dietary fiber as a staple food such as barley rice. Saitama Prefecture, where “Mochiriboshi” is cultivated, was selected as the designated production area for this barley variety (2024).
Experiencing the "Space Classroom" through Food
“Haruna Nijo” barley, developed by Sapporo Breweries to explore the possibilities of “food” in space, stayed on the International Space Station for five months and returned home. Sapporo Breweries are holding the “Space Classroom,” a hands-on event utilizing the offspring of this “space-traveling barley” at the Gunma Factory. Through the experience of planting seeds, harvesting, and tasting barley tea made from the barley that traveled through space, we continue to nurture children's “dreams for space” (28th event in December 2025). In September 2024, Sapporo Breweries also held the “Space Classroom” at the Raw Material Development Laboratory in Kamifurano.
Pokka Sapporo Food & Beverage's Health Management Initiatives
POKKA SAPPORO Food & Beverage Health Creation Declaration
For POKKA SAPPORO Food & Beverage to be a strong and good company for our employees, their families, and our customers, it is vital that we all take care of our health.
It is only when we are healthy and full of energy that we can continue to create new "deliciousness" successively. When we ourselves are full of vitality, our products and services become more attractive. Let us create happiness for us and our customers by being a strong and good company.
Masashi Sato
President and Representative Director of POKKA SAPPORO Food & Beverage
Pokka Sapporo Food & Beverage's Sustainability Policy and Health Management
POKKA SAPPORO Food & Beverage aims to "contribute to the health and well-being of its customers through its products and services" as a food and beverage manufacturer, striving to deliver genuine health value to society. To achieve this, the company believes that it is important for each and every employee to face, practice, and feel health and to be able to talk about health in their own words. Based on this belief, the company is strengthening its efforts under key phrase "health management that can be talked about," which represents the "H" in Pokka Sapporo Food & Beverage's Sustainability H+ESG policy.
The targets are to achieve a work engagement deviation score of 54.0 or higher and a presenteeism rate of 35% or lower by 2026.
To advance its efforts, POKKA SAPPORO Food & Beverage coordinates with the Sapporo Group Secretariat for Health Management Promotion, Area Health Nurses, its Corporate Planning Department, and the Strategic Departments for each business. Additionally, at the Company-wide Health and Safety Committee, which is composed of representatives from the company and the labor union, the company develops plans at the beginning of the year and review progress every six months. For promoting initiatives at each site, in addition to the site-specific Health and Safety Committees and Promotion Supervisors, each department has appointed Sustainability Promotion Leaders as planning and promotion partners. Together, these efforts aim to achieve "health management that can be talked about."
* To drive company-wide sustainability efforts, several "Sustainability Promotion Leaders" are appointed in each department.
Promotion system
Action Guidelines
The items with significant challenges in achieving the KPIs for 2026 have been designated as priority focus areas.
-
Pokka Sapporo Food & Beverage's Health Management Activity Policy for 2025
The company will promote health management by leveraging the knowledge and expertise it has accumulated through its business activities, as well as initiatives to support the mental and physical health of its customers.
Priority themes: Optimization of blood pressure, promotion of exercise habits, tobacco control measures, and specific health guidance -
Company-wide Safety and Health Committee Activity Guidelines for 2025
Based on the Sapporo Group Health Creation Declaration and the Medium-Term Health and Productivity Management Plan, we aim to create a workplace environment where employees can work with safety and peace of mind.
[Items to be fully implemented]
- Aiming for zero at-fault accidents, strengthen and establish safe driving guidance through the use of telematics: At-fault accident rate of 13% or less
- Promoting paid leave usage: Average of 14 days or more in FY2025 (April 2025 to March 2026)
- Ongoing initiatives ⇒ Ensuring full utilization of the statutory minimum 5 days per half-year, promoting designated paid leave days
- Additional initiatives ⇒ Sharing usage examples and messages (e.g., reskilling, health maintenance and improvement)
- Promotion of health checkups for lifestyle-related diseases: 100% participation for those aged 40 and over, 90% for those aged 35 and over, and 50% for gynecological checkups (under 35)
[Ongoing]
- Promotion of specific health guidance: Achieve KPIs for participation rate
- Encouragement of smoking cessation: Promote the challenge of smoking cessation among management and executives
Cultivating a Workplace Culture Where Diverse Employees Support Each Other’s Efforts Toward Health and Well-being
As highlighted by the key phrase "health management that can be talked about," POKKA SAPPORO Food & Beverage believes that when employees engage in serious yet enjoyable discussions about health both inside and outside the workplace, it enhances the value of human capital and social capital. This, in turn, leads to greater health value in products and services and supporting sustainable business activities.
POKKA SAPPORO Food & Beverage aims to cultivate a workplace culture where each diverse employee supports one another's health efforts and promotes changes in awareness and behavior. By doing so, the company seeks to improve the Key Goal Indicator of work engagement and reduce losses due to presenteeism.
<Key Initiatives and Implementation Rates>
In 2025, POKKA SAPPORO Food & Beverage held a live event titled “Health Management in Conversation with the President,” delivering top-level messages and sharing the president's own health initiatives with employees.
In the “personal goal setting for health management that can be talked about" initiative, ongoing since 2022, over 90% of employees have set personal goals for four consecutive years. The company fosters a sense of ownership over health by creating opportunities within departments for employees to discuss and support each other in setting goals for maintaining and improving their individual health. Starting in 2024, as part of its efforts to create an environment supporting primary and secondary prevention of hypertension, the company is implementing the “Office Lemon” initiative. This involves keeping “Pocca Lemon 100” readily available in shared refrigerators at all locations to support healthy eating habits in the workplace.
Furthermore, POKKA SAPPORO Food & Beverage holds health management seminars every year for sustainability promotion leaders in each department. These leaders, selected for their significant influence within their departments, serve as partners in disseminating the concept of "health management that can be talked about" throughout their teams.
In addition, the company is working to enhance workplace communication through various initiatives such as the President's Caravan, where the president personally visits and engages in direct dialogues with all sites, psychological safety training, and 1-on-1 communication measures.
Ensuring the Health Maintenance and Improvement of Each Individual
To enable a diverse workforce to create new value continuously with vibrant, positive energy while maintaining physical and mental well-being, it is necessary to ensure each individual's reliable health maintenance and improvement, as well as secure work-life balance. Based on this belief, POKKA SAPPORO Food & Beverage is implementing initiatives to enhance the accuracy of both the high-risk approach and the population approach.
<Key initiatives and participation status>
Based on the Sapporo Group Strategy Map's concept of protecting employees' life, POKKA SAPPORO Food & Beverage is promoting thorough participation in health checkups for lifestyle-related diseases, gynecological checkups, and follow-up examinations for those requiring detailed tests for early disease detection.
Priority Initiative 1: Prevention of Serious Illnesses Despite -- Being a longstanding focus, absences due to diseases potentially related to lifestyle habits have not decreased. A closer look at specific categories reveals a significant number of employees with high vascular risk. Both the rate of specific health guidance implementation and the proportion of individuals requiring such guidance have stagnated somewhat since 2021. To strengthen the approach toward high-risk individuals, POKKA SAPPORO Food & Beverage is working to improve the implementation rate of specific health guidance and reduce the percentage of individuals requiring it. In 2024, the company introduced a seminar for individuals eligible for specific health guidance based on internal case studies. Additionally, the Pokka Sapporo Health Derby, a program where participants compete to reduce visceral fat and gradually lose weight at a healthy pace, was launched.
Priority Initiative 2:Promoting the Use of Paid Leave -- In terms of ensuring work-life balance, while some progress has been made in reducing long working hours, there was a concern that the rate of paid leave utilization had stagnated compared to previous years. At the 2023 Company-wide Health and Safety Committee meeting, a desired state and target for 2026 were established, and efforts are being accelerated. In 2024, the number of days increased by 1.3 days compared to the previous year, achieving the annual target of 13 days.
Target: 15 days (KPI for 2026)
Desired state: Employees proactively utilize their vacation time to maintain and enhance their physical and mental health (resting and exercising) and for self-development such as reskilling. This contributes to the further enrichment and growth of each employee's life and work.
Measures: Strictly enforce taking 5 days of vacation per half-year, set recommended paid leave days per department, strengthen communication, etc.
Priority Initiative 3:Reducing the Smoking Rate -- While prioritizing efforts to protect employees' lives, the company is strengthening top-down initiatives in light of the current stagnation in smoking rate reduction. Starting in 2024, the company has been issuing messages from management and encouraging executives to participate in smoking cessation challenges. Additionally, it has strengthened individual approaches by conducting surveys of all smokers and offering personalized support through the health and safety committees at each location for those expressing intentions to quit or reduce smoking.
Also, as part of approaches to all employees, POKKA SAPPORO Food & Beverage is actively participating in initiatives such as the Sapporo Group Lifestyle Improvement Campaign, the Sapporo Breweries Health Insurance Society’s Walking Campaign, and health e-learning programs.
