Co-prosperity with Society
Through alcoholic beverages, food and beverages, and towns, we connect people to each other and provide enrichment and affluence to people's lives.
Mutual Prosperity with Local Communities
Since its establishment, the Sapporo Group has been grateful for the support of the countries and regions in which we operate, and we have been committed to community-based initiatives through communication. We will continue to work together with our stakeholders to revitalize local communities and resolve issues through our business to create a sustainable society and a better future.
Providing Health Value
"Health" is an important element in the well-being of people and communities. In addition to delivering the health value of lemon and other botanical ingredients to our many customers, we are promoting initiatives to contribute to the health of local residents in our real estate business.
Promote Responsible Drinking
Contributions to Society
The Sapporo Group has established a basic policy for its social contribution activities: We will contribute to the development of local communities, focusing on “environmental conservation” and “support for the next generation development” by utilizing the Group's businesses and contacts in the community.
Since the founding, we have been grateful for the support of the countries and regions in which we operate and have made community-based social contributions through communication.
For the Sapporo Group to continue to grow, we believe it is important that the communities in which we do business are healthy and sustainable societies.
We will create a better future by ensuring that our employees understand the strengths, sports, culture, and traditions of the communities in which they work, and as members of the local communities, continue to work collaboratively to develop the communities and solve problems, and actively participate in local volunteer activities.
Investment in Local Communities
In 2024, the total investment in local communities amounted to 289.51 million yen, including donations of 30.71 million yen to non-profit organizations.
* The survey was conducted across 25 domestic and overseas operating companies, including subsidiaries and affiliated companies.
Co-prosperity with Local Communities
- Community-based educational programs on the food and beverage business: 302 programs (food and nutrition education, on-site classes, factory tours) were conducted in FY2024, representing an approximately 8.2-fold increase compared to FY2021.
Promotion of Responsible Drinking Initiatives
- Number of responsible drinking seminars conducted: 20 sessions in 2024, with a total of 2,000 participants (including online participants)
- Number of free booklets distributed to elementary and junior high school students (“Let’s Learn About Alcohol”): approximately 5,800 copies in 2024
Number of Regional Collaboration Agreements
* Total for 5 domestic business companies (Sapporo Holdings, Sapporo Breweries, Pokka Sapporo Food & Beverage, Sapporo Lion, and Sapporo Real Estate)