Resolve Regional Issues Using Our Own Resources
Sapporo Breweries
Regional revitalization business
At Sapporo Breweries, the Regional Revitalization Department is committed to “continuously contributing to solving regional issues” by engaging in activities such as branding and sales channel development support for regional ingredients.
To contribute to regional revitalization in collaboration with local governments, we support restaurants by facilitating ingredient introductions, organizing events to match producers with restaurants, and assisting with menu development. These efforts lead to sustained transactions of regional ingredients, contributing to regional economic growth.
FY2024 results
- Project support achievements: 18 projects commissioned by 15 local governments
- Number of matchings: 524 business negotiations in total (344 in the previous year)
- Conclusion rate: 30%
- Stakeholder satisfaction rate: 80%
Delicious fish from Kochi Prefecture to all over Japan: Promotional project to promote the attractiveness and expand sales channels of Kochi Prefecture's marine products
In FY2023 and FY2024, for the second consecutive year, Sapporo Breweries provided support for the expansion of sales channels for marine products from Kochi Prefecture. The following introduces the efforts carried out in cooperation with local governments, producers, and restaurants.
Together with Kochi Prefecture, Sapporo Breweries implemented a project to promote the attractiveness of Kochi Prefecture's marine products outside the prefecture.
In the expansion of the “Kochi Family Fish Support Restaurants” system*, the company used the Sapporo Group's network and experience to conduct sales activities targeting support restaurants and match them with marine product producers in Kochi Prefecture.
Over the past two years, the company has been able to register more than 600 new restaurants as support restaurants.
Transaction value has also increased by 170 million yen to 540 million yen, contributing to the regional economy.
The restaurants to which the company introduced the transaction praised the project, saying that it would lead to the discovery of Kochi Prefecture's rich food resources.
Sapporo Breweries strongly feels that connecting producers with restaurants and increasing the number of fans has led to sustainable support for the region.
The company will continue to do its utmost to resolve local issues and revitalize local communities.
* A registration system for not only restaurants that use food ingredients made in Kochi Prefecture, but also stores that support Kochi Prefecture
Voice of a producer
Through business meetings and production area tours organized by Sapporo Breweries, we are working to build face-to-face relationships between food service companies from all over Japan and businesses in Kochi Prefecture. Owing to this, the recognition of Kochi products and the number of stable transactions are steadily increasing. The efforts to date have expanded business opportunities for producers in Kochi Prefecture.
We ask that you continue to promote Kochi Prefecture products.
Norihiko Yoshimura
CEO, YORIKISUISAN Co., LTD.
POKKA SAPPORO Food & Beverage
For the development of domestic lemons
Since 2019, our company has been cultivating lemons in Osakikamijima Town, Hiroshima Prefecture, with the aim of promoting domestic lemon production.
Dietary education for daily meals
We, through dietary education activities related to lemons (such as lemon classes), convey to many customers the inherent value and health functions that lemons possess.
Dietary education activities supporting everyday eating habits
Shaping the Thoughts and Dedication of Local People into Products
Embracing the desire to spread the culture and traditions of each region, we are developing beverage products that focus on rare ingredients from various parts of Japan.