- Number of participants in Lifestyle Improvement Campaign (Pokka Sapporo Food & Beverage only): 899 in 2024, 921 in 2023, 787 in 2022
- Number of participants in Sapporo Breweries Health Insurance Society’s Walking Campaign (Pokka Sapporo Food & Beverage only): 357 in 2024, 365 in 2023, 399 people in 2022
- Number of participants in Women's Health e-Learning Program: 729 in2024, 483 in 2023, 627 in 2022
- Response rate to the survey for smokers: 72% in 2024
- Participation rate in Lifestyle Improvement Seminars (for individuals eligible for specific health guidance): 82% in 2024
<Performance indicators>
The employee survey integrating stress checks and engagement surveys achieved a 100% response rate in 2025.
Work engagement (deviation score) and presenteeism losses, which are focused on as final indicators, have also shown year-over-year improvement.
In response to the question, “Does the company provide support for employees to lead healthy lives?”, the combined percentage of respondents who answered “strongly agree” or “somewhat agree” increased from 84% of employees in 2024 to 88% in 2025.
By continuing to cultivate a workplace culture that supports the health of each diverse individual, POKKA SAPPORO Food & Beverage aims to further enhance these figures.
| Number of people surveyed | Response rate | Work engagement (deviation score) |
Support from others (deviation score) |
Environment and situation in the company and work (deviation score) |
Work-life balance: Enrichment of personal life through work (deviation score) |
Work-life balance: Impairment of personal life due to work (deviation score) |
Presenteeism (%)* |
|
|---|---|---|---|---|---|---|---|---|
| 2021 | 1016 | 98.3% | 52.3 | 52.9 | 52 | 52.2 | 49.4 | 36.8 |
| 2022 | 1054 | 96.6% | 52.2 | 52.9 | 52 | 52.2 | 49.3 | 35.9 |
| 2023 | 1060 | 96.7% | 52.5 | 53.5 | 52.4 | 52.5 | 50 | 35.5 |
| 2024 | 994 | 99.4% | 53.2 | 54.0 | 53.6 | 52.9 | 50.8 | 34.6 |
| 2025 | 895 | 100.0% | 53.3 | 54 | 53.9 | 53.4 | 51.4 | 34.4 |
※ The deviation scores are calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
* Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
<Progress on Key Priorities>
The participation rates in lifestyle-related disease screenings and in gynecological screenings have been steadily increasing year by year.
However, the implementation rate of specific health guidance remains a challenge. To address this, we have begun efforts in 2024 to fully internalize health guidance services and other related initiatives.
| FY2021 | FY2022 | FY2023 | FY2024 | KPI (2026) | |
|---|---|---|---|---|---|
| Participation rate for lifestyle-related health check-ups (over 40 years old) | 84% | 92% | 93% | 95% | 100% |
| Participation rate for gynecological check-ups (under 35 years old) | 26% | 32% | 61% | 70.5% | Over 50% (all ages) |
| Percentage of employees eligible for specific health guidance (over 40 years old) | 30.5% | 29.2% | 24.7% | 27.4% | Less than 20% |
| Percentage of implementation of specific health guidance | 32.5% | 32.5% | 34.5% | 53.8%* | Over 55% |
| Percentage of employees who smoke | 21% | 20% | 21% | 20% | Less than 12% |
| Average days of paid leave taken | 8.3 days | 9.4 days | 11.9 days | 13.2 days | 15 days |
Expanding POKKA SAPPORO Food & Beverage's 'Health Management That Can Be Talked About' Both Internally and Externally
Pokka Sapporo offers many products made from lemons, and is particularly focused on health awareness initiatives centered on lemons.
・Bone Health
As part of its original initiatives, Pokka Sapporo has been measuring bone density during employee health checkups in collaboration with the Osteoporosis Foundation since 2021.
In 2023, more than 700 employees, including those at group companies, have had their bone density measured, and the awareness rate of knowledge about "lemon and bone health" at sites where multiple measurements have been taken has increased from 55% (in 2021) to 65% in Tokyo and from 55% (in 2022) to 71% in Aichi. Furthermore, the number of employees who have adopted the program in their daily lives increased from 11% (in 2021) to 19% in Tokyo and from 18% (in 2022) to 25% in Aichi, indicating that ongoing efforts not only raise awareness of bone health but also lead to employees' behavioral changes.
Beyond the company, we also conduct bone density measurements and dietary education activities in collaboration with partner companies and local governments.
・Food Education Activities
As part of its efforts to convey the appeal of lemons as a food ingredient to a broad audience and inspire interest in food and health, POKKA SAPPORO Food & Beverage conducts nutrition education activities at elementary schools and provides lectures on lemons and health to our partner companies.
About food education activities
・Lemon Certification Test
The in-house certification program 'Lemon Certification Test,' which has been conducted since 2013, was renamed the 'Healthy Lemon Certification Test' in 2021. The content was expanded to include not only knowledge about lemons but also information from the National Health and Nutrition Survey and the Dietary Balance Guide. The program aims to ensure that employees gain a comprehensive understanding of healthy eating habits and can discuss the health benefits of lemons.
・Research Findings
POKKA SAPPORO Food & Beverage, a leading company in lemon juice, aims to deliver the full value of whole lemons based on evidence from research activities. Recent achievements include reports on the following topics: in September 2023, 'The Effects of Lemon Juice Intake on the Secretion of the Love Hormone (Oxytocin) and Psychological State in Healthy Individuals,' and in July 2024, 'Effects of Regular Lemon Intake on Lifestyle-Related Disease Indicators in Adults.'
Details and Response Regarding Occupational Accidents
Initiatives in the Production Sites
The SCM headquarter leads efforts to achieve zero occupational accidents. We have implemented a system to immediately disseminate information about incidents to all breweries. Each workplace conducts risk assessments for disaster prevention and provides employee training and education to address similar risks.
As of August 2024, there has been one occupational accident (back pain, with leave of absence).
<2025 Goals and Results (As of July)>
Enhancing Safety Awareness
・Placing key personnel at the center of activities to further invigorate awareness campaigns and promote the acquisition of safety knowledge:
Implemented at all breweries and ongoing
・Operating a safety calendar (schedule) to thoroughly implement safety activities throughout the year:
Implemented at all breweries and ongoing
Company-Wide Initiatives
Starting in 2024, as part of age-friendly initiatives, POKKA SAPPORO Food & Beverage has conducted locomotion checks for all employees aged 65 and over.
Goal: To provide time for individuals to assess their own health status and consider measures for reducing health risks and prevention, and to establish a relationship where they can consult with occupational health nurses individually about health-related issues.
Sapporo Lion's Health Management Initiatives
Sapporo Lion Health Creation Declaration
At Sapporo Lion, we want all of our employees to fully demonstrate their individuality, and to continue to be strong, to be positive, and to shine. For this reason, we are setting out our Health Creation Declaration here!
- We will endeavor to engage in free and open communication
- We will endeavor to engage in self-improvement
- We will endeavor to maintain and manage our health
Hiroyuki Tazawa
President and Representative Director of Sapporo Lion
Sapporo Lion aims to enable each individual to perform at their best in a state of well-being. Its key priorities include improving the participation rate for lifestyle-related health check-ups, implementing mental health measures, promoting mental and physical health, addressing senior employees’ health, and supporting work-life balance.
KGIs (2026)
- Work engagement of 54.0 or higher
- Presenteeism of 33.0% or lower (achieved)
- Absenteeism of less than 2.0 days/person/year
Sapporo Lion is a company that provides customers with the Joy of Living. To achieve this, it is essential that the employees who provide this service are in good physical and mental condition. To ensure early recognition of any mental or physical health issues among employees, the company encourages managers and supervisors to acquire qualifications in mental health management.
In order to combat long working hours, which is an issue in the restaurant industry, Sapporo Lion has established the Corporate Culture Reform Subcommittee. The committee seeks to prevent health issues stemming from overwork; at the same time, it aims to promote work styles that prioritize employee health, such as by including information provided by occupational health physicians in company newsletters.
The monthly company newsletter features a column entitled “Eisei” (“Voice of Health”) in which Sapporo Lion communicate messages from occupational health physicians to employees. Depending on the time of year, the column provides Sapporo Lion's restaurants with information on heat stroke, influenza, noroviruses, and other health-related topics from the perspective of occupational health physicians. Through such initiatives, the company is working hard to improve the knowledge of employees when it comes to preventing heat stroke at our beer gardens, and other issues.
Creating an Age-Friendly Workplace - Health Measures for Senior Citizens
The Health Check for Seniors initiative was launched in FY2022, primarily for rehired employees 60 years of age and older. This year marks the second year of the program.
It is a reality that, compared to younger workers, senior employees have less muscle strength, agility, and other physical abilities, less vision and hearing, and a higher percentage of them have diseases such as high blood pressure and diabetes.
The Health Check for Seniors is conducted in person or remotely at the Health Consultation Office every year in their birthday month, based on the opinion of occupational physicians.
★Health checkup items
- Confirmation of health checkup results and disease treatment status
- Hearing about self-perceived symptoms and work-related problems
- Eye-opening one-leg stand test and 5-fold stand test (as physical fitness check and fall risk assessment)
- On-site interview (opinions of other employees)
Gold Prize in the Age-Friendly Category of the SAFE Award by the Ministry of Health, Labour and Welfare of Japan
Sapporo Lion was awarded the Gold Prize in the Age Friendly category at the 2nd SAFE Award by the Ministry of Health, Labour and Welfare in recognition of its efforts to create an environment where older workers can continue working energetically for a long time.
Sapporo Lion is committed to ensuring that senior workers, who are important workforce with motivation, skills, and experience, can work with peace of mind amid the labor shortage in the food service industry. To this end, the company will continue to promote efforts to help both companies and workers understand the possibility of increased risk of workplace accidents due to the characteristics of older workers (e.g., reduced physical abilities, vision, and hearing) and to prepare their working environment accordingly.
Reference materials on the company’s initiatives
Sustainability activity topics (Japanese)
Featured in the Ministry of Health, Labour and Welfare’s monthly magazine (Japanese)
Promoting Mental and Physical Health
Every September, in conjunction with the Ministry of Health, Labour and Welfare's “Health Promotion Month” and “Dietary Improvement Campaign Month,” Sapporo Lion conducts the “Lifestyle Improvement Challenge Campaign” on its health management system.
Last year, the company created five programs—walking, smoking cessation, non-alcoholic habits, daily lemon intake, and stretching—with approximately 260 participants. By offering incentives, Sapporo Lion aims to enhance health literacy while fostering company-wide enjoyment.
The Sports Agency has certified Sapporo Lion as a “Sports Yell Company” for FY2025. This certification recognizes companies and organizations that actively promote employee sports activities, aiming to increase sports participation among the working population and beyond, thereby enhancing public health and improving life performance.
Prevention, early detection and response to stress-related diseases such as mental health problems
In the food and beverage industry, we have seen an increasing trend of mental health issues across all age groups following the COVID-19 pandemic. In response, Sapporo Lion established the Corporate Culture Reform Committee in 2022, and has been working to improve the company's overall culture, enhance work engagement, and implement preventive measures against mental health issues. Additionally, since last year, the company has introduced a health management system to improve its employees' health literacy. The app acquisition rate stands at 83.6%. Participation in health events through the app, which can be easily accessed, has increased about fivefold compared to the previous year. Sapporo Lion regularly distributes health videos and send out a daily health quiz. At the same time, the app allows for managing sleep quality and diet, all in one place. Through the app, the company is not only expanding communication opportunities among employees but also preventing mental health issues. In addition, industrial physicians and public health nurses always provide support and interviews with workers to clarify stress factors and give guidance for gradual improvement.
The response value of the stress check is also gradually decreasing. Absenteeism in 2024 improved by 1.3 days per person compared to 2023. Presenteeism also met the Group target of 33.4% or lower, which Sapporo Lion has achieved since 2023. Work engagement improved from 52.8 in 2024 to 53.8 in 2025 (Group target: 54.0 or higher).
Sapporo Lion will continue to disseminate not only physical information but also stress prevention measures related to mental health in the health management corner "Eisei” of the company newsletter.
Return to work after a leave of absence, balancing work and treatment
Some employees with a mental injury, illness or disorder have the desire and capacity to work but have difficulty balancing work and medical treatment, including hospital visits. That often prevents them from continuing to work or going back to work.
Sapporo Lion aims to achieve a 100% return to work after a leave of absence by conducting thorough consultations with occupational physicians and occupational health nurses regarding the timing of return to work.
In addition, by sharing the necessity and significance of the company's and organization's efforts, we create a workplace culture that facilitates a balance between treatment and work.
The company also ensures that its occupational health nurses regularly follow up with employees after they return to work. In addition to illnesses, some employees also return to work after taking leave for childcare or caregiving. To provide employees with useful knowledge, we have incorporated the Ministry of Health, Labour and Welfare's caregiving leave seminar at the end of our HR training. Furthermore, we have implemented e-learning on paternity leave and caregiving leave, with a completion rate of 95.6%.
We have created a platform (discussion meetings) for female employees who have taken maternity leave to share their experiences. By sharing various work styles, we have established a support system to help them balance work and childcare after returning to the workplace.
Initiatives for Lifestyle-Related Disease Health Checkups
Early-stage lifestyle-related diseases often do not exhibit noticeable symptoms, which poses a risk of the disease progressing unnoticed. Therefore, Sapporo Lion emphasizes early detection and treatment, aiming to eliminate risk factors for diseases so that employees can work healthily for a long time. The Sapporo Group has also established a subsidy system, providing robust support to make it easier for employees to undergo health checkups. The health checkup rate has increased year by year, reaching 100% in FY2024 (FY2026 KPI: 100% checkup rate for those aged 40 and over).
| 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|
| Participation rate for lifestyle-related health check-ups (%) | 58 | 70 | 91 | 97 | 100 |
* Over 40 years old
Performance indicators
Absenteeism in 2024 improved by 1.3 days per person compared to 2023. Presenteeism also met the Group target of 33.4% or lower, which Sapporo Lion has achieved since 2023. Work engagement improved from 52.8 in 2024 to 53.8 in 2025 (Group target: 54.0 or higher).
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|
| Absenteeism (days/person)* | 2.9 | 3.4 | 2.5 | 1.8 | 0.5 | |
| Presenteeism (%)** | 34.0 | 41.8 | 32.6 | 30.7 | 32.2 | 32.2 |
| Work engagement (deviation score)*** | 52.3 | 53.5 | 53.0 | 52.7 | 52.8 | 53.8 |
* Absenteeim: The total number of days absent per year at Sapporo Lion divided by the number of enrolled employees
**Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
***The deviation score is calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
Strengthening sustainability
To ensure the health of its customers, employees and their families, Sapporo Lion, together with its business partners, prioritizes respect for and protection of human rights as well as consideration for environmental safety throughout the supply chain in the provision of products.
The Sapporo Group's sustainability policy aims to procure raw materials and ingredients not only with a focus on providing safety and security, but also with an awareness of protecting the natural environment and respecting human rights.
Procurement initiatives that prioritize respect for human rights among raw material suppliers are referred to as human rights due diligence (HR DD) and have become an important procurement concept for Sapporo Lion.
Coffee beans are designated as a priority verification raw material and are positioned as a key ingredient. Within this category, Sapporo Lion offers coffee made with organically grown coffee beans to customers.
Additionally, within the Regional Development Projects, Sapporo Lion places strong emphasis on the safety and quality of ingredients and is working on initiatives to offer healthy menu options for customers.
Sapporo Real Estate's Health Management Initiatives
Sapporo Real Estate Health Creation Declaration
At SAPPORO REAL ESTATE, our desire is for everyone to be healthy, to spend time in a rewarding manner, and to live abundant lives. In order to realize such a society, we must first ensure that we ourselves are healthy.
Let us all work to achieve a life of health and abundance.
Takanari Miyazawa
President and Representative Director of Sapporo Real Estate
Recognized as an outstanding organization of KENKO Investment for Health 2025 (Small- and Medium-sized Corporation Category (Bright 500))
In appreciation of its proactive efforts in health management, Sapporo Real Estate received the recognition of a Bright 500 company of KENKO Investment for Health for three consecutive years from 2023 to 2025. The company has also been recognized as a Sports Yell Company 2024, as well as a Tokyo Sports Promotion Company by the Tokyo Metropolitan Government.
Silver Certification as Excellent Healthy Company
In October 2022, SAPPORO REAL ESTATE received the Silver Certification as a company with excellent health management and has been re-certified every year since then. On an ongoing basis, each employee is raising awareness of their physical and mental health and working to maintain and promote good health.
In addition to the health improvement measures implemented by the Sapporo Group, SAPPORO REAL ESTATE promotes one-on-one meetings between employees and their superiors as a way of preventing overwork and of recognizing changes in physical and mental well-being among employees.
The company has also introduced flextime, teleworking, and paid leave on an hourly basis; these measures are aimed at enabling each of employees to adopt flexible work styles that suit their lifestyles.
Every month, SAPPORO REAL ESTATE convenes a Health & Safety Committee formed of both company and employee representatives; discussions are held regarding working hours, workplace environments, and improving mental and physical health.
The company also promotes more energetic working environments and better work-life balances by sharing information via company social media, and by actively establishing environments that facilitate online communication.
Sapporo Real Estate's Focus Areas of Health Management
Sapporo Real Estate is committed to fostering a healthy corporate culture through enhanced workplace communication to improve performance indicators. As part of life-saving initiatives, the company is focusing on increasing the implementation rate of lifestyle-related disease screenings (including cancer screenings) and specific health guidance programs.
Initiatives aimed to promote communication in the workplace
Sapporo Real Estate is working to improve psychological safety, employee engagement, and presenteeism to become a company that takes on the challenge of creating future value. Workplace communication is the basis for these initiatives. With the remote work system taking root and online interactions increasing, the company has identified the promotion of communication as one of the most important issues to be addressed.
In 2021, the company introduced the Thanks Points scheme. Employees give each other “Thanks Points” as an expression of gratitude and praise to increase mutual interest, stimulate communication within the company, and improve their motivation.
To create opportunities for communication, the company also administers employee profiles and an in-house blog and holds online exchange meetings and year-end parties between the Ebisu and Sapporo offices.
In 2024, Sapporo Real Estate conducted a mutual inspection tour between the Ebisu and Sapporo offices, creating an opportunity to deepen exchanges between employees to invigorate communication and increase motivation. The company also created self-introduction sheets for each employee and sent them out three times a week at a rate of three to five employees per day, as a way to facilitate communication within the company and to promote mutual understanding between employees.
Sapporo Real Estate will continue its efforts to promote communication.
Support for balancing childcare, nursing care, and work
In response to social trends such as revisions to the Childcare and Family Care Leave Act, Sapporo Real Estate encouraged supervisors to actively promote leave-taking and ensured that all male employees received a full explanation of the system after their spouses became pregnant. As a result, the childcare leave utilization rate among male employees reached 100%.
Some employees took up to one year of childcare leave, and the average number of leave days taken also increased.
In the 2025 survey, which received responses from 96.7% of executives and employees, the deviation score for “family satisfaction” improved by 1.3 points from the previous year, reaching 54.4.
| 2020 | 2021 | 2022 | 2023 | 2024 | ||
|---|---|---|---|---|---|---|
| Childcare leave utilization rate among male employees (incl. paternity leave at childbirth) | % | 100 | 0 | 100 | No eligible employees | 100 |
| Average number of childcare leave days taken by male employees (incl. paternity leave at childbirth) | Days | 5 | 0 | 10 | - | 142 |
Sapporo Real Estate's key health management initiatives for “Protecting Employees' Lives”: (1) Lifestyle-related disease screenings (cancer Screenings) and (2) Specific health guidance
Sapporo Real Estate considers increasing participation rates in disease prevention and early detection programs, specific health guidance consultations, and lifestyle-related disease screenings (including cancer screenings) to be a key issue as part of its efforts to create a vibrant and healthy workplace environment. In recent years, with the increase in cancer patients and deaths, the HR and General Affairs Department's health management staff has been encouraging individuals who have not undergone lifestyle-related disease screenings (cancer screenings) or specific health guidance to participate. This initiative includes sending emails and making direct approaches to them, aiming to protect each individual's life and contribute to the early detection of cancer.
The company has set a target of 100% participation rates for lifestyle-related disease screenings and specific health guidance programs to achieve its 2026 KPIs.
The time required for medical appointments is treated as working hours, similar to regular health checkups. For employees working fully remotely, a system has been established to enable them to visit medical facilities near their homes. The company actively disseminates information about the importance of cancer screenings through the internal intranet, bulletin boards, and other channels. As a result, the participation rate for specific health guidance has increased annually, reaching 66.7% in FY2022 and 70% in FY2023.
Sapporo Real Estate continues to work to improve screening rates for the early detection of serious diseases and cancer for each individual. This involves encouraging those who have not yet booked their health check-ups to undergo screenings, providing information on e-learning and gynecologist lectures, and organizing events for cancer survivors to share their experiences.
≪Progress on key initiatives≫
Absenteeism improved by 0.7 days per person in FY2024 compared to FY2023. Regarding the question “Does the company provide support for employees to lead healthy lives?”—one indicator of social capital—79% of respondents answered “strongly agree” or “somewhat agree” in both 2024 and 2025. The implementation rate for specific health guidance also increased by 3.3% in 2023 compared to 2022. While the screening rate for lifestyle-related diseases has been declining—98% in 2022, 93% in 2023, and 87% in 2024—the company is implementing full-scale initiatives to improve screening rates, aiming for the KPI target of 100% screening coverage.
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Participation rate for lifestyle-related health check-ups *1 | 88 | 80 | 83 | 71 | 85 | 98 | 93 | 87 |
| Percentage of implementation of specific health guidance | 16.7 | 40.0 | 23.1 | 73.3 | 40.0 | 66.7 | 70.0 | |
| Absenteeim *2 | 2.3 | 2.0 | 0.8 | 1.7 | 0.7 | 2.8 | 2.1 | |
| Percentage of employees who smoke | 36 | 31 | 35 | 33 | 31 | 30 | 28 | 25 |
Calculated only for SRE original employees
*1 For employees aged 40 or over
*2 Absenteeim: The total number of days absent per year at Sapporo Real Estate divided by the number of enrolled employees
≪Performance indicators≫
Work engagement has shown continuous improvement over the five-year period from 2020 to 2024, and presenteeism has also improved for four consecutive years since 2020.
In FY2025, the company is experiencing a slight overall downward trend, which stems from the fact that it is currently undergoing significant business transformation. Recognizing this situation, Sapporo Real Estate is advancing initiatives to maintain and enhance engagement, including strengthening communication through one-on-one dialogues between management and all employees.
Going forward, the company will pursue initiatives with the goal of achieving its KGIs (2026), a work engagement score of 54 or higher and reducing presenteeism losses to 33.4% or lower.
| Number of people surveyed | Response rate | Stress Level (Deviation score) |
Work engagement (Deviation score) |
Environment and situation in the company and work (deviation score) |
Presenteeism (%) * | |
|---|---|---|---|---|---|---|
| 2020 | 145 | 88.3% | 52.2 | 50.7 | 49.8 | 35.7 |
| 2021 | 134 | 100.0% | 53.9 | 51.9 | 52.5 | 33.5 |
| 2022 | 137 | 99.2% | 54.1 | 52.8 | 52.7 | 34.8 |
| 2023 | 141 | 100.0% | 54.8 | 53.5 | 52.6 | 32.9 |
| 2024 | 157 | 99.3% | 56.3 | 53.2 | 50.8 | 31.6 |
| 2025 | 161 | 96.2% | 54.2 | 52.2 | 49.5 | 33.4 |
※ The deviation scores are calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
* Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
Sapporo Field Marketing's Health Management Initiatives
SAPPORO FIELD MARKETING: Declaration of Health and Wellness Creation
Within the Sapporo Breweries Group, our activities take place on the "sales floor," which is closest to the customer.
We believe that in order to provide joy and excitement to our customers, our employees themselves must be healthy in mind and body.
We will continue to aim to be a company where everyone can play an active role in a cheerful, correct, and positive manner, armed with "energy," "health," and "smiles."
Yoshimi Mino
President and Representative Director of Sapporo Field Marketing
Recognized as an outstanding organization of KENKO Investment for Health 2023, 2024, and 2025 for three consecutive years (Small- and Medium-sized Corporation Category (Bright 500))
Sapporo Field Marketing was recognized as an outstanding organization of KENKO Investment for Health 2025 by the Ministry of Economy, Trade and Industry (METI) and the Nippon Kenko Kaigi, which select corporations that practice excellent health management. At the same time, the company also received the Bright 500 recognition, which is given only to the top 500 corporations in the health management survey results among corporations recognized in the small- and medium-sized corporation category. After the recognition, the company will continue to strengthen its activities to promote health in cooperation with other Sapporo Group companies.
Sapporo Field Marketing was featured in the 2024 Case Studies of Small and Medium-Sized Corporate Initiatives.
Case Studies of Small and Medium-Sized Corporate Initiatives (Japanese)
“Silver Certification” for Excellent Corporate Health
SAPPORO FIELD MARKETING received the “Silver Certificate” for Excellent Corporate Health in October 2022 and has been re-certified in FY2023. We are continuously working to raise the awareness of each and every employee regarding their physical and mental health, and to promote the maintenance of good health.
Promoting Employee Health and Creating a Safe and Secure Workplace
Sapporo Field Marketing's management philosophy aims to continuously drive the “happiness cycle for customers, business partners, Sapporo Breweries, and each employee” by creating touchpoints with customers. Its vision is to become a professional team that creates overwhelming points of contact at retail locations, excites customers, and drives profit generation for Sapporo Breweries. To that end, the company is committed to creating an environment where employees themselves can continue to work healthily, safely, and with vitality.
(1) 100% participation in lifestyle-related disease screenings for those aged 40 and over, and over 50% participation in gynecological screenings
Through repeated reminders about health checkups and individual outreach to those who have not yet participated, participation rates have been improving year by year.
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Health screenings for those aged 40 and over | 45.2% | 60.8% | 65.6% | 66.5% |
| Gynecological screenings for all ages | - | 44.6% | 53.5% | 54.5% |
* The Sapporo Group's KPI is 100% participation in health screenings for those aged 40 and over; and 50% participation in gynecological screenings (for all ages).
(2) Approach to smokers
Although the smoking rate exceeds the Sapporo Group average, the company strictly enforces a no-smoking policy during working hours. It also encourages smokers to participate in smoking cessation programs and discloses smoking rates and communicates smoking risks at meetings attended by department heads.
(3) Initiatives to reduce physical strain and stress among employees
Due to the nature of operations involving heavy weight lifting and field sales activities, the results of annual stress checks consistently show a lower deviation score for “physical strain” compared to other Group companies, which is recognized as an issue.
To address physical fatigue recovery and improve work-life balance, Sapporo Field Marketing has worked to reduce overtime hours and holiday work. Holiday work by full-time employees has been reduced by 85% compared to the previous year.
The Sapporo Group has set company-wide KPIs of 54% or higher for work engagement and 33.4% or lower for presenteeism losses. Based on the results of the stress check, Sapporo Field Marketing has developed specific action plans for each branch office and has been working to improve the workplace environment and communication. However, while some items showed improvement, others grew worse. Each branch manager will take the lead in establishing a system that enables the continuous implementation of the PDCA cycle. Regarding the question (POS) item, “Does the company provide support for employees to lead healthy lives?”, 83% responded positively (combined result of “strongly agree” and “agree”) in 2025. The company will continue to promote policy implementation and foster a supportive environment while paying close attention to this result.
Workplace accidents have not been eliminated entirely, so Sapporo Field Marketing will continue to raise awareness and share case studies with all employees every month. The company will also promote stretches and training to prevent falls and back pain, introduce necessary equipment and protective gear to enable safer activities, and improve internal communication systems.
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|
| Work engagement (deviation score) * | 55.0 | 56.2 | 56.2 | 56.2 | 55.0 | 53.7 |
| Presenteeism (%) ** | 38.3 | 35.3 | 33.6 | 33.3 | 34.3 | 36.2 |
| Support from others (deviation score) | 51.7 | 53.0 | 52.8 | 54.5 | 53.8 | 52.7 |
| Workplace safety and comfortability (deviation score) | 53.9 | 54.0 | 54.6 | 54.1 | 53.8 | 52.8 |
| Cause of stress (deviation score) | 51.4 | 50.6 | 50.0 | 50.4 | 49.4 | 50.2 |
| Number of work-related accidents | 8 | 6 | 3 | 8 | 7 | 2※ |
* The deviation scores are calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
** Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
※ As of August 29, 2005
Sapporo Group Logistics' Health Management Initiatives
Sapporo Group Logistics: Declaration of Health and Wellness Creation
As stated in the management philosophy of Sapporo Group Logistics, we believe that the physical and mental health of each and every employee is of the utmost importance in order to "create and provide excellent quality and valuable logistics services to ensure customer satisfaction."
We declare that we will promote efforts to maintain and improve the health of all of our employees, including those of SAPPORO LOGISTICS SYSTEMS, our subsidiary company, and our valued partners and subcontractors, with the goal of creating a workplace where they can work in good physical and mental health.
Hattori Yuki
President and Representative Director of Sapporo Group Logistics
“Silver Certification” for Excellent Corporate Health
In April 2021, we started health management and in July 2022, we received the "Silver Certification" as an excellent healthy company. The certification was also granted in 2023 and again in 2024. The entire company is working together to actively promote health management.
Recognized as an outstanding organization of KENKO Investment for Health 2024 and 2025 for two consecutive years (Small- and Medium-sized Corporation Category (Bright 500))
Organization of KENKO Investment for Health (Bright 500)
Sapporo Group Logistics was recognized as an outstanding organization of KENKO Investment for Health 2025 by the Ministry of Economy, Trade and Industry (METI) and the Nippon Kenko Kaigi, which select corporations that practice excellent health management. At the same time, the company also received the Bright 500 recognition, which is given only to the top 500 corporations in the health management survey results among corporations recognized in the small- and medium-sized corporation category. This is the second consecutive year that the company has been recognized. The company will continue to strengthen its activities to promote health as a member of the Sapporo Group.
Priorities
Sapporo Group Logistics aims to be a company where each employee can work lively and healthily, both physically and mentally, as stated in the Declaration of Health and Wellness Creation. To this end, the company has set employee work engagement (target value: 50) and presenteeism (target value: 35%) as mid-term goals to be achieved by 2027.
As key priorities for physical health, the company is working to achieve a 100% rate of follow-up examinations (at emergency medical facilities) following regular health checkups, and a 100% rate of lifestyle-related disease screenings for individuals aged 40 and older. To drive these activities forward, Sapporo Group Logistics has established Health Ambassadors to promote health initiatives. Health Ambassadors also contribute to increasing employee participation in health initiatives by planning and executing various health-related events. As a concrete result, the participation rate in lifestyle-related disease screenings reached 84%, exceeding the group average, and interest in health is gradually increasing. The company also conducts activities to promote exercise habits, such as walking campaigns (participation rate: XX% in fall 2024) and lifestyle habit challenges (participation rate: XX% in 2024). However, the rates of individuals with abnormalities in blood pressure and blood glucose levels remain high. Sapporo Group Logistics will continue its efforts with the goal of improving these figures through better health habits.
Sapporo Group Logistics recognizes the challenges regarding mental health. In recent years, the logistics environment has undergone significant changes, particularly in response to issues like the '2024 Issue.' Companies categorized within the logistics sector, such as Sapporo Group Logistics, are required to implement various operational improvements and transformations to 'maintain and establish a sustainable logistics system' in response to changes in the logistics environment. Stress levels among employees in the sector have been on the rise.
As a key priority for mental health, Sapporo Group Logistics has been working to promote the use of paid leave with the goal of improving work-life balance.
Going forward, the company will further create opportunities for communication among employees and foster a culture of appreciation for one another, thereby establishing a workplace environment with high psychological safety. This will help reduce stress and enhance the mental well-being of each individual.
Sapporo Group Logistics promotes a culture of health by implementing various physical and mental wellness activities to achieve its mid-term goals. In 2025, 73% of employees are aware of company-provided health support, indicating that the company’s health management is becoming increasingly recognized among employees.
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|
| Work engagement (deviation values) * | 48.0 | 49.2 | 47.9 | 48.7 | 48.2 | 49.2 |
| Presenteeism (%) ** | 40.2% | 37.9% | 37.5% | 37.2% | 37.9% | 38.1% |
| Employee engagement | 47.0 | 47.3 | 46.4 | 49.8 | 49.2 | 50.0 |
| Support from others | 48.7 | 50.1 | 50.7 | 50.2 | 50.0 | 50.6 |
| Enrichment of personal life through work | 48.8 | 49.4 | 49.1 | 49.2 | 48.5 | 49.2 |
| Absenteeism (days/person) *** | 0.53 | 1.28 | 2.14 | 1.41 | 2.82 | - |
| Participation rate for lifestyle-related health check-ups | 47% | 75% | 85% | 81% | 84% | - |
| Percentage of employees who walk or engage in equivalent physical activity for 60 minutes or more a day | 26% | 29% | 32% | 34% | 31% | - |
| Percentage of employees who exercise 30 minutes a day (2 days a week or more) | 22% | 27% | 26% | 26% | 25% | - |
| Percentage of employees eligible for specific health guidance | 30.6% | 33.9% | 27.8% | 28.3% | - | - |
| Implementation rate of specific health guidance | 53.8% | 54.2% | 52.0% | 48.9% | - | - |
| Percentage of employees taking paid leave | 68% | 64% | 77% | 73% | 79% | - |
* The deviation score is calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
** WHO-HPQ (Health and Work Performance Questionnaire) presenteeism (labor loss: %)
*** Absenteeism: The total number of days absent per year at Sapporo Group Logistics divided by the number of enrolled employees.
Health Management Initiatives of SAPPORO LOGISTICS SYSTEMS
As the distribution unit of the Sapporo Group, SAPPORO LOGISTICS SYSTEMS has four offices located in Hokkaido, the Tokyo metropolitan area, Shizuoka, and Nagoya, which own their own trucks. All of these offices met the standards of the following three evaluation criteria set by the All Japan Trucking Associations: 1. compliance with safety laws and regulations, 2. no accidents or violations, and 3. proactive safety initiatives. As such, these offices have been certified as an Excellent Safety Business Office (G-Mark)*.
Specifically, these offices are implementing measures to prevent loads falling from vehicles, requiring blood pressure measurements before operations, and reviewing the process of loading products onto vehicles.
* Business offices that have been duly evaluated and certified for safety by the All Japan Trucking Association. The purpose is to make it easier for shippers and consumers to choose trucking companies with higher safety standards and to raise awareness of safety improvement.
YASUMA’s Health Management Initiatives
YASUMA Health Creation Declaration
YASUMA takes an active role in ensuring the physical and mental health of its employees and their families.
This activity supports the soundness of the company's operations and serves as a social contribution.
As a company certified as Excellent Health Management Corporation, YASUMA will take measures to ensure that the entire company is working together.
Takahiro Yanase
President and Representative Director of YASUMA
YASUMA Top Message
Recognized as an outstanding organization of KENKO Investment for Health 2025 (Small- and Medium-sized Corporation Category)
YASUMA has been recognized as an outstanding organization of KENKO Investment for Health for nine consecutive years. The company will continue to actively implement initiatives to promote the health of its employees.
Silver Certification as an Excellent Healthy Company
YASUMA has made a Healthy Company Declaration to the Tokyo Branch of the Japan Health Insurance Association and has received the Silver Certification as a company with excellent health management for ten consecutive years since 2016.
Certified as a Tokyo Sports Promotion Company and Sports Yell Company (Silver)
As a company that is actively engaged in the promotion of sports to improve employee health, YASUMA has been certified as a Tokyo Sports Promotion Company (for eleven consecutive years) since 2015 and as a Sports Yell Company (for nine consecutive years) since 2017. The company will continue to implement activities to promote health through radio calisthenics every morning and walking events.
Initiatives to maintain and promote employee health
- The medical checkup rate at YASUMA is 100% every year. In addition, the company has industrial physicians diagnose the results of the medical checkups and recommend that all employees who require medical treatment or need close examination undergo a secondary examination.
- YASUMA conducts radio calisthenics every morning at all offices. Radio calisthenics helps exercise the muscles and joints of the entire body in a well-balanced manner, which helps prevent stiff shoulders and lower back pain, and also reduces the lack of exercise. After exercising, employees feel refreshed and ready for work. In addition, the company promotes exercises that can be easily done during work hours, such as stretching exercises that can be quickly done in the office when standing up or while sitting at one's own desk.
- All employees set individual health goals each year, work toward achieving them for one year, and confirm their achievements. They have various goals that they can achieve individually, such as losing 3 kg, eating less between meals, or running 10 km per week.
- A month-long challenge program aimed at improving lifestyle habits is underway. Each participant selects a course they want to work on, such as a walking course or a course to relieve stiff shoulders, and then forms a team and works together to achieve their goals. The program has helped employees become more aware of their own physical and health conditions, and has also served to invigorate communication within the workplace.
Iwata Pokka Foods’ Health Management Initiatives
Iwata Pokka Foods is committed to health management as the foundation for sustainable corporate activities.
Iwata Pokka Foods Health Creation Declaration
If we neglect maintenance of our bodies, just like a production line, problems will arise, and we cannot deliver appealing products to our customers.
We take pride in and responsibility for contributing to our customers' health and happiness, and we commit to the following activities.
Physical and mental health is the foundation of all our activities!
- Establish a paid leave system designed to refresh employees and the workplace.
- Achieve a 100% follow-up rate for individuals requiring further examination at regular health checkups.
- Expand workplace recreational activities and events to increase participation rates.
Yuichi Yasuda
President and Representative Director of Iwata Pokka Foods
Promoting mental, physical, and social well-being
●100% response rate for the stress check
To prevent mental health issues before they arise and foster a vibrant workplace, Iwata Pokka Foods aimed for a 100% response rate in the stress check. The company provided guidance explaining the reasons for the check and offered support to those less comfortable with computer work, ensuring everyone completed their responses. Additionally, by setting reminders one week before, three days before, and on the day of the response deadline to raise awareness about completing it without delay, the company has achieved a 100% response rate every year.
●Increased opportunities for communication with others
In response to recurring comments in the annual in-house survey about dissatisfaction with supervisors or the company, and communication gaps between managers and subordinates, Iwata Pokka Foods initiated 1-on-1 meetings starting in 2022. Conducting at least four sessions per person annually, these meetings have proven effective as a platform to check on employees' health status, concerns, and issues they may be facing. Additionally, starting around the same time, increased opportunities for internal communication—such as company events and community outreach activities—provided chances for employees to find people within the company with whom they could talk, regardless of department or position. Employees now find it easier to build relationships where they can consult with others more comfortably than before. As a result, survey scores for support from others, support from supervisors, and support from coworkers have been able to maintain high levels. In 2026, the company aims to achieve a deviation score of 52 for support from others.
Response rate for the stress check
| Number of people surveyed | Response rate | |
|---|---|---|
| 2022 | 82 | 100% |
| 2023 | 79 | 100% |
| 2024 | 72 | 100% |
| 2025 | 71 | 100% |
| Support from others (deviation score) |
Enrichment of personal life through work (deviation score) |
Perception of the company's health support initiatives (%) |
|
|---|---|---|---|
| 2022 | 50.4 | 49.5 | |
| 2023 | 49.7 | 48.4 | |
| 2024 | 50.0 | 50.6 | 71% |
| 2025 | 51.0 | 50.6 | 75% |
●100% cancer screening rate (for those aged 40 and older)
While aiming for a 100% cancer screening rate as a health management goal, the 2022 cancer screening rate was 54%. To prevent a decline in screening participation among employees lacking health awareness, Iwata Pokka Foods conducted a survey in 2023 regarding their level of interest in health matters. Approximately 90% of employees expressed interest in health, but only 60% were taking action to improve their health. This indicates that while employees are interested in health, some are not taking the necessary actions. The company held health study sessions and conveyed the importance of understanding one's own health status, along with undergoing regular health checkups and cancer screenings. At that time, lectures were given on how to schedule cancer screenings, and ongoing efforts were maintained afterward. Thanks to these efforts, a 100% screening rate was achieved in 2023. The company continued its efforts afterward, and discussions about health screenings began to arise in conversations among employees. As a result, a 100% screening rate was achieved again in 2024.
Additionally, gynecological screening, which employees previously showed little interest in, saw their participation rate increase starting in 2023 after managers attended health study sessions and actively encouraged participation in gynecological screening. This resulted in a rate significantly exceeding the target of 50%. In 2025, the company observed employees' voluntary actions, but as of August, only 50% of appointments were completed. This indicates that the company has not yet succeeded in establishing the practice of regular gynecological screening. Iwata Pokka Foods will continue its efforts and aims for a 100% screening rate again this year. Furthermore, the company will share and instill the understanding that such activities contribute to improving health literacy and form the foundation for stable corporate operations.
* Individuals who are unable to undergo screening alone, and those with unavoidable circumstances such as pregnancy, are excluded.
| Cancer screening rate | Gynecological screening rate | |||
|---|---|---|---|---|
| age 40 and over | age 34 and under | age 35 and over | TOTAL | |
| 2021 | 66% | 57.1% | - | - |
| 2022 | 54% | 0.0% | 72.7% | 57.9% |
| 2023 | 100% | 87.5% | 81.8% | 84.2% |
| 2024 | 100% | 87.5% | 93.6% | 91.7% |
Performance indicators
Through the company's initiatives, work engagement has improved year after year, and presenteeism in 2025 showed improvement compared to the previous year.
Iwata Pokka Foods will continue to implement the PDCA cycle for health initiatives, aiming to create a workplace where employees can thrive and be active.
| Absenteeism (days/person) |
Presenteeism (%) |
Work engagement (deviation score) |
|
|---|---|---|---|
| 2022 | 0 | 38.5% | 45.6 |
| 2023 | 0.12 | 43.4% | 46.0 |
| 2024 | 3.2 | 42.0% | 46.6 |
| 2025 | - | 39.2% | 48.9 |
※ The deviation scores are calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
* Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
** Absenteeism: The total number of days absent per year divided by the number of enrolled employees
Sapporo Group targets for 2026: Presenteeism of 33.4% or lower, Work engagement of 54.0 or higher
Silver certification
On August 1, 2025, Iwata Pokka Foods received the Silver Certification as a company with excellent health management from the Tokyo Branch of the Japan Health Insurance Association.
The company will continue its health promotion activities.
Future challenges
●To achieve a smoking rate of 12% or lower
Iwata Pokka Foods will provide opportunities for employees to share knowledge about smoking—which directly impacts their own and others' health—and to reflect on the issue. This initiative aims to encourage employees to seek answers and support their efforts to quit smoking. At the same time, the company will reevaluate its approach to monitoring smoking within the workplace and providing designated smoking areas, with a focus on health management.
●Improvement in the rate of employees with findings in health checkups
The examination rate among employees instructed to undergo follow-up examinations or reexaminations based on health checkup results is 100%. However, few employees take action to address the underlying causes that led to these results, and the majority of examinees are identified as having findings in the same health checkup items every year.
Indeed, while encouraging employees to undergo follow-up examinations or reexaminations, the company has inadvertently made them think that going (or having gone) for a reexamination would be good enough. Consequently, it has failed to effectively promote health awareness among employees. Iwata Pokka Foods will work collectively to clearly define the objectives of health checkups, communicate them throughout the organization, and systematically enhance health knowledge and awareness among employees.
●Aiming for zero accidents
There were zero accidents in FY2024, but one incident occurred in 2025. To achieve zero accidents, Iwata Pokka Foods will raise awareness of the Age-Friendly Guidelines and conduct locomotor function checks.
Types of smoking (added items three years ago)
| Conventional tobacco | Combined smoking | New tobacco products | Non-smoking | |
|---|---|---|---|---|
| 2023 | 4% | 6% | 15% | 75% |
| 2024 | 3% | 8% | 17% | 72% |
| 2025 | 6% | 10% | 20% | 65% |
Rate of employees with findings in health checkups
| Rate of employees with findings | |
|---|---|
| 2021 | 28% |
| 2022 | 41% |
| 2023 | 40% |
| 2024 | 40% |
| 2025 | 36% |
Sapporo Group Logistics' White Logistics Initiatives
Declaration of Voluntary Action for the "White Logistics Promotion Movement"
In support of the aims of the "White Logistics" promotion campaign, Sapporo Holdings, LTD. submitted a voluntary action declaration for sustainable and stable logistics operations in 2019 from Sapporo Breweries LTD., POKKA SAPPORO Food & Beverage LTD.
Declaration of Voluntary Action
The four companies of the Group have expressed their commitment to work toward improving the efficiency and workability of logistics, focusing on "standardization of logistics operations" and "establishment of a network of Group bases."
In cooperation and coordination with our affiliates, we will strive to improve the working environment for truck drivers and warehouse workers.
Standardization of logistics operations
Product codes used to identify cartons at distribution sites have been made more visible by aligning the display position. The Group companies will realize a more comfortable working environment for a diversified workforce, including foreigners and the elderly, whose numbers are expected to increase in the future.
Establishment of Group network of distribution bases
To shorten the transportation distance from factories to delivery destinations, Sapporo Breweries established new distribution bases in the Tokai area and Kita Kanto area, and POKKA SAPPRO Food & Beverage proceeded with a new production consignment in the western Japan area. The Group will continue to review its network of distribution bases to ensure compliance with laws and regulations and to further reduce the burden on truck drivers.
Initiatives of Overseas Group Companies
Preventing and managing health issuesPreventing and managing health issues
The Sapporo Group believes employee health to be of the utmost importance and, for this reason, works hard to improve the safety and health, and health literacy of its overseas employees.
Sleeman Breweries
- The Health and Safety Committee is convened every month
- The Personnel Department engaged in educational activities regarding health via the company newsletter and other means
- Information on mental health, introduction of consulting organizations, and seminars are provided
- Mentor-ship Program was launched, focusing on maintaining mental health through a mentor-mentee pairing system
Sapporo Stone
- Safety committee meetings are held daily at each workplace.
- Set up a mental health awareness month to educate employees about mental health.
- Established a system in which all employees can receive mental health support through external resources.
Sapporo Vietnam
- Employees are provided with health insurance as part of company welfare benefits, and all local employees undergo regular health check-ups once a year
- Employees attend lectures presented by health care workers once a year
POKKA
- All local employees undergo regular health check-ups once a year
- The Personnel Department shares information regarding health
Measures to combat infection
Malaria infects more than 200 million people worldwide every year; tuberculosis infected an estimated 10 million people in 2019, while 1.7 million people were infected with HIV during the same year*. The Sapporo Group recognizes the importance of promoting health on a global scale. At present, in order to reduce the health risks associated with infectious diseases, the Sapporo Group implements a variety of measures not only in Japan but across the world; these measures are outlined below. Going forward, the Group intends to further promote education regarding infectious diseases.
Influenza and COVID-19
- North American businesses of Sapporo Group:
Recommend remote work in both the U.S. and Canada based on each country's policy. - Sapporo Vietnam:
Necessary measures at production sites and offices (including non-plant sites) are left to the voluntary judgment of employees. Basically, employees are asked to assess the current situation and reaffirm measures such as treatment and prevention.
Zika fever and Dengue fever
- POKKA: POKKA shares information regarding the causes and treatments for Zika fever and Dengue fever with its employees
Tuberculosis
- Sapporo Vietnam: The company carries out regular health check-ups once a year on all its local employees, which include a chest X-ray
Rabies
- Sapporo Vietnam: The company provides rabies vaccinations to non-local employees working in Vietnam
Safety and health activities
- Sleeman Breweries:
Hold the Health and Safety Committee once a month - Sapporo Stone:
Hold monthly safety committee meetings - Sapporo Vietnam (Long An Brewery):
Hold the Labor Health and Safety Meeting once a month
Conduct Fire drills twice a year - POKKA:
- Hold the Safety Committee once a month for risk management and improvement activities,
- Implement a Management Program as part of management's commitment to health and safety,
- Conduct the firefighting and hazardous material spill containment training for employees on the emergency response team,
- Conduct Evacuation drills twice a year
Environmental Sustainability
- POKKA:
- Biannual corporate social responsibility (CSR) activities, including:
- Cleaning up waterways,
- Donating essential supplies,
- Helping pack food for the needy, and
- Supporting maintenance of urban garden.
- Biannual corporate social responsibility (CSR) activities, including:
Corporate benefits
Various corporate benefits are provided to support the lives of employees.
Along with housing support, employee shareholding programs and congratulations/condolence money programs, a cafeteria program has also been introduced. To correspond toward the changing lifestyles of employees, the program allows employees to select the support they need from the menu prepared by the company, such as “child-raising/nursing,” “self-development,” “health promotion,” and “refreshment.”
Furthermore, efforts are being made to aid employee life and financial planning.
Labor-management relations
Basic philosophy
The Sapporo Group offers regular opportunities for labor and management discussions on labor conditions and various human relation systems, in the Group’s efforts to establish stable labor-management relations by having both parties cooperate to maintain and improve workplace conditions.
Establishing stable labor-management relations
Based on the Group's Human Resource Vision, the Sapporo Group companies believe that thorough consideration for employee safety and health is indispensable for creating a work environment where employees can work with peace of mind. We are implementing various measures to prevent occupational accidents and to maintain and improve mental and physical health.
SAPPORO BREWERIES
The labor agreement between the Sapporo Breweries Labor Union and the company states that “The Company recognizes the union as the only legitimate negotiating body representative of employees” and that “The Company authorizes free union activities. Union members shall not receive detrimental treatment for their participation in the union and for their legitimate union activities,” to ensure rights for negotiation and freedom of association.
Labor-management agreements on work hours and management discussion have been made. A negotiation system for swift and substantial resolutions exists for decisions on labor condition standards and introducing new programs, along with revision/discontinuance of programs. These decisions are made through activities such as formal union negotiations and through discussions with a special committee dealing with collective bargaining. For the wellbeing of employees, initiatives in health and safety, work style reforms, and health management are developed within the company through close exchange of opinions between the company and the labor union.
A management negotiation system has been incorporated and is conducted twice a year, to provide opportunities to exchange opinions, in which company and union representatives discuss topics such as management policies and content.
Pokka Sapporo Labor-Management Relations
The POKKA SAPPORO Labor Union is a union workplace, and all regular employees are members, except for managers and non-union employees as defined in the collective agreement.
The collective labor agreement stipulates that "the company and the union shall mutually respect each other's fundamental rights based on the principles of fair understanding and good faith, and shall establish working conditions on an equal footing and make efforts to maintain and improve them, with the aim of contributing to the achievement of the social mission of the beverage and food business," and "the company and the union shall ensure that this agreement is observed and faithfully performed. The agreement specifies the purpose of the agreement and the obligation to comply with it, and clearly defines the right to collective bargaining and the prohibition of disadvantageous treatment.
In order to create a better working environment for labor and management, the company and labor union representatives hold monthly labor council meetings to exchange opinions on the operation of various systems, occupational health and safety, health management initiatives, and other issues. In addition to the monthly labor council meetings, management council meetings are held twice a year to provide an opportunity for management and labor union representatives to exchange opinions on management policies, management details, and other issues.
Sapporo Lion's Labor-management Relation
In 1989, the year following the company’s listing in the Second Section of the Tokyo Stock Exchange, the Lion Branch of the Sapporo Breweries Labor Union became an independent organization as the labor union of Sapporo Lion; today, some 30 years after its foundation, the union has approximately 260 members.
Sapporo Lion bases its activities on the following three pillars: creating comfortable working environments that provide job satisfaction; improving labor conditions in the pursuit of comfort and quality of life; and, creating dynamic organizations through the participation of all members. Sapporo Lion holds labor-management meetings twice a year—at the Management Advisory Committee Meeting and at the Labor-Management Discussion Meeting—when it makes recommendations regarding corporate management and communicates feedback from its members. The majority of recommendations made at the above meetings are implemented, and in this way labor and management work closely together to carry out corporate management.
The union’s Mandarin Orange-Picking welfare event, which was first held when Sapporo Lion was still part of the Sapporo Breweries Labor Union, continues to be held every year on Culture Day, on November 3. Every year, the event attracts more than 100 participants, including company employees and their families, as well as company officers. Sapporo Lion also holds a variety of other welfare activities.
In addition, starting in 2023, the "Personnel and Wage System Review Committee" has been held regularly by labor and management to exchange opinions on how to create a comfortable workplace and stable living environment.
Work-Life Balance
Launch of the “Work Style Improvement”
Sapporo Breweries' Initiatives to Reform Work StylesSapporo Breweries' Initiatives to Reform Work Styles
In 2017, Sapporo Breweries launched Work Style Reform 2020 aimed at improving productivity, physical and mental health, and promoting a fulfilling lifestyle. As a four-year initiative until 2020, each employee prioritized their own tasks and made choices while incorporating the telecommuting system, hourly paid holiday system, super flextime system, and interworking interval system to expand work-style options and create more private time. In this manner, the company has implemented reforms that allow for more flexible and productive work styles.
In 2021, to support personal growth and career development through new experiences, the company launched an external side job system, an internal side job system, and an internal internship system.
In 2022, to further promote the Work Style Reform in response to changes in the environment and diversification of work styles, the company started “Sapporo Workstyle” based on the concept of “face-to-face interaction.” Through this initiative, the company aims to implement autonomous work styles, work styles that achieve results through teamwork, and work styles that provide a high quality of work-life balance.
In 2024, Sapporo Breweries added “living with spouse” as a reason for eligibility for the system introduced in 2016, which allows employees to work in a limited residential block for a certain period for reasons such as “childcare” and “nursing care.” In addition, the company further expanded work-style options by introducing a “work-anywhere system for regional employees” and a system that allows sales staff who frequently travel on business to choose either working away from their family or commuting from home.
Sapporo Breweries is also making efforts to create a comfortable working environment for women. The company has changed the name of menstrual leave to “M leave” so that it can be used flexibly, and has made it possible for employees to take leave when they feel ill due to premenstrual syndrome (PMS). The company has also allowed M leave to be taken in half-day units. Sapporo Breweries is working to realize a workplace environment where female employees can balance their health and productivity.
Drinking alcohol has the power to bring people together. The company has a long history and culture with alcoholic beverages, and it is committed to a work style that emphasizes face-to-face interaction to connect people with each other and realizes a work style that allows people to demonstrate their abilities whether they come to the office or telework. By doing so, Sapporo Breweries aims to increase organizational and individual productivity and engagement.
Pokka Sapporo Food & Beverage's Workplace Reforms
POKKA SAPPORO Food & Beverage aims to be a company where 'self-reliant and continuously challenging human assets find their work rewarding,' as stated in its HR policy. To achieve this, the company is actively engaged in work style reforms to enable employees to continue working through various life stages and pursue careers that suit them.
In 2018, we introduced systems such as flextime without core hours, teleworking, and work-interval systems to effectively utilize time and space, and have been working to create an environment where diverse employees can work comfortably.
In 2021, we launched a side job system and an in-house internship system to support personal growth and career development through new experiences, providing opportunities for employees to shape their own careers.
In 2023, we introduced the 'Area Card' for employees who have been with the company for five years, allowing them to fix their work location for a certain period, regardless of specific requirements. This initiative supports employees in achieving their desired work-life balance and provides them with an opportunity to design their future career plans.
We will continue to actively promote work style reforms, creating an environment where each employee can maximize their potential and work to improve productivity.
Sapporo Lion Workplace Reform Initiatives
Sapporo Lion began its work style reform efforts in 2017, and since 2018, as the Work Style Reform Promotion Committee, has been promoting the three pillars of “corporate culture reform,” “working environment improvement,” and “work streamlining” under the theme of optimization of total working hours and reduction of long working hours.
The results of the efforts have been extensive. They include a variety of activities such as addressing each other by adding “san” to names (instead of job titles), promotion of taking consecutive holidays, simplification of administrative procedures, introduction of LINEWORKS, publication of the in-house newsletter “Hare-nochi-Lion,” introduction of e-Value system, creation of FAQ website, organizing document management, promotion of paperless system, promotion of female advancement, and so on. These activities contributed to the reduction of working hours and improvement of productivity.
After the dissolution of the Work Style Reform Committee in October 2022, its efforts were taken over by the head office departments, business divisions, DX/IT Promotion Committee, and Corporate Culture Reform Subcommittee, and have continued to produce significant results in TTO introduction, data analysis, marketing measures, and improvement of the workplace environment.
Reduction + Management of Work Time and Promotion of Paid Leave Usage
Efforts are being made with human resources programs to reduce excess labor time, to correspond to various laws and regulations including the Labor Standards Law.
Sapporo Breweries Efforts to Reduce + Manage Working Hours and to Promote Paid Leave Usage
Sapporo Breweries is promoting initiatives to reduce overtime work and encourage employees to take paid holiday through company-wide workstyle reform initiatives. In addition to introducing teleworking, hourly paid leave, super flextime, work intervals, and share officed as systems and measures to allow for flexible workstyles, we want to make these systems accessible by providing equipment such as laptops, cell phones, and mobile Wi-Fi as well as reviewing what work tasks require employees to come in to the office (simplifying sealing and signing tasks, making paperless and digitizing accounting slips and invoices, holding meetings and trainings remotely, and so on).
Initiatives to Reduce Overtime Work
Taking into account differences in work-related characteristics, personnel size, and so forth, we have set targets for each office and are working to achieve them, thoroughly implementing internal rules on working hour management (prior declaration and approval of overtime work, daily input and approval of work schedules). We are working to curb and prevent long working hours by visualizing monthly results pertaining to overtime work, identifying the causes of long working hours, and discussing and implementing countermeasures.
We are also working to provide care and follow-up relating to physical and mental health by conducting interviews with industrial physicians for employees working long hours.
Initiatives to Encourage Employees to Take Paid Leave
The company-wide target for paid leave is to take at least 17 days in 2025.
In the same way as for overtime work, Sapporo Breweries visualizes the monthly status of paid leave usage and encourages employees to take paid leave according to their circumstances. The company is also implementing other measures, such as labor-management joint campaigns to encourage consecutive use of paid leave.
In parallel, Sapporo Breweries is also working to raise awareness of the importance of taking paid leave in a planned manner from the viewpoint of improving work efficiency and work-life balance.
| Fixed date | Target figures | |
|---|---|---|
| Annual working hours* | 2025 | Less than 2000 hours |
| Average number of days with leisure | 2025 | 17 days |
Including Sapporo Holdings
* Annual working hours = scheduled working hours (1830 hours/year) + overtime work hours - hours of compensatory holidays - hours of paid leave taken
Pokka Sapporo Efforts to Reduce + Manage Working Hours and to Promote Paid Leave Usage
Initiatives Concerning Working Hours
POKKA SAPPORO places importance on proper attendance management from the perspective of legal compliance and occupational health and safety, and works with the labor union and managers and supervisors in each division and business site to maintain appropriate working hours for employees.
At monthly labor-management council meetings and safety and health committee meetings at each business site, labor and management discuss actual working hours, identify causes, and consider and implement countermeasures to curb and prevent long working hours.
In addition, we are promoting the management of working hours by providing a real-time graph of monthly overtime results to employees and supervisors through the human resources system.
Since 2022, we have been reflecting PC log-in times in attendance records to ensure more accurate tracking of working hours.
We interview managers and supervisors of departments with problems individually and communicate with them to solve the problems.
For employees who work long hours, we also provide care and follow-up for their physical and mental health by interviewing industrial physicians.
Promotion of Utilization of Paid Leave, etc.
The company-wide Safety and Health Committee has set a target of "15 days or more per year by 2026" for the use of paid leave, in cooperation with the labor union. In addition to taking consecutive summer and winter vacations, we have set the target at 15 days, aiming to have employees use about one day of leave per month.
We promote the planned and proactive use of leave so that each and every employee can lead a richer life while enhancing work productivity by regularly refreshing their body and mind.
In addition to company-wide efforts to promote leave utilization, each department takes the initiative in devising ways to create an environment that facilitates the use of paid leave, taking into consideration the nature of work and other factors.
| Target figures (deadline) | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|
| Average number of paid leave days taken | 15 days (2026) | 8.3 days | 9.4 days | 11.9 days | 13.2 days |
Sapporo Lion Efforts to Reduce + Manage Working Hours and to Promote Paid Leave Usage
Sapporo Lion is promoting company-wide improvement of the working environment through information sharing and various communications to stores and individuals using the company intranet, and specific activities are as follows
Reduction of working hours
- Strengthen recruitment activities, increase investment in staff recruitment and use of media to address human resources and manpower shortages
- Conduct monthly analysis of individual overtime hours and interim checks during the term.
- Recommendation of consultation with industrial physicians
- Conduct interviews with employees who work long hours and their supervisors by the Human Resources & General Affairs Department.
- Periodic participation in sales meetings by business unit and implementation of progress checks and hearings on working hour management.
Initiatives to encourage employees to take paid leave
- Registration of "Annual Schedule for Taking Paid Leave" during the previous year
- Sent "Paid Leave Utilization Management List" for employees and PA staff to department managers and employees themselves, and conducted educational activities and progress checks.
- Regularly participate in sales meetings by division, check the progress of paid leave utilization, and hold hearings.
Sapporo Real Estate Efforts to Reduce + Manage Working Hours and to Promote Paid Leave Usage
Sapporo Real Estate has introduced various systems, such as the super-flex time system and telework to create a culture of efficiency. As part of measures to reduce overtime, employees who work excessive overtime are interviewed by their managers to determine measures to reduce overtime and to check the employees' physical and mental health. In addition, we encourage employees to take 5 consecutive business days off to promote paid leave usage.
| Fixed date | Target figures | |
|---|---|---|
| Annual working hours* | 2025 | 1,880 hours |
| Average number of days with leisure | 2025 | 16 days |
* Annual working hours = scheduled working + overtime working hours - hours of paid holiday taken










